Modern Radio and Audio Production: Programming and Performance PDF
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Modern Radio and Audio Production Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Modern Radio and Audio Production Programming and Performance TENTH EDITION CARL HAUSMAN Rowan University FRITZ MESSERE State University of New York–Oswego PHILIP BENOIT Millersville University–Pennsylvania LEWIS O’DONNELL Late, Professor Emeritus, State University of New York at Oswego Australia (cid:129) Brazil (cid:129) Mexico (cid:129) Singapore (cid:129) United Kingdom (cid:129) United States Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. For valuable information on pricing, previous editions, changes to current editions, and alternate formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for materials in your areas of interest. Important Notice: Media content referenced within the product description or the product text may not be available in the eBook version. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. ModernRadioandAudioProduction: ª2016,2013,2010,2007CengageLearning ProgrammingandPerformance, WCN:02-200-208 TenthEdition CarlHausman,FritzMessere, ALLRIGHTSRESERVED.Nopartofthisworkcoveredbythe PhilipBenoit,LewisO’Donnell copyrighthereinmaybereproduced,transmitted,stored,orusedin anyformorbyanymeansgraphic,electronic,ormechanical, ProductDirector:MonicaEckman includingbutnotlimitedtophotocopying,recording,scanning, ProductManager:KelliStrieby digitizing,taping,webdistribution,informationnetworks,or ContentDeveloper:ErinBosco informationstorageandretrievalsystems,exceptaspermitted underSection107or108ofthe1976UnitedStatesCopyrightAct, AssociateContentDeveloper: withoutthepriorwrittenpermissionofthepublisher. 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About the Authors CarlHausmanisProfessorofJournalismatRowanUniversityinGlassboro,NewJersey.Heholds a PhDfrom theUnion Graduate School and didhis postdoctoral fellowship atNew York Univer- sity. He is the author of 20 books, including several texts on broadcasting and journalism. His worksalsoincludeinvestigativeandexplanatorybooks,articles,andcolumns,andhehasappeared on a variety of talk shows including the O’Reilly Factor, ABC’s World News Now with Anderson Cooper, CBS Radio’s Capitol Voices, and CNN’s Outlook. A former talk show host and anchor, Hausman has also done voice-over work for a variety of corporate and institutional clients. His academic specialty is media ethics, and he has written two books on the subject and testified before Congress on ethics issues. Hausman has served several terms as broadcast judging chair of the National Headliner Awards, one of the nation’s oldest and largest programs recognizing journalismexcellence. Frank (Fritz) Messere is founding dean of the School of Communication, Media and the Arts at the State University of New York at Oswego. A member of Oswego’s communication studies fac- ultysince1977,Messereisaformercoordinatorofitsbroadcastingandmasscommunicationpro- gram and two-time department chair. Messere received both his bachelor’s and master’s degrees from Oswego and did postgraduate work at Cornell University. He is the coauthor of five text- books on electronic media and communication, including Broadcasting, Cable, the Internet and Beyond. He is a nationally recognized expert on broadcast regulation and telecommunications. Messere hasservedasexternalassistanttoFCC Commissioner MimiWayforthDawson,assenior fellowoftheAnnenbergWashingtonProgram inCommunication Policy,andontheRuralPolicy ResearchInstitute’sNationalExpertsPanelonTelecommunications. Philip Benoit (MA, State University of New York, Oswego) is an adjunct professor of English at Pennsylvania’s Millersville University. He was the director of public affairs at Middlebury College in Vermont and associate vice president for communications at Franklin & Marshall College in Lancaster, Pennsylvania. Benoit has a broad background in radio, television, and public relations, andhewasthefirstdirectorofthebroadcastingacademicprogramatSUNYOswego.Hewasexecu- tive officer of the American Forces Network in Europe and American Advisor to the Vietnamese ArmedForcesRadioNetwork. v Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. vi ABOUT THE AUTHORS Lewis O’Donnell The late Lewis B. O’Donnell, who was Professor Emeritus of Communication Studies at SUNY Oswego, coauthored most previous editions of this book. O’Donnell, a former president of a radio station ownership group, worked in a variety of management and perform- ancepositionsinradioandtelevision.HewasawardedtheFrankStantonFellowshipbytheInter- nationalRadioandTelevisionSociety,andhereceivedtheNewYorkStateChancellor’sAwardfor ExcellenceinTeaching. Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Brief Contents 1 Production inModernRadio 1 Part1:Audio Fundamentals 25 2 SoundandMicrophones 26 3 The Console 54 4 Recording andPlaybackTechnology 79 5 Editing 97 Part2:Radio Fundamentals 115 6 Recorded Program Production 116 7 Live, On-AirProduction 143 8 Computer-Driven Technology 161 Part3:AuralCommunication 183 9 Achieving anEffect 184 10 Drama andDramatic ElementsinRadio Production 201 11 Writing fortheEar 210 Part4:Specialized Production 217 12 Commercial Production 218 13 NewsProduction 239 vii Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. viii BRIEF CONTENTS 14 Remote andSportsProduction 277 15 Advanced Production:Multichannel, Music,andSpecial Effects 295 Part5:The Business ofRadio:LegacyandNewMediaModels 321 16 Production, Programming, andthe ModernFormat 322 17 RadioandtheNew DigitalInfrastructure 344 18 MobileRadio andthe Battleforthe Dashboard 351 19 Entrepreneurial Radio 357 20 Ethics andtheModernCommunication Professional 364 APPENDIX 377 GLOSSARY 389 SUGGESTED READINGS 401 WEBLINKS 404 INDEX 407 Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
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