Multimodal Analysis in Academic Settings This volume presents innovative research on the multimodal dimension of discourse specifi c to academic settings, with a particular focus on the inter- action between the verbal and nonverbal in constructing meaning. Contri- butions by experienced and emerging researchers provide in-depth analyses in both research and teaching contexts, and consider the ways in which mul- timodal strategies can be leveraged to enhance the effectiveness of academic communication. Contributors employ both quantitative and qualitative analytical methods, and make use of state-of-the-art software for analyzing multimodal features of discourse. The chapters in the fi rst part of the volume focus on the multimodal features of two key research genres: conference presentations and plenary addresses. In the second part, contributors explore the role of multimodality in the classroom through analyses of both instructors’ and students’ speech, as well as the use of multimodal materials for more effective learning. The research presented in this volume is particularly relevant within the context of globalized higher education, where participants represent a wide range of linguistic and cultural backgrounds. Multimodal Analysis in Academic Settings contributes to an emerging fi eld of research with importance to an increasing number of academics and practitioners worldwide. Belinda Crawford Camiciottoli is an associate professor in the Department of Philology, Literature and Linguistics at the University of Pisa, Italy. Inmaculada Fortanet-Gómez is a senior lecturer in the Department of English Language at Universitat Jaume I, Spain. Routledge Studies in Multimodality Edited by Kay L. O’Halloran, Curtin University 1 New Perspectives on Narrative 8 Critical Multimodal Studies and Multimodality of Popular Discourse Edited by Ruth Page Edited by Emilia Djonov and Sumin Zhao 2 Multimodal Studies: Exploring Issues and Domains 9 Film Discourse Kay L. O’Halloran and Interpretation Bradley A. Smith Towards a New Paradigm for Multimodal Film 3 Multimodality, Cognition, and Analysis Experimental Literature Janina Wildfeuer Alison Gibbons 4 Multimodality in Practice: 10 Multimodal Approaches Investigating Theory-in- to Research and practice-through-methodology Pedagogy Sigrid Norris Recognition, Resources, and Access 5 Multimodal Film Analysis: Edited by Arlene Archer and How Films Mean Denise Newfi eld John Bateman and Karl-Heinrich Schmidt 11 Multimodal Epistemologies Towards an Integrated 6 Multimodality and Social Framework Semiosis Edited by Arianna Maiorani Communication, Meaning-Making, and Christine Christie and Learning in the Work of Gunther Kress Edited by Margit Böck and 12 Multimodal Analysis in Norbert Pachler Academic Settings From Research to 7 Spoken and Written Discourse Teaching in Online Interactions Edited by Belinda Crawford A Multimodal Approach Camiciottoli and Inmaculada Maria Grazia Sindoni Fortanet-Gómez Multimodal Analysis in Academic Settings From Research to Teaching Edited by Belinda Crawford Camiciottoli and Inmaculada Fortanet-Gómez First published 2015 by Routledge 711 Third Avenue, New York, NY 10017 and by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business © 2015 Taylor & Francis The right of the editor to be identifi ed as the author of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identifi cation and explanation without intent to infringe. Library of Congress Cataloging-in-Publication Data Multimodal analysis in academic settings : from research to teaching / Edited by Belinda Crawford Camiciottoli and Inmaculada Fortanet-Gómez. pages cm. — (Routledge Studies in Multimodality ; #12) Includes bibliographical references and index. 1. Modality (Linguistics)—Research. 2. Language and languages—Study and teaching (Higher) 3. Grammar, Comparative and general—Modularity. 4. Applied linguistics—Research— Methodology. 5. Multimedia communication. I. Camiciottoli, Belinda Crawford, editor. II. Fortanet-Gómez, Inmaculada, 1962– editor. P99.4.M6M73 2015 302.2—dc23 2015001697 ISBN: 978-1-138-82710-3 (hbk) ISBN: 978-1-315-73875-8 (ebk) Typeset in Sabon by Apex CoVantage, LLC Contents Figures vii Tables ix Introduction 1 I NMACULADA FORTANET-GÓMEZ AND BELINDA CRAWFORD CAMICIOTTOLI PART I Research Communications 1 Disagreements in Plenary Addresses as Multimodal Action 17 ZUOCHENG ZHANG 2 Contrastive Multimodal Analysis: Conference Plenary Lectures in English and in Spanish 39 NOELIA RUIZ-MADRID AND INMACULADA FORTANET-GÓMEZ 3 Intensifying Adverbs in Academic Spoken Discourse: A Contrastive Study Between English and Spanish 61 MIGUEL F. RUIZ-GARRIDO 4 Visual Communication in Applied Linguistics Conference Presentations 83 GIULIANA DIANI 5 A Multimodal Approach to Persuasion in Conference Presentations 108 JULIA VALEIRAS JURADO vi Contents PART II Classroom Applications 6 There Is More to Multimodality Than Discourse Features and Nonverbal Behaviors! 133 CHRISTINE RÄISÄNEN 7 Elaborating Explanations During OpenCourseWare Humanities Lectures: The Interplay of Verbal and Nonverbal Strategies 144 B ELINDA CRAWFORD CAMICIOTTOLI 8 Multimodality in Business Communication: Body Language as a Visual Aid in Student Presentations 171 JUAN CARLOS PALMER-SILVEIRA 9 Assessing Multimodal Listening 193 MARI CARMEN CAMPOY-CUBILLO AND MERCEDES QUEROL-JULIÁN 10 Teaching Learners How to Use Pragmatic Routines Through Audiovisual Material 213 S ILVIA BRUTI Contributors 239 Index 243 Figures 0.1 Generalized multimodal instantiation hierarchy 5 1.1 Nation’s use of communicative modes in his disagreement 30 1.2 Spencer-Oatey’s use of communicative modes in her disagreement 31 2.1 Head movement and gaze coexpressed with “I was Sir David Crystal” 52 2.2 Coexpression of paralinguistic, linguistic and kinesic elements in Move 4 56 3.1 Example 6 75 3.2 Example 9 76 3.3 Example 10 77 4.1 Scriptural slide 91 4.2 Scriptural slides showing extracts of data (left) and discussion of results (right) 93 4.3 Numerical (left) and graphical (right) slides 94 4.4 Graphical slide with explanatory notes 94 4.5 Figurative slide introducing the topic of the talk 95 4.6 Sequential ‘disorder’ in move sequence in the ‘Introduction’ slide: Move 3-Move 1-Move 3 98 4.7 Two slides encompassing methods (left) and materials (right) 99 4.8 The ‘Results’ slide 100 4.9 A sequence of slides for the ‘Conclusion’ 101 4.10 The ‘Future work’ slide 101 4.11 The ‘References’ slide 102 4.12 The ‘Thanking expressions’ slide 103 5.1 Macrostructure of the monologue section 120 5.2 “We should stop” 121 5.3 “Become truly consultants” 122 5.4 “Our everyday practice” 123 viii Figures 7.1 Screenshot of multimodal annotation 152 7.2 Screenshot of key semantic domains 154 7.3 A social gesture 159 7.4 A representational gesture 159 7.5 An indexical gesture 160 7.6 A parsing gesture 161 8.1 Student A stepping forward and leaning on front table 181 8.2 Student B’s CF movement 183 8.3 Student C’s continuous eye contact with her audience 185 9.1 Multimodal listening situations in formal learning settings 199 9.2 Meaning construction using videotexts 206 9.3 “Why didn’t you tell me?” 208 9.4 Information organization factsheet to address listening tasks 209 10.1 “Honeymoon through pictures”—greeting and introduction, shot 8 226 10.2 “Hitting on a girl, part 2”—leave-taking, shot 6 231 Tables 1.1 Coding scheme 22 1.2 Types of disagreements in the two plenary speeches 23 2.1 Choices in the intonation systems 49 2.2 Three-level analysis of Aside 1 50 2.3 Three-level analysis of Aside 2 54 3.1 Dataset used for the study 68 3.2 Most frequent single-word adverbs 71 3.3 Distribution of intensifying adverbs and adjectives modifi ed with nonlinguistic resources 72 4.1 Frequency and distribution of visual types in the Slideware Corpus 90 4.2 Distribution of scriptural slides in terms of Swales’s (1990) IMRD model 92 4.3 The Slideware Corpus macrostructure in terms of Swales’s (1990) IMRD model 96 5.1 Discourse Intonation 118 5.2 Macrostructure of the presentation 119 7.1 The Yale lecture dataset 149 7.2 Types of verbal explanation in the Yale lecture dataset 155 7.3 Co-occurrence of nonverbal features with verbal explanations 156 8.1 General features of the recordings analyzed 176 10.1 “Honeymoon through pictures”—greeting 224 10.2 “Hitting on a girl, part 2”—leave-taking 228
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