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Narrative and Innovation: New Ideas for Business Administration, Strategic Management and Entrepreneurship PDF

261 Pages·2013·7.15 MB·English
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Management – Culture – Interpretation Edited by Andreas P. Müller Stephan Sonnenburg Th e book series of the Karlshochschule International University explores new ideas and approaches to management, organizations and economy from a cultural and interpretive point of view. Th e series intends to integrate diff erent perspectives towards economy, culture and society. Th erefore, management and organizational activities are not seen as being isolated from their context, but rather as context- bound and dependent on their surrounding cultures, societies and economies. Within these contexts, activities make sense through the allocation, the interpreta- tion and the negotiation of meanings. Sense-making can be found in performative processes as well as the way social meaning is constructed through interactions. Th e series seeks innovative approaches, both in formulating new research ques- tions and in developing adequate methodological research designs. We welcome contributions from diff erent interdisciplinary and collective ways of thinking and seeking knowledge which focus on the integration of “Management – Culture – Interpretation”. Edited by Prof. Dr. Andreas P. Müller Prof. Dr. Stephan Sonnenburg Karlsruhe, Germany Andreas P. Müller • Lutz Becker (Eds.) Narrative and Innovation New Ideas for Business Administration, Strategic Management and Entrepreneurship Editors Prof. Dr. Andreas P. Müller Prof. Dr. Lutz Becker Karlsruhe, Germany ISBN 978-3-658-01374-5 ISBN 978-3-658-01375-2 (eBook) DOI 10.1007/978-3-658-01375-2 Th e Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografi e; detailed bibliographic data are available in the Internet at http://dnb.d-nb.de. Library of Congress Control Number: 2013931202 Springer VS © Springer Fachmedien Wiesbaden 2013 Th is work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifi cally the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfi lms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, compu- ter soft ware, or by similar or dissimilar methodology now known or hereaft er developed. Exempted from this legal reservation are brief excerpts in connection with reviews or schol- arly analysis or material supplied specifi cally for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. Th e use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specifi c statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. Th e publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer VS is a brand of Springer DE. Springer DE is part of Springer Science+Business Media. www.springer-vs.de Contents Lutz Becker & Andreas P. Müller Foreword ............................................................................................................. 7 Theoretical Approach Lutz Becker & Andreas P. Müller Narrative & Innovation ..................................................................................... 11 Roland Hergert Organizational Perception and Cultural Orientation: A Context-Based Approach to Corporate Foresight ...................................................................... 31 Alfred Kieser & Suleika Bort Interview: Fashion, Innovation and Science ..................................................... 47 Anne Reff Pedersen Collaborative Narrative Innovation. A Case of Public Innovation in Denmark ....................................................................................................... 57 Back Forwards Thomas Klug Dialogue and Innovation. World Café as a Contemporary Format for Dealing with Questions that Matter ............................................................ 69 Practical Approach Barbara Czarniawska The Tales of Institutional Entrepreneurs ........................................................... 89 Leszek Cichob(cid:225)azi(cid:276)ski Resolving Collective Disputes in Poland: A Narrative Perspective ............... 119 6 Contents Robb Mitchell Tangible Business Model Sketches to Facilitate Intersubjectivity and Creativity in Innovation Encounters ........................................................ 131 Michael Müller How Innovations Become Successful through Stories ................................... 139 Florian Menz Interview: Narratives of Unity and Identity in Ambiguous Environments – A Case of Internal Business Communication ................................................. 151 Phillipe Rixhon Life and Innovation – A Practitioner’s Narrative ........................................... 157 Kinuyo Shimizu Intercultural Awareness in Business and Literary Works ............................... 173 Stephan Sonnenburg Beatles & Co: Creativity as an Emergent Phenomenon .................................. 179 Umair Khalid Khan & Hans Sarv From Storytelling to Story Creation by the Use of Systemic Meetings – The Swedish Case ........................................................................................... 199 Outlook Andreas Zeuch Riding Dead Horses ........................................................................................ 227 Mihai Nadin Anticipation: A Bridge between Narration and Innovation ............................ 239 About the Authors ........................................................................................ 265 Foreword Every revolution was first a thought in one man’s mind. Ralph Waldo Emerson (1803-1882) The whole thing began when Lutz Becker and Andreas Müller intensively started discussing Bruce Sterling’s constructivist ideas and motifs expressed in his novel “Zeitgeist”. A key concept in the novel is the major consensus narrative, a con- verging discursive construction of social reality. Is reality a narrative construction? Would it possible to extract trends in soci- ety and economy from these narratives? Which narratives are really relevant? The ones spoken in the media, the chats in the supermarket or the narratives in industrial assembly lines? Would it be possible to extract trends from these nar- ratives? Could it be a new approach to early recognition in business and society? Could innovation be derived from these narratives? While reflecting on research approaches and opportunities as well as methods and applications for the real business world, the discussion between us both – Andreas has a background in linguistics and cultural anthropology and Lutz a background in economics and a professional career in the IT and media business – produced an overwhelming stream of ideas, questions, and perspectives. In- deed, Lutz had conducted research on early recognition in the 1980s and 1990s and Andreas has a long track record in analyzing the discourses in industrial organizations. It felt like we were opening Pandora’s box. We tried to share our Pandora’s box by writing a first article on the topic (Becker and Müller 2010). Nevertheless we had the feeling (and still have) that we were only scratching the surface. That‘s why we decided to organize a scien- tific conference at Karlshochschule International University: Narrative and Inno- vation. Our question was: “How can innovation be derived from societal narra- tives and how can these narratives contribute to industrial and social innova- tion?” Contributors and participants from all over the world reflected on the broad (and also ambiguous) topic. The faculty met the business community; experts in linguistics met experts in organizational theory. The topics and outcomes of the conference were really surprising and exciting for us. The contributors addressed issues we had not even thought of when planning the conference. Deep-diving research met truly hands-on business. 8 Foreword Our book on “Narrative and Innovation” firstly gives an overview of the dis- cussion during the conference. Secondly, Mihai Nadin, who contributed with an additional article, completes the reflections on the current state of research. Last but not least, the narrative itself was included in the book; therefore, we agreed with three keynote speakers, Florian Menz, and Alfred Kieser together with Suleika Bort, to publish their contributions in the form of a post-conference in- terview. The book gives both academia and the business community a first overview of a newly emerging and, we believe, pathbreaking and trendsetting research topic. In a next step we will perform research on the development, application and improvement of suitable methods, both in research and industry. Karlsruhe, December 2012 Lutz Becker & Andreas P. Müller Becker, Lutz/Müller, Andreas P. (2010): Über Narrative und Diskurse Innovationschan- cen aufspüren. In: Gundlach, Carsten/Gutsche, Jens/Glanz, Axel (eds.) (2010): Die frühe Innovationsphase – Methoden und Strategien für die Vorentwicklung. Düssel- dorf: Symposion, pp. 211-245. Theoretical Approach

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The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As “stressors” and stabilizers in organizations, narratives and changes in
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