Mobile Taobao App PDF
Preview Mobile Taobao App
China Retail on Mobile 1 Meet @ Alibaba We enable millions of commercial and social interactions among our users, between consumers and merchants, and among businesses every day. Work @ Alibaba We empower our customers with the fundamental infrastructure for commerce and data technology, so that they can build businesses and create value that can be shared among our ecosystem participants. Live @ Alibaba We strive to expand our products and services to become central to the everyday lives of our customers. 1 3 Shop Explore 2 Share Service 4 3 Massive Usage - Mobile Taobao Mobile Taobao MAU(cid:11)(cid:20)(cid:12) Mobile Taobao DAU(cid:11)(cid:20)(cid:12) Listing (cid:11)(cid:20)(cid:12) bn + m m 41% 36% 33% 2014 2015 2016 (cid:11)(cid:21)(cid:12) (cid:39)(cid:36)(cid:56)(cid:18)(cid:48)(cid:36)(cid:56) (cid:1153)1) Refers to Mobile Taobao App, for the month ended May 31, 2016. (2) For the month ended 31 May. Deeply Engaged Users - Mobile Taobao Daily # of App Launch Daily # of Browsed per Active User(cid:11) (cid:20)(cid:12) Products per Viewer (cid:11)(cid:20)(cid:12) . . 20 million reviews daily shared by enthusiastic users (cid:11)(cid:20)(cid:12) (1) For the month ended April 30, 2016. User Demographics - Mobile Taobao (cid:11)(cid:20)(cid:12) 18 3% Yrs Old 75% of 18 24 31% Yrs users < 35 51% Old years old 25 29 26% Yrs Female 30 34Yrs 15% t Old 35 39 Yrs 9% 49% Old 40 49 Yrs 1% Old Male 50Yrs 4% Old (1) Cumulative since December 2013. User Location - Mobile Taobao (cid:11)(cid:20)(cid:12) 1st Tier Cities 2nd Tier Cities 3rd Tier Cities and Below PC Mobile (1) Cumulative since December 2013. 1. Shop Amazon Home Page Taobao Home Page (cid:6963)(cid:6963)(cid:34092)(cid:34092)(cid:6456)(cid:6456) (cid:6963)(cid:6963)(cid:34092)(cid:34092)(cid:6456)(cid:6456) Good Guide to quality life We Anticipate Multiple User Actions Amazon Product Page Taobao Product Page Share with friends Customer review commentaries Q&A Buy now Go to the storefront Add to shopping cart Bookmark the product
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