Music, Social Media and Global Mobility: MySpace, Facebook, YouTube PDF
Preview Music, Social Media and Global Mobility: MySpace, Facebook, YouTube
Music, Social Media and Global Mobility Routledge Advances in Internationalizing Media Studies EDITED BY DAYA THUSSU, University of Westminster 1 Media Consumption and Everyday Life in Asia Edited by Youna Kim 2 Internationalizing Internet Studies Beyond Anglophone Paradigms Edited by Gerard Goggin and Mark McLelland 3 Iranian Media The Paradox Modernity Gholam Khiabany 4 Media Globalization and the Discovery Channel Networks Ole J. Mjos 5 Audience Studies A Japanese Perspective Toshie Takahashi 6 Global Media Ecologies Networked Production in Film and Television Doris Baltruschat 7 Music, Social Media and Global Mobility MySpace, Facebook, YouTube Ole J. Mjøs Music, Social Media and Global Mobility MySpace, Facebook, YouTube Ole J. Mjøs NEW YORK LONDON First published 2012 by Routledge 711 Third Avenue, New York, NY 10017 Simultaneously published in the UK by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business © 2012 Taylor & Francis The right of Ole J. Mjøs to be identified as author of this work has been asserted by him in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. Typeset in Sabon by IBT Global. Printed and bound in the United States of America on acid-free paper by IBT Global. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging-in-Publication Data Mjos, Ole J., 1970– Music, social media, and global mobility : Myspace, Facebook, YouTube / Ole J. Mjøs. p. cm. — (Routledge advances in internationalizing media studies ; 7) Discography: p. Includes bibliographical references and index. 1. Music—Social aspects. 2. Music and globalization. 3. Social media. 4. Online social networks. I. Title. ML3916.M56 2012 302.23'1090511—dc23 2011035078 ISBN13: 978-0-415-88274-3 (hbk) ISBN13: 978-0-203-12754-4 (ebk) Contents List of Figures and Tables vii Acknowledgments ix Preface xi 1 Introduction 1 2 Media Globalization and Global Social Media 12 3 The Emergence of the Global Social Media Environment: MySpace, Facebook, YouTube 25 4 The Global Social Media and Music Nexus 57 5 Social Media and Music Practice: Connectedness or Closed Circuit? 96 6 The Logic of Social Media: Power, Participation, and Paradox 117 7 New Spaces of Global Mobility: Re-evaluating Media Globalization 142 Appendix: Discographies of the Interviewed Electronic Music Practitioners 153 Bibliography 157 Index 173 Figures and Tables FIGURES 3.1 NASDAQ—dot-com bubble. 31 TABLES 2.1 Germany Has Seen the Greatest Increase in Online Reach of Member Community Websites (% of the online population) 18 3.1 Social Network Usage by Country; February 2010 26 3.2 Global Social Network Traffi c; February 2010 26 3.3 Acquisitions of Social Media 34 3.4 Facebook and MySpace Implied Valuation 35 3.5 Facebook Growth Outpaces MySpace (Unique Audience in Millions) 41 3.6 The Localization of MySpace 43 3.7 Top Social Network Sites; March 2010—US Home & Work (Unique Audience in Millions) 44 3.8 Facebook Language Localization—2010 45 3.9 YouTube Globalization Continues with Four New Languages 47 3.10 The Localization of YouTube 47 3.11 The Global Mobile Expansion of Twitter 48 3.12 Social Internet Networks in China 50 3.13 The Press: MySpace and Facebook 51 4.1 Recorded Music Sales 2008–2009 (% Change by Region) 59 4.2 Global Recorded Music Sales 1997–2009 (US$ Billions) 59 4.3 MySpace User Guides and Books 64 4.4 Music is a Major Diff erence in Discussions around Facebook and MySpace (% of Online Social Media Posts Mentioning the Network) 67 viii Figures and Tables 4.5 MySpace’s Most Popular Musical Acts 84 4.6 Top US Music Services on the Web (in unique visitors, December 2009) 85 6.1 Top US Online Video Properties by Videos Viewed September 2010; Total US—Home/Work/University Locations 140 Acknowledgments Various individuals have contributed in diff erent ways in making this book possible. I thank my colleagues Hallvard Moe and Lars Nyre for reading and com- menting on chapters and extracts and for help shaping the book, and Moe in particular for his continuous support and role in implementing a both humane and productive writing regime. I am indebted to Frode Guribye, Daya Thussu, Patrik Wikström, and John Urry for reading an earlier ver- sion of the manuscript and providing valuable feedback and suggestions for improvement. It goes without saying that any remaining inaccuracies and errors of fact or interpretations are entirely my own. I am thankful to Monika Büscher as well as John Urry for letting me spend time and present my work at the Centre for Mobilities Research, Lancaster University, UK. I thank Joseph Turow and Monroe Price for giv- ing me the opportunity to reside as visiting scholar at the Center for Global Communication Studies, Annenberg School of Communication, University of Pennsylvania, US. I would like to express my gratitude to Daya Thussu, series editor, for continuous counsel, and Kjetil Rommetveit, Espen Sommer Eide, Vegard Moberg Nilsen, Birthe Skotheim, Ketil Mosnes, Kristian Stockhaus, Aksel Mjøs, Espen Ytreberg, Trine Syvertsen, Vilde Schanke Sundet, Karoline Ihlebæk, Gunn Enli, Jostein Gripsrud, Dag Elgesem, Astrid Gynnild and Knut Helland for comments, help, or advice on various parts and aspects of the book project at diff erent stages. I am grateful to my current employer, the Department of Information Science and Media Studies and the Faculty of Social Science, University of Bergen (UiB), Norway, for generously giving me the time and resources to complete this book. I am thankful to everyone who kindly let me interview them for this project, to Felisa Salvago-Keyes, Julie Ganz and Erica Wetter at Routledge, to Elizabeth Thussu for editing the manuscript—for which I am most grate- ful, as well as Michael Watters at IBT, and Ingebjørg Braseth, master’s student at the department, UiB, for great help with organizing the appendix and bibliography.
The list of books you might like
