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Multimedia Journalism: A Practical Guide PDF

513 Pages·2010·14.84 MB·English
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Multimedia Journalism Multimedia Journalism: A Practical Guideoffers clear advice on working across multiple media platforms and includes guides to creating and using video, audio, text and pictures. This textbook contains all the essentials of good practice and is supported by an immersive website, at www.multimedia-journalism.co.uk, which demonstrates how to apply the skills covered in the book, gives examples of good and bad practice, and keeps the material constantly up to date and in line with hardware, software, methods of working and legislation as they change. The book is fully cross-referenced and interlinked with the website. Split into three levels – getting started, building proficiency and professional standards – this book builds on the knowledge attained in each part, and ensures that skills are introduced one step at a time until professional competency is achieved. This three-stage structure means it can be used from initial to advanced level to learn the key skill areas of video, audio, text and pictures and how to combine them to create multimedia packages. Skills covered include: n Writing news reports, features, email bulletins and blogs n Building a website using a content management system n Measuring the success of your website or blog n Shooting, cropping, editing and captioning pictures n Recording, editing and publishing audio reports and podcasts n Shooting and editing video, creating effective packages and streaming live reports n Using and encouraging user-generated content n Interviewing and conducting advanced online research n Sub-editing, proofreading and headlining, including search engine optimisation n Geotagging, geocoding and geo-broadcasting n Scripting and presenting bulletins. Andy Bullhas written syllabuses for the NCTJ in Online, Magazine and Financial Journalism and in Sports Reporting and has been a core tutor on the Periodical Training Council accredited Postgraduate Diploma in Magazine Journalism run by PMA Media Training in London. He has been a journalist for 30 years and has had senior roles on the Independent, The Times,theMail on Sundayand the Sunday Express.He edited the Times Online and was editorial director of AOL UK. He is now a freelance editor, writer, author and tutor. M u l t i m e d i a J o u r n a l i s m A Practical Guide A n d y B u l l First published 2010 by Routledge 2Park Square, Milton Park, Abingdon, Oxon, OX14 4RN Simultaneously published in the USA and Canada by Routledge 270 Madison Avenue, New York, NY 10016 Routledge is an imprint of the Taylor & Francis Group, an informa business This edition published in the Taylor & Francis e-Library, 2010. To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk. ©2010 Andy Bull All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. British Library Cataloguing in Publication Data Acatalogue record for this book is available from the British Library Library of Congress Cataloging in Publication Data Bull, Andy, 1956– Multimedia journalism : a practical guide / Andy Bull. p. cm. Includes bibliographical references and index. 1. Journalism. 2. Online journalism. 3. Interactive multimedia. I. Title. PN4775.B76 2010 070.4—dc22 2009021328 ISBN 0-203-86603-7 Master e-book ISBN ISBN 10: 0-415-47822-7 (hbk) ISBN 10: 0-415-47823-5 (pbk) ISBN 10: 0-203-86603-7 (ebk) ISBN 13: 978-0-415-47822-9 (hbk) ISBN 13: 978-0-415-47823-6 (pbk) ISBN 13: 978-0-203-86603-0 (ebk) Contents Guided tour viii General introduction: whatMultimedia Journalism is all about xi par t A Getting started 1 chapter one Essentials of writing a news story 3 chapter two Creating a publishing platform 68 chapter three Still pictures 89 chapter four Audio and podcasting 103 chapter five Video 125 par t B Building proficiency 163 chapter six Writing news stories and reporting live 165 chapter seven Publishing platforms for live reporting 242 chapter eight User-generated content and email bulletins 248 chapter nine Publishing platforms for user-generated content and email bulletins 272 chapter ten Still pictures and audio 281 chapter eleven Video 295 v par t C Professional standards 313 chapter twelve News stories, features and in-depth packages 315 chapter thirteen Sub-editing, search engine optimisation and proofreading 371 chapter fourteen Publishing platforms for advanced multimedia storytelling 402 chapter fifteen Still-picture editing and telling stories through multiple still photographs 429 chapter sixteen Editing and presenting audio and video news bulletins and longer magazine-style programming 443 chapter seventeen The future: Web 3.0 464 chapter eighteen Getting a job as a multimedia journalist 474 Index 482 vi Guided tour Multimedia in content; multimedia in form Multimedia Journalism: A Practical Guideisn’t just the book in your hands – it’s a website too, featuring tons of audio, visual and textual material. At www.multimedia-journalism.co.uk you’ll find fully cross-referenced material that links with and builds on the book material, keeps it current, and is updated regularly. At the start of each chapter in the book, You can comment on what you’ve read on each page. and online, you’ll see a summary of what’s in each version. Each chapter is split into sections that are numbered and coded so Boxes throughout the book chapter will you can go directly to the relevant area of the website, or book, and direct you to related material online. back again. Keep up to date by reading the Multimedia Journalism blog, and receive feeds. In the textbook, green boxes Take online quizzes to test your knowledge, and use the site to keep highlight real story examples. up to date with jobs and the news. Question boxes prompt you to think about what you’ve read before you move on. At the end of each chapter in the book you’ll find exercises and projects. Look out for regular masterclasses from the author and experts in the particular fields covered; arange of topics in both video and audio form. Check the masterclasses tab on the site to see what’s coming up and send us your questions in advance. Exercises relate directly to material covered in the chapter. Projects are wider, longer-term enterprises that you will be able to develop as you work your way through the book and website. You’ll find loads of video and audio throughout. It’s a truly multimedia project!

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Multimedia Journalism: A Practical Guide offers clear advice on working across multiple media platforms and includes guides to creating and using video, audio, text and pictures. It contains all the essentials of good practice and is supported by an Companion Website at: www.multimedia-journalism.c
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.