Multiple streams of internet income

289 Pages·2001·6.79 MB·English

by  Robert G. Allen

Multiple Streams

of
Internet Income

ROBERT G. ALLEN

John Wiley & Sons, Inc.
New York • Chichester • Weinheim • Brisbane • Singapore • Toronto
This book is printed on acid-free paper. @
Copyright © 2001 by Robert G. Allen. All rights reserved.
Published by John Wiley & Sons, Inc.
Published simultaneously in Canada.
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Library of Congress Cataloging-in-Publication Data
Allen, Robert G.
Multiple streams of internet income : how ordinary people make
extraordinary money online / Robert G. Allen
p. cm.
Includes index.
ISBN 0-471-41014-4 (cloth : alk. paper) 1. Electronic commerce.
2, Internet. 3. Success in business. 4. Money. 5. Income. I.
Title.
HF5548.32.A45 2001
658.8'4—dc21
2001017676
Printed in the United States of America.
10 9 8 7 6 5 4 3 2 1
CONTENTS
ACKNOWLEDGMENTS
INTRODUCTION Online Success: Money While You Sleep
CHAPTER 1 Show Me the E-Money: How to Earn $24,000 in
24 Hours
CHAPTER 2 Crossing the Digital Divide: How to Guarantee
Your Success on the Internet
CHAPTER 3 Internet Marketing 101: A Few Simple Strategies
Can Make You Rich
CHAPTER 4 Internet Marketing 201: 12 Powerful Principles
for Creating a Feeding Frenzy
CHAPTER 5 Internet Marketing 301: Going Deep—The Secret
to Online Streams of Income
CHAPTER 6 Netpreneurs, Start Your Search Engines!
Six Powerful Ways to Drive Traffic to Your Site
CHAPTER 7 Online Mar-Ka-Ching! Six Major Ways to
Make Money from Your Site
CHAPTER 8 Beyond Stickiness: Nine Magnetic Ways to
Keep 'em Coming Back for More
CHAPTER 9 Ready. Set. Launch. How Fast Can You Go
from Zero to Cash ?
iii
IV Contents
CHAPTER 10 Online Stream #1. Joint Ventures: High-Leverage
Ways to Make a Fortune Online 151
CHAPTER 11 Online Stream #2. Affiliate Programs:
Cash In by Selling Other People's Stuff 171
CHAPTER 12 Online Stream #3. Selling Information: Turn Your
Ideas into Steady Streams of Cash Flow 199
CHAPTER 13 Online Stream #4. Eyeballs for Sale: Making
Advertising Pay 227
CHAPTER 14 Online Stream #5. Picks and Shovels: Making
Money from the Infrastructure of the Net 239
CHAPTER 15 Online Stream #6. Treasure Hunting: Turning
funk into Cash with Auctions 251
CHAPTER 16 Automatic Pilot: Making Money 24/7/365 271
INDEX 273
This book is dedicated the many mentors who have coached me over the
years. I have been fortunate to have been mentored by dozens of wonder-
ful experts.
First, to my father, John L. Allen, who laid the foundation. His words
were few but his example spoke volumes. My mother, Amy Judd Allen,
passed away the day I was born. Every breath I take is a tribute to her sac-
rifice. My father hired a housekeeper, Sally Hippard, when I was but 6
years old, and she became my surrogate mother for the next 12 years.
Thanks, "Mom," for all you taught me. James and Margaret Bridge, and
"my cousins next door," provided me a place to grow up normal.
In my twenties, David Filmore took me under his wing and taught me
how to sell. Paul Jewkes provided me a template for becoming a moral
multimillionaire. Paul Brown and Pat Wyman taught me the real estate
business. Lowell Christensen showed me how to crunch the numbers.
Bob Steele, A. D. Kessler, Jack Miller, and John Schaub taught me cre-
ative real estate investing. Dian Thomas taught me how to find a pub-
lisher. Peggy Fugal taught me the beginning steps of marketing. David
Canaan showed me how to design a project with style. Stan Miller became
a constant spiritual friend and business guide and Steve Grow a trusted
attorney. Dr. Elaine Lee gave me important guidance at a critical point in
my life. Ron Sumner taught me how to dress for success—although I've
retrogressed. My brother Richard, an educational genius, taught me how
to turn information into systems. My sister Shirley taught me about
unconditional love. Roger Larsen and Hollis Norton taught me the semi-
nar business. John Childers taught me how to make money grow. Dr.
v
vi Acknowledgments
Richard Bandler and Don Wolfe taught me how the mind works. Tony
Robbins taught me how to turn fear into power. Dr. Denis Waitley taught
me the psychology of winning. (I've always said I want to be like Denis
when I grow up.) Brian Tracy has been my friend and an incredible exam-
ple of professionalism and becoming a lifelong student. Arthur Joseph
taught me about vocabulary awareness. Dr. Richard Cialdini taught me
about influence. Dr. Stephan Cooper taught me how to play the stock
market. Jay Abraham and Gary Halbert, the two greatest marketing gurus,
taught me about marketing. Collette Larsen taught me and my wife about
friendship and residual income. My longtime business partner, Tom
Painter, continues to teach me loyalty and marketing prowess. Mark
Victor Hansen is teaching me how to think big and then make it happen
even bigger. My wife Daryl and my three children, Aimee, Aaron, and
Hunter, will be forever teaching me about the importance of family.
To these, my mentors, and my many other unnamed teachers, I offer
eternal thanks.
In the writing of this book, I have had to rely on the expertise of many.
I hope I have given adequate credit through the pages of this book to the
many experts I called upon to help me organize this information. Many
thanks.
Over the years, my author friends have shared with me numerous hor-
ror stories about their publishers. I simply can't relate because my pub-
lisher, John Wiley & Sons, has been absolutely fantastic. My editor, Mike
Hamilton, has been wonderful, along with Dean Karrel and Larry
Alexander. Class acts, all. Hats off also to Linda Witzling, Laurie Frank,
Michelle Patterson, and Kimberley Vaughn. You're the best.
I also offer thanks to the wonderful folks at North Market Street
Graphics, especially Chris Furry, for her dedicated efforts to put this
material into professional form, and to my incredible assistant, Denise
Michaels.
And finally, to the many readers of my books. Without you, none of my
multiple streams of income would flow.
Thanks a million to you all.
Robert G. Allen
San Diego, California 2001