MTV Staying Alive Impact Report 2013

56 Pages·2014·11.1 MB·English

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MTV STAYING ALIVE
IMPACT REPORT 2014MTV STAYING ALIVE FO FOUNDATION
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EMPOWERING YOUNG PEOPLE TO STOP
THE SPREAD OF HIV BEFORE IT STARTS.
Contents
04-05 Georgia Arnold, 32-33 MTV Staying Alive graduates
Executive Director
34 Grant-giving progress
06-07 Bill Roedy, Chairman
35 Capacity building
08-09 Our vision and mission
36-37 Projects we currently fund
10-11 How we educate,
inspire and empower
38-39 MTV SAF 15 Gala
12-13 Celebrating 15 years
of Staying Alive 40-41 Our partnerships
14-15 Grants awarded 2005-2013 42-43 Durex - Someone Like Me
16-21 Photo album 1998-2013 44-45 Bjorn Borg
22-23 Shuga 46-47 Media coverage
24-25 Shuga series 3 48-49 Board members
26-27 Close up: Reach a Hand 50-51 Financial overview
28-29 Close up: Jovenes Promotores 48-49 Thank you
30-31 Close up: Advocacy 50-51 Support our fight
Activist’s Network (AAN) against HIV
PHOTO: JUSTIN MOTT

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IGNORANCE IS
IMPACT REPORT 2014MTV STAYING ALIVE FO DESTRUCTIVE
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GEORGIA ARNOLD, EXECUTIVE DIRECTOR
The past year has been a turbulent one In countries where same-sex relationships Over 6000 young people received
in the fight against HIV, especially for the are criminalised, we’re stepping forwards to HIV testing as a result and they
LGBT community. In Russia, the rights of fund projects designed for young gay men distributed over 375,000 condoms.
LGBT people have taken a blow with the ban and women who have no support—we’re
on so-called “gay propaganda”; same-sex currently funding HIV-prevention projects for Our impact on air has been even bigger.
marriage in Nigeria was outlawed; and the these vulnerable groups in Armenia, China, MTV Staying Alive has enjoyed massive
anti-gay bill was signed into law in Uganda. Kenya, Laos, Mongolia, and Nigeria. success in Nigeria with our mass media
campaign, Shuga, reaching over 90 million
Wherever inequality, stigma, and In places where young women have no Nigerians. A former cast member of the
discrimination reign, HIV will not be far other choice but to sell their bodies to get Shuga TV series, Lupita Nyong’o, even
behind. Parts of the world are regressing. by, we fund projects that offer alternative walked away with an Oscar for best actress.
People are having to hide who they really are. forms of income generation and sexual
Not only do they face discrimination but their health education. For millions of young By empowering young leaders to fight
lives are in danger. The stigma of being who women around the world, HIV poses an HIV in their communities and by raising
you are means that many gay men and existential threat—HIV/AIDS is still the awareness through our ground-breaking
women are increasingly driven underground, leading cause of death for women of media, we will pierce through the veil of
unable to talk openly about safe sex, unable reproductive age. inequality and stigma that too often ruins
to get tested or treated for HIV, and therefore the lives of millions of young men and
increasingly at risk of infection. Our young leaders are having a tremendous women affected by HIV. Silence is simply
impact on the ground. In 2013 alone they not an option, so we will continue to give
At MTV Staying Alive we don’t shy away trained nearly 3000 peer educators, directly young people around the world a voice
from such difficult issues. We fund youth-led reaching around 440,000 people and and the means to protect themselves
projects in areas where most people won’t. indirectly reaching a further 550,000. against this disease.

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MEDIA CAN
IMPACT REPORT 2014MTV STAYING ALIVE FO SAVE LIVES
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BILL ROEDY, CHAIRMAN
Back in 1998, HIV infection rates were rising impact on the ground. The Foundation But this is where our media influence
at astronomical rates—there were 6 million continues to keep the MTV generation can have a huge impact. Through our
new HIV infections that year. But the really at the forefront of the fight against HIV hard-hitting TV dramas like “Shuga” and our
worrying trend was that about half of these by giving young people a voice and the global awareness campaigns like “Someone
infections were occurring in people under resources to protect themselves and their Like Me” we can educate millions of young
25. The lifeblood of our society was literally peers from this 100% preventable disease. people and help to alleviate the stigma that
being sapped by the seemingly unstoppable has dogged the global fight against HIV.
disease. Something needed to be done to We’ve reached a point where HIV is no
reach these young people—and fast. longer killing people. HIV treatments now Over the next few years, we will expand the
allow people living with HIV to live long and MTV Staying Alive campaign to reach millions
Our response was the MTV Staying Alive healthy lives—these treatments are now more young people around the world with
campaign. With MTV’s pulling power we even being used to prevent HIV. life-saving HIV-prevention messaging. At the
were able to grab the world’s attention for same time, through the MTV Staying Alive
a fleeting moment and put a human face to Unfortunately, medicine alone cannot Foundation we will continue to support and
the young people affected by this disease. cure the social ills of stigma, ignorance, train young leaders at the grassroots level to
and inequality that have now become the fight HIV in their communities. There are over
We’ve come a long way since then. The real killers. Indeed, when it comes to HIV, a billion young people on this earth today
MTV Staying Alive campaign is now the Nelson Mandela said, “stigma is something and with our global reach it’s our responsibility
world’s largest youth-focussed HIV that kills people, sometimes far more than to empower and mobilise every single one
campaign. And through the MTV Staying the disease”. of them.
Alive Foundation, we’re having a massive

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OUR VISION
IMPACT REPORT 2014MTV STAYING ALIVE FO AND MISSION
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BE BE BE BE
PASSIONATE HOLISTIC PREVENTATIVE CREATIVE
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Vision Mission
Today, it’s impossible for many people to see an To stop the spread of Locally, we give the right tools
end to the epidemic. But we can. The MTV Staying HIV before it starts. to the right people in the right
Alive Foundation’s vision is an empowered, smart, places — the young people
and educated MTV generation equipped with the Globally, we produce with the influence, drive and
tools and knowledge to protect themselves and groundbreaking, award-winning determination to help protect
their peers from the HIV epidemic. With our help, content that delivers vital HIV their generation and beyond.
we believe they can become key players in the prevention messaging to a
fight against HIV and AIDS. young international audience. Our mission won’t stop
until this epidemic is over.

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HOW WE EDUCATE,
IMPACT REPORT 2014MTV STAYING ALIVE FO INSPIRE AND EMPOWER
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Grant giving Content production
We support youth-led organisations We’ve come a long way since 1998, when WATCH SHUGA
around the world that are fighting the we launched with a documentary about HIV AT SHUGA.TV
spread of HIV in their local communities in and how it impacted young people’s lives
the most innovative ways. By empowering across the globe. Today, we are the world’s
young people to communicate the life-saving largest mass-media HIV awareness and
message of HIV prevention to their peers, prevention campaign for young people.
we’re able to reach the people most
affected by this epidemic. Using the global appeal of the MTV brand,
we reach and educate hundreds of millions
Along with a small financial grant, we of young people around the world. We
offer a capacity-building programme to produce groundbreaking global media
each organisation to help them become content, ranging from documentaries to
sustainable. Over their four-year grant cycle, public service announcements, concerts,
the young leaders are invited to participate TV dramas and movies. In 2013, we built
in residential training workshops as well on the success of our TV drama MTV
as e-courses, and each organisation is Shuga, launching the third series, which
paired with a local mentor. is set in Lagos, Nigeria.