Mobile Beat - Issue 167 (2015-12)(LA Communications)(US)

33.4 MB·English

by  LA Communications

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MOBILE BEAT
LAS VEGAS

EVENTS its MAGAZINE ‘es:
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Bose® Fl Model 8l2 Flexible Array Loudspeaker
st td
STRAIGHT J REVERSEJ
Introducing the first portable loudspeaker that lets you easily control
the vertical coverage — so wherever you play, more music reaches more
people directly. The Bose Fl Mode! 812 Flexible Array Loudspeaker's
revolutionary flexible array lets you manually select from four
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Your audience won't believe their ears.
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Better sound through research
Cor Lees coe eee Ed
MOBILE BEAT: THE MOBILE ENTERTAINER’S MAGAZINE ISSUE 167 - DECEMBER 2015 - WWW.MOBILEBEAT.COM
TRACK ONE.......

\UICE=e=
MBLV20 Info
MILESTONES: MOBILE BEAT 25 » MBLV 20
+10
Covering MB
By Bob Lindquist
MBLV20 KEYNOTE..............
«0 12
Jon Taffer: DJs Drive the Experience
By Ryan Burger
MBLV20 HEADLINER............ 14
Redfoo: Party Rockin’ Royalty
By Ryan Burger
MBLV20 PRESENTERS 16
Failure to Communicate
By Jim Cerone
MBLV20 PRESENTERS 18
Get Ready to ROAR
By Mitch Taylor
THE WEEKDAY GAME
20
The Value of Music
By Rob Peters
MBLV20 PRESENTERG..............
oad

3 Keys to Being a Real Owner

By Jason Weldon
MBLV20 PRESENTERG............ +24
The 7 Obsessions of the Successful Mobile DJ
By Robert Lindquist
DJS SPIN ON PEAVEY.
.-26
DJ PonFetti
MBLV20 PRESENTERS 28
Push Them Over the Edge
By: Justin Miller
MBLV20 PRESENTERS 30
From Vine to Wine
By Matt Martindale
MBLV20 PRESENTERS 32
The Cornerstone ofa Great Business
By Tom Haibeck
MOBILE BEAT DEALERS 34
Gear Stores Across the Nation
MBLV20 PRESENTERS 36
Using Parkinson’s Law to Your Advantage
Cover: The Havana Room, one of the
By Jason Spencer
Bee een ey
ce ear Re aed MBLV20 PRESENTERS 38
Handling Enquiries By Telephone
By John Beck and Derek Pengelly
oO)
tt) TTR) teh) ea)
/
PROFESSIONAL LIGHTING YOU CAN TRUST!
professional lighting
VISIT US AT NAMM & FOR OUR FIRST TIME AT #MBLV20

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Striving on complete customer satisfaction, Omez continues to work towards its goal of becoming
a ‘household’ name brand, keeping its customers’ in mind when introducing industry first policies
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MBLV20 PRESENTERS.

What's the Plan? he excitement really is starting to build... The
big party planned for MBLV20—the 20th Mobile
By Rob Peters
Beat Las Vegas event, combined with 25 years of
MBLV20 PRESENTERS ween 2
Mobile Beat Magazine—is shaping up to be all we
All You Need Is Sparkle: The Sparkle Factor
here at Mobile Beat envisioned—and even more.

Ryan Burger
In this special issue, we've packed in a hefty portion of
BML EM I ccd 0 silecsccalasersisasevescotsccesssusitieeNeeWaesossciessv
“appetizers” to get you ready for the celebratory “feast” that

Making the Arcade Mobile: RentArcadeParty.com will take place March 14-17, 2016 at the sparkling Tropicana
Las Vegas. The articles by MBLV20 presenters represent only
Ryan Burger

a portion of the sessions that will be on tap at the south end
PHOTO BOOTHS IN FOCUG................... eee eras eeremee etree oa of the Strip, come spring.

Stepping into the Photo Booth Aren Speaking of the tap, this issue features a quick but

By Ryan Burger revealing segment of an interview MB Publisher Ryan Burger
conducted with our keynote presenter, the inimitable Jon
SCOOPS 2.00... eseseeseereeeeteeees : seeteeeeeeeteees ee 50 Taffer of Bar Rescue fame. Taffer shares a different side than

¢ Bose F1 Flexible Array System - 50 watchers of the hit TV show are familiar with—no less intense,
but here he speaks strongly and positively about how he sees
By Michael Buonaccorso, Jr.
DJs fitting into the entertainment and hospitality picture.

¢ Denon MC4000 Controller - 52
Ryan also chatted with our headlining entertainer, the
By Mark Evans king of Party Rockin’, none other than Redfoo—one half of

¢ D.A.S. Vantec 15A Powered Speakers - 54 LMFAO and who continues spreading the Party Rockin’ vibe
By Ryan Burger as asolo act. Again, those not already in the know (I'll admit
my own ignorance here) might be surprised to hear about

¢ GaffGun - 54 just how immersed in the DJ world Redfoo has been, and

By Marc Andrews how it has shaped his hit-making.

Along with the focus on the upcoming main event
IN THE KNOW HOW ............ eee arenas eee Piatkeks ipoeeeeeeseeeat oe ; : ‘
in Vegas, we've also squeezed in some of our usual gear/
In the “Know-How” tech-oriented material. (I, for one, can’t imagine an MB issue

By Cory Leonardo ever going out without at least a few articles to satisfy us
gearheads.) However, one not-so-usual piece to note is Mike
PE AUG cccccnccepaeec ieene acds seeacyudcea eesr ecc deeadnaapseylessss ces 58 Buonaccorso Jr's review of the latest offering from Bose:

Top 10 Things to Do in Las Vegas... their F1 Series. First reported on back in the July issue, we

By Rob Savickis finally got our hands on a set of these innovative new units,
and it’s clear that Bose has once again come at solving DJ
BRIEEIANT, DEDUCTIONS ......c-+..<0-2-ceser ee ee
sound problems from a totally different direction than other

Two-Way Sales Tax Compliance speaker manufacturers.

By Mark E. Battersby Also of note in the tech area is Cory Leonardo’s new
column, where he will share practical ideas that you might
INDEX OF ADVERTISERS..... pcsemeeeeerenc a
be able to use immediately, to improve your gear wrangling.

ENTRELEADERSHIP sseticteent 66
Look for more MBLV speakers in January...and DO NOT
miss the milestone event in March!
Live intentionally...and Win

By Dave Ramsey ~ Dan Walsh, Editor-in-Chi ef

SI HOW TO REACH MOBILE BEAT: Ground shipments to: 212 SE Main St « Grimes IA 50111
a Tel / Fax: [phone] Periodical postage paid at Grimes, IA and addi:
E-mail: [email protected] tional mailing locations.
bh gh adnan al Subscription rates: US and possessions: $25 for 1
; . - For subscriptions, address changes or back year, $45 for 2 years and $65 for 3 years » Canada:
issues go to: www.mobilebeat.com $35 for 1 year, $65 for 2 years and $95 for 3 years
,
. i or contact Mobile Beat by mail at + Alloth: tries: $60 per year + Subscripti
Puae blisher rGeeaa r Eei ditor Edittioe rial Assistant/ 212 SE Main jain SSt t-+ G Grimes iA 50111 outsiPda e Sthe Ue.S. must bea t paid in U.S. currency. |
an Burger jake Feldman riter .
a bil = t nek a Back issues (if available): Postmaster ~ Send address changes to: Mobile
jobile Bea Circulation Manager ebecca Burger $5 (in Canada: $6, US funds) Beat + 212 SE Main St- Grimes1A 50111
Editor-in-Chief Kitty Harr Events Group Director Shipping address: Mobile Beat - 212 SE Main St-
Copyright © 2015 by BC Productions, Inc.
Michael Buonaccorso “timesA 50111
Dan Walsh
All rights reserved. Reproduction of copy, photog:
Mobile Beat (ISSN# 1058-0212) is published by: raphy, or artwork is prohibited without permission

Se BC Productions, Inc. ofthe publisher. All advertising material subjectto
CALL 515-986-3344 x300 OR EMAIL [email protected] 212 SE Main St + Grimes, 1A 50111 Lint satin

January, March, May, July, Sept, Nov, Dec (7 issuepser year)

Ltt M1 a a) ;
Te ea TO
ea. Le

m8) a a DJ JASON
_ VIC = REDFOO JANI
| FREE ADMISSION TO ALL MBLV20 PASS HOLDERS
AM GET YOUR PASSES TODAY!
ee Te LBA

TA a2 SS 7 ke
MBLV20 HIGHLIGHTS
Sunday
+ Welcome to Las Vegas
Monday
+ First Timers Session
+ Motivation, Management, and Leadership Secret Sauce - Matt
Radicelli
+ Yes You Can — Joe Bunn
+ 5 Things You Can Do to Improve Your DJ Business Starting Tomorrow! -
EVENTS ‘tx MAGAZINE Rob Peters
+ Answer, Handle and Prevent Objections - John Beck
+ Be the Owner, Not the QB - Jason Weldon
Mobile Beat Las Vegas
+ Electro-Voice Workshop
MBLV20
+ Game Show Extravaganza
March 14-17, 2016 + Peavey DJ Takeover
Tropicana Las Vegas
Tuesday
+ Unpopular Marketing Strategies That Put Money In The Bank —
Justin Miller
GET YOUR PASS TODAY!
+ From Vine to Wine: 9 Secrets to Growing an Award Winning Business —
www.mobilebeatlasvegas.com
Matt Martindale
+ All You Need Is Sparkle - Sparkle Factor
$229
+ 44+1=$$$$$ How To Roar In 2016 & Beyond! - Mitch Taylor
+ Party Rockin With Redfoo: The Seminar
through Dec 31st, 2015
+ Chauvet DJ Workshop
Save $70
+ Demo Rooms Open
+ QSC Workshop
$249
+ Trivia Punch Workshop
+ Exhibit Floor Open
through Feb 29th 2016
+ Tuesday Night Event
Save $50
Wednesday
+ Bubble Parties Workshop
$299
+ DJTrivia Workshop
through Mar 14-17, 2016 + This Changes Everything - Bill Hermann
+ The Seven Obsessions Of The Successful Mobile DJ - Robert
Full Price
Lindquist
+ 50 Ways to Build Your Business —- Tom Haibeck
+ KEYNOTE: Jon Taffer on Marketing the DJ Experience
+ Singo Workshop
+ Exhibit Floor Open
+ Successful Networking Techniques presented by Bridal
Association of America
Thursday
+ Talent Or Skill... - Randy Bartlett
+ Profit First - How Healthy Is Your Event Business? — Jason Spencer

+ If You Teach Them, They Will Book— David Louis
+ To Follow Up...Or Not - Jorge Lopez
+ Behind the Scenes with the Perfect Host — Jim Cerone
+ High Standards, Big Results - Todd Mitchem

The following information is taken from US Postal Form 3526, filed October 1, 2015 at Grimes, IA. Circulation information for the Sept20e15 missube oef Mrobi le Beat ine is as follows:
Mobile Be ine (ISSN 12) is published seven times per year by BC Productions, -

s i Net Press run: 8,473. Total p
Inc. e Office of Publication address is 222 SE Main Street, Grimes ,IA 50111. The Publisher is BC won i” .
distributed: 277. Total circu 4 ge circulation per iss

tions, 12S E Main Street, Grimes, IA 50111 - Ryan Burger, 807 N. Park St. s, IA . , ‘ .

ins (UUSS)) $25. $25.00 per year. Oct 11,20 as follows: 5,966. Aver ss run: 7,122. Aver
x 5,966.A stribution: 1,069. Av

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MILESTONES: MOBILE BEAT 25 = MBLV 20
through security at the airport.
Covering
Now, In my mind, | envisioned the mixer posed organi-
cally in the sand, being eyed-by a curious seagull or two
while being gently caressed by a shimmering salt water
WL
spray—like it had mysteriously and unexplainably washed
ashore. How cool. In my planning, however, | had over-
looked one small detail: This is the Atlantic Ocean—not
some local lake. Oceans can be rather uncooperative and
when annoyed will not hesitate to steal your DJ mixer and
put up quite a fuss when you try to get it back.
By Bob Lindquist
On the beach, | set up the camera and positioned the
mixer so that the last vestige of a once great wave would
just lightly ripple over it. Unfortunately, by the time | got
everything framed and in focus, a larger, more robust wave
would roll in out of nowhere and drag the mixer out thirty
or the past 25 years, every issue of Mobile Beat
or forty feet into the chilly water. Each time, I'd wade out, hunt it
has had a theme that sort of ties together the
down, dig it off the bottom and then set it up for another try. This
much of the editorial content. Coming up with a
potentially discouraging situation continued for some time, yet
theme, and enough editorial content to support it, with dogged determination | pressed on stubbornly. Having now
ruined a perfectly good DJ mixer, | knew | had better at least get
can be a real challenge. Other times, it just falls in
the shot | came for. As for the seagulls, there were plenty flying
to place. A prime example of an issue that basically
around but they found greater joy in heckling my efforts than
“wrote itself’ was Mobile Beat #21 (August/
helping me get the perfect shot.
September 1994), aka “The Beach Music” issue.
Soon, a small but curious crowd began gathering around
me, equipped with questions and various suggestions, which |
The concept for this issue sprouted from one of my annual
choose to ignore (#1 question: “WTF are you doing?”). When the
trips to Myrtle Beach, SC, where | had become fascinated by the
crowd realized that | wasn’t blowing
popularity ofa musical phenomenon known as “Shagging.”
To this day North Myrtle Beach, OWT clabeded up anything, they became bored and
THE BEST NEW PRO PINAR went about their business of looking
SC remains the Shag Capital of
aa

for shells and shiny rocks. Finally, the
the Universe. You'll find every-
lapping waves quieted to a point
thing you need to know about the
where | could get some good shots.
music, the dance, and the history
In the end, what | had hoped would
of Shagging at shagdance.com.

be a twenty to thirty minute photo
Central to the Shag culture
shoot ended up taking most of the
is the ABSCDJ (The Association
morning—and | never was able to
of Beach & Shag Club DJs). To be
find a photogenic seagull willing to
a credible Shag DJ requires an
just standing in the background.
extensive knowledge of the music.
Hopeful that there was at least
A Shag DJ's playlist will be a mix
one good shot on the five rolls of
of genres and include numerous
spent film, | packed up the camera
songs and artists that are foreign
and tripod and headed for the hot
to most wedding/party DJs (Check
tub. On the way, | gave Buonaccorso’s
out the Top 50 lists at abscdj.com).
old Gemini mixer a proper burial by
So, | booked a flight down to North
placing it atop a collection of beer
Myrtle Beach for the SOS (Society
cans near one of the more popular
Of Stranders) Spring Migration to
Shag lounges. | like to think that
get some first hand information and

(after they cleaned out all the salt,
photos for the forthcoming “Beach

sand and seaweed) some wannabe
Music” issue. With the help of the

DJ used that mixer to launch a suc-
ABSCD|J w,as able to visit the partici-

cessful DJ career.
pating clubs and speak with several

of the top Shag DJs. Back at the office, | began
going through the stack of
But what to do for the cover?
photos taken days earlier at the
Obviously, we could have just gone

beach. At first, it was rather disappointing,
with a shot of some people dancing,
but just as | was about conclude that the whole thing had been
or maybe a DJ in a booth. Snoozers.We needed something a
a photographic failure, one of the images popped out as being
bit more interesting and unexpected. Something that married
close enough to my vision to fit the bill. The one thing lacking
being a DJ with life at the beach—and what's more recogniz-
(aside from a sea gull) was color. A black mixer against a back-
able to a DJ than a DJ mixer? As luck would have it, Mobile Beat
ground of sand was pretty dull, so to bring it life, we added some
co-publisher Mike Buonaccorso had an old (but still quite func-
typical beach colors for the logo, which went on to be the logo
tional) Gemini mixer in his arsenal that he was willing to part with
we used on our first generation Mobile Beat t-shirts. MB
permanently. As this was pre-9/11, | had no problem getting it
MOBILE BEAT © DECEMBER 2015