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Multimodal Metaphor PDF

485 Pages·2009·5.105 MB·English
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Description:
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.