Multimedia Journalism: A Practical Guide

513 Pages·2010·14.84 MB·English

by  Andy Bull

Multimedia Journalism
Multimedia Journalism: A Practical Guideoffers clear advice on working across multiple media
platforms and includes guides to creating and using video, audio, text and pictures.
This textbook contains all the essentials of good practice and is supported by an immersive
website, at www.multimedia-journalism.co.uk, which demonstrates how to apply the skills
covered in the book, gives examples of good and bad practice, and keeps the material
constantly up to date and in line with hardware, software, methods of working and legislation
as they change. The book is fully cross-referenced and interlinked with the website.
Split into three levels – getting started, building proficiency and professional standards – this
book builds on the knowledge attained in each part, and ensures that skills are introduced
one step at a time until professional competency is achieved. This three-stage structure
means it can be used from initial to advanced level to learn the key skill areas of video, audio,
text and pictures and how to combine them to create multimedia packages. Skills covered
include:
n Writing news reports, features, email bulletins and blogs
n Building a website using a content management system
n Measuring the success of your website or blog
n Shooting, cropping, editing and captioning pictures
n Recording, editing and publishing audio reports and podcasts
n Shooting and editing video, creating effective packages and streaming live reports
n Using and encouraging user-generated content
n Interviewing and conducting advanced online research
n Sub-editing, proofreading and headlining, including search engine optimisation
n Geotagging, geocoding and geo-broadcasting
n Scripting and presenting bulletins.
Andy Bullhas written syllabuses for the NCTJ in Online, Magazine and Financial Journalism
and in Sports Reporting and has been a core tutor on the Periodical Training Council
accredited Postgraduate Diploma in Magazine Journalism run by PMA Media Training in
London. He has been a journalist for 30 years and has had senior roles on the Independent,
The Times,theMail on Sundayand the Sunday Express.He edited the Times Online and was
editorial director of AOL UK. He is now a freelance editor, writer, author and tutor.

M u l t i m e d i a
J o u r n a l i s m
A Practical Guide
A n d y B u l l
First published 2010
by Routledge
2Park Square, Milton Park, Abingdon, Oxon, OX14 4RN
Simultaneously published in the USA and Canada
by Routledge
270 Madison Avenue, New York, NY 10016
Routledge is an imprint of the Taylor & Francis Group, an informa business
This edition published in the Taylor & Francis e-Library, 2010.
To purchase your own copy of this or any of Taylor & Francis or Routledge’s
collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.
©2010 Andy Bull
All rights reserved. No part of this book may be reprinted or reproduced
or utilized in any form or by any electronic, mechanical, or other means,
now known or hereafter invented, including photocopying and recording,
or in any information storage or retrieval system, without permission in
writing from the publishers.
British Library Cataloguing in Publication Data
Acatalogue record for this book is available from the British Library
Library of Congress Cataloging in Publication Data
Bull, Andy, 1956–
Multimedia journalism : a practical guide / Andy Bull.
p. cm.
Includes bibliographical references and index.
1. Journalism. 2. Online journalism. 3. Interactive multimedia. I. Title.
PN4775.B76 2010
070.4—dc22 2009021328
ISBN 0-203-86603-7 Master e-book ISBN
ISBN 10: 0-415-47822-7 (hbk)
ISBN 10: 0-415-47823-5 (pbk)
ISBN 10: 0-203-86603-7 (ebk)
ISBN 13: 978-0-415-47822-9 (hbk)
ISBN 13: 978-0-415-47823-6 (pbk)
ISBN 13: 978-0-203-86603-0 (ebk)
Contents
Guided tour viii
General introduction: whatMultimedia Journalism is all about xi
par t A Getting started 1
chapter one Essentials of writing a news story 3
chapter two Creating a publishing platform 68
chapter three Still pictures 89
chapter four Audio and podcasting 103
chapter five Video 125
par t B Building proficiency 163
chapter six Writing news stories and reporting live 165
chapter seven Publishing platforms for live reporting 242
chapter eight User-generated content and email bulletins 248
chapter nine Publishing platforms for user-generated content and
email bulletins 272
chapter ten Still pictures and audio 281
chapter eleven Video 295
v
par t C Professional standards 313
chapter twelve News stories, features and in-depth packages 315
chapter thirteen Sub-editing, search engine optimisation and proofreading 371
chapter fourteen Publishing platforms for advanced multimedia storytelling 402
chapter fifteen Still-picture editing and telling stories through multiple
still photographs 429
chapter sixteen Editing and presenting audio and video news bulletins
and longer magazine-style programming 443
chapter seventeen The future: Web 3.0 464
chapter eighteen Getting a job as a multimedia journalist 474
Index 482
vi

Guided tour
Multimedia in content; multimedia in form
Multimedia Journalism: A Practical Guideisn’t just the book in your hands – it’s a website too,
featuring tons of audio, visual and textual material. At www.multimedia-journalism.co.uk
you’ll find fully cross-referenced material that links with and builds on the book material,
keeps it current, and is updated regularly.
At the start of each chapter in the book, You can comment on what you’ve read on each page.
and online, you’ll see a summary of what’s
in each version.
Each chapter is split into sections that are numbered and coded so
Boxes throughout the book chapter will you can go directly to the relevant area of the website, or book, and
direct you to related material online. back again.
Keep up to date by reading the Multimedia
Journalism blog, and receive feeds.
In the textbook, green boxes Take online quizzes to test your knowledge, and use the site to keep
highlight real story examples. up to date with jobs and the news.
Question boxes prompt you to think about what you’ve read before
you move on.
At the end of each chapter in the book you’ll find
exercises and projects.
Look out for regular
masterclasses from the
author and experts in the
particular fields covered;
arange of topics in both
video and audio form.
Check the masterclasses
tab on the site to see
what’s coming up and
send us your questions in
advance.
Exercises relate directly to material covered
in the chapter.
Projects are wider, longer-term enterprises that
you will be able to develop as you work your way
through the book and website.
You’ll find loads of video
and audio throughout.
It’s a truly multimedia
project!