Table Of Content

Music and Capitalism Big Issues in Music A project of the Chicago Studies in Ethnomusicology series Edited by Philip V. Bohlman and Ronald M. Radano Music and Capitalism A History of the Present Timothy D. Taylor The University of Chicago Press Chicago and London Timothy D. Taylor is professor in the Department of Ethnomusicology at the University of California, Los Angeles. He is the author of several books, most recently The Sounds of Capitalism, also published by the University of Chicago Press. The University of Chicago Press, Chicago 60637 The University of Chicago Press, Ltd., London © 2016 by The University of Chicago All rights reserved. Published 2016. Printed in the United States of America 25 24 23 22 21 20 19 18 17 16 1 2 3 4 5 ISBN- 13: 978- 0- 226- 31183- 8 (cloth) ISBN- 13: 978- 0- 226- 31197- 5 (paper) ISBN- 13: 978- 0- 226- 31202- 6 (e- book) DOI: 10.7208/chicago/9780226312026.001.0001 Library of Congress Cataloging-in-Publication Data Taylor, Timothy Dean, author. Music and capitalism : a history of the present / Timothy D. Taylor. pages ; cm. — (Chicago studies in ethnomusicology: big issues in music) Includes bibliographical references and index. ISBN 978-0-226-31183-8 (cloth : alk. paper) — ISBN 978-0-226-31197-5 (pbk. : alk. paper) — ISBN 978-0-226-31202-6 (ebook) 1. Music trade. 2. Music—Economic aspects. 3. Music—Social aspects. 4. Music and globalization. 5. Capitalism. I. Title. II. Series: Chicago studies in ethnomusicology. ML3790.T393 2015 338.4'778—dc23 2015014449 ♾ This paper meets the requirements of ANSI/NISO Z39.48– 1992 (Permanence of Paper). For Sherry One can behold in capitalism a religion, that is to say, capitalism essentially serves to satisfy the same worries, anguish, and disquiet formerly answered by so- called religion. —W alter Benjamin What will become of human beings and their capacity for aesthetic perception when they are fully exposed to the conditions of monopoly capitalism? — Theodor Adorno Contents List of Figures xi List of Tables xiii List of Audio and Video Examples xv Acknowledgments xvii Introduction: Capitalism, Music, and Social Theory 1 Music and Capitalism 6 Western Neoliberal Capitalism as a Cultural System 12 What Follows 15 1 A Brief History of Music and Capitalism before the Rise of Neoliberalism 20 Production of Musical Commodities 20 Capitalism and Musical Production 26 Artisans, Artists, Geniuses 31 Social Class, Markets, and Cultural Consumption 34 Youth 40 Conclusions 42 2 Neoliberal Capitalism and the Cultural Industries 44 Ideologies of Neoliberal Capitalism 45 The Cultural Industries as Industries 48 Brands and Branding 54 The Conquest of Cool— and the Culture 62 New Social Classes: The New Petite Bourgeoisie 63 Increasing Commodification 65 Consumption and/as Identity- Making 66 Plenitude 69 Music Supervisors 70 Search 71 Sociality 74 Art and Commerce 76 Advertising as Harbinger of the Present 78