My Life in Advertising PDF
Preview My Life in Advertising
| MY LIFE IN | ADVERTISING OSZZ SoEeZ0lI0t CLAUDE C. HOPKINS _ wH61Fi8 1e Hopking Gees) My life in advertising H61F8 2 HopP kins POINT PARK COLLEGE LIBRARY "Sua PA 15299 POINT p quired for Check-out i} RAee Digitized by the Internet Archive in 2022 with funding from Kahle/Austin Foundation https://archive.org/details/mylifeinadvertisOO00clau JOSEPH SHUMAN JOURNALISM COLLECTION ee See em tt to a bend a POINT PARK COLLEGE MY LIFE IN ADVERTISING By CLAUDE C. HOPKINS en HARPER & BROTHERS PUBLISHERS NEW YORK and LONDON fF 159247, Gl 9 [ .H6 AS OMINT PARK COLLEGE LIBRARY * tne,M Y LIFE IN ADVERTISING Copyright, 1927, by Harper & Brothers Printedi nt he United States FIRST EDITION I-B CONTENTS PREFACE Earty INFLUENCES Lessons IN ADVERTISING AND SELLING My Start In Busrnzss How I Gor My Srart in ADVERTISING Larcer Fieips PERSONAL SALESMANSHIP ' Mepicat ADVERTISING My Liquozone ExpERIENcE Tue Start or My SrveENTEEN YEARS WITH AN ADVERTISING AGENCY AUTOMOBILE ADVERTISING TirzE ADVERTISING Earty History oF PALMOLIVE Purrep GRAINS AND Quaker Oats PrEPsODENT Some Mart-orprr ExprerigNcEs REASONS FOR SUCCESS ScieNTIFIC ADVERTISING My Great MisTAKE Some Tuincs PErRsonaAL
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