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Multimedia-based instructional design : computer-based training, web-based training, distance broadcast training, performance-based solutions PDF

477 Pages·2004·5.143 MB·English
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Lee/Owens.ffirs 2/17/04 10:56 AM Page i About This Book Why is this topic important? Making training solutions available in a timely manner is increasingly critical to add value to an organization. Training groups that are seen to be responsive and in touch with the corporation’s needs are perceived to add increased value. Therefore, a consistent, replica- ble, and efficient instructional design model that enables rapid development is increas- ingly critical. Projects move faster when everyone in a training organization or project team understands, adopts, and follows a consistent model. What can you achieve with this book? The purpose of this book is to provide a consistent, replicable, and efficient model that will get training and performance solutions to market at the time they will provide the opti- mum benefit. How is this book organized? This book is divided into four parts. Part One is Multimedia Needs Assessment and Analysis. This part explains the activities that must be completed for twelve types of analysis and as- sessment and a rapid analysis model that can be used once each of the individual activities is completely understood. Tools are provided for each type of assessment and analysis to document and track the data and results of analysis. Part Two is Multimedia Instructional Design, which explains how to develop a Course Design Specification. A Course Design Spec- ification creates the “rules” for all project members to follow to make a project run more efficiently and effectively. Again, tools are provided to complete each activity. Part Three is Multimedia Development and Implementation, which outlines the common and unique ele- ments of producing computer-based, web-based, distance broadcast, and performance- based solutions. Useful task tracking and development tools accompany the explanation of each delivery media. Part Four is Multimedia Evaluation. This part describes how an organi- zation can develop an evaluation strategy and, further, how to create an evaluation plan for each project. Specific instructions on how to collect and analyze data within each project plan are included to help project teams complete an evaluation that is credible, consisting of both validity and reliability. Four appendices contain completed examples of tools, and a fifth appendix shows examples of the tool templates that are included on the CD ROM. Lee/Owens.ffirs 2/17/04 10:56 AM Page ii Lee/Owens.ffirs 2/17/04 10:56 AM Page iii About Pfeiffer Pfeiffer serves the professional development and hands-on resource needs of training and human resource practitioners and gives them products to do their jobs better. We deliver proven ideas and solutions from experts in HR de- velopment and HR management, and we offer effective and customizable tools to improve workplace performance. From novice to seasoned profes- sional, Pfeiffer is the source you can trust to make yourself and your organi- zation more successful. Essential Knowledge Pfeiffer produces insightful, practical, and comprehensive materials on topics that matter the most to training and HR professionals. Our Essential Knowledge resources translate the expertise of seasoned professionals into practical, how-to guidance on critical workplace issues and problems. These resources are supported by case studies, worksheets, and job aids and are frequently supplemented with CD-ROMs, websites, and other means of making the content easier to read, understand, and use. Essential Tools Pfeiffer’s Essential Tools resources save time and expense by offering proven, ready-to-use materials—including exercises, activities, games, instruments, and assessments—for use during a training or team-learning event. These resources are frequently offered in looseleaf or CD-ROM format to facilitate copying and customization of the material. Pfeiffer also recognizes the remarkable power of new technologies in ex- panding the reach and effectiveness of training. While e-hype has often created whizbang solutions in search of a problem, we are dedicated to bringingconvenience and enhancements to proven training solutions. All our e-tools comply with rigorous functionality standards. The most appropriate technology wrapped around essential content yields the perfect solution for today’s on-the-go trainers and human resource professionals. Essential resources for training and HR professionals www.pfeiffer.com Lee/Owens.ffirs 2/17/04 10:56 AM Page iv Lee/Owens.ffirs 2/17/04 10:56 AM Page v Multimedia-Based Instructional Design Lee/Owens.ffirs 2/17/04 10:56 AM Page vi Lee/Owens.ffirs 2/17/04 10:56 AM Page vii Multimedia-Based Instructional Design C O M P U T E R - B A S E D T R A I N I N G W E B - B A S E D T R A I N I N G D I S T A N C E B R O A D C A S T T R A I N I N G P E R F O R M A N C E - B A S E D S O L U T I O N S S E C O N D E D I T I O N William W. Lee Diana L. Owens Lee/Owens.ffirs 2/17/04 10:56 AM Page viii Copyright © 2004 by John Wiley & Sons,Inc. Published by Pfeiffer An Imprint ofWiley. 989 Market Street,San Francisco,CA 94103-1741 www.pfeiffer.com Except as specifically noted below,no part ofthis publication may be reproduced,stored in a retrieval system,or transmitted in any form or by any means,electronic,mechanical,photocopying,recording,scanning,or other- wise,except as permitted under Section 107 or 108 ofthe 1976 United States Copyright Act,without either the prior written permission ofthe Publisher,or authorization through payment ofthe appropriate per-copy fee to the Copyright Clearance Center,Inc.,222 Rosewood Drive,Danvers,MA 01923,phone 978-750-8400, fax 978-646-8600,or on the web at www.copyright.com.Requests to the Publisher for permission should be addressed to the Permissions Department,John Wiley & Sons,Inc.,111 River Street,Hoboken,NJ 07030, 201-748-6011,fax 201-748-6008,or e-mail:[email protected]. The materials on the accompanying CD-ROM are designed for use in a group setting and may be customized and reproduced for educational/training purposes.The reproducible pages are designated by the appearance of the following copyright notice at the foot ofeach page: Multimedia-Based Instructional Design,Second Edition.Copyright © 2004 by John Wiley & Sons,Inc. Reproduced by permission ofPfeiffer,an Imprint ofWiley.www.pfeiffer.com This notice may not be changed or deleted and it must appear on all reproductions as printed. This free permission is restricted to limited customization ofthe CD-ROM materials for your organization and the paper reproduction ofthe materials for educational/training events.It does not allow for systematic or large-scale reproduction,distribution (more than 100 copies per page,per year),transmission,electronic reproduction or inclusion in any publications offered for sale or used for commercial purposes—none of which may be done without prior written permission ofthe Publisher. For additional copies/bulk purchases ofthis book in the U.S.please contact 800-274-4434. Pfeiffer books and products are available through most bookstores.To contact Pfeiffer directly call our Customer Care Department within the U.S.at 800-274-4434,outside the U.S.at 317-572-3985, fax 317-572-4002,or visit www.pfeiffer.com. Pfeiffer also publishes its books in a variety ofelectronic formats.Some content that appears in print may not be available in electronic books. ISBN:0-7879-7069-7 Library ofCongress Cataloging-in-Publication Data Lee,William W. Multimedia-based instructional design:computer-based training, web-based training,distance broadcast training,performance-based solutions/William W.Lee,Diana L.Owens.—2nd ed. p.cm. Includes bibliographical references and index. ISBN 0-7879-7069-7 (alk.paper) 1.Employees—Training of—Planning.2.Computer-assisted instruction. 3.Instructional systems—Design. I.Owens,Diana L.,date. II.Title. HF5549.5.T7L4264 2004 658.3'12404—dc22 2004001079 Acquiring Editor:Matthew Davis Manufacturing Supervisor:Bill Matherly Director ofDevelopment:Kathleen Dolan Davies Editorial Assistant:Laura Reizman Developmental Editor:Susan Rachmeler Interior Design:Claudia Smelser Production Editor:Rachel Anderson Cover Design:Adrian Morgan Editor:Rebecca Taff Illustrations:Lotus Art Printed in the United States ofAmerica Printing 10 9 8 7 6 5 4 3 2 1 Lee/Owens.ftoc 2/17/04 10:57 AM Page ix C O N T E N T S List ofFigures and Tables xiii Acknowledgments xvii Introduction:Getting the Most from This Resource xix PART ONE Multimedia Needs Assessment and Analysis 1 1 Introduction to Multimedia Needs Assessment and Front-End Analysis 3 2 Needs Assessment 6 3 Front-End Analysis 15 4 Audience Analysis 18 5 Technology Analysis 22 6 Situational Analysis 28 7 Task Analysis 31 8 Critical Incident Analysis 36 9 Issue Analysis 39 10 Objective Analysis 42 11 Media Analysis 55 12 Extant Data Analysis 73 ix

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