Mobile Beat - Issue 139 (2011-12)(LA Communications)(US)

39.6 MB·English

by  LA Communications

SOUND . LIGHTING . VIDEO . MUSIC . PERFORMING
B e a t
M o b i l e
THE MOBILE ENTERTAINER’S MAGAZINE
ISSUE 139 DECEMBER 2011 WWW.MOBILEBEAT.COM

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FEB 6-9 LAS VEGAS

THE MOBILE BEAT Zi ia J Pr DJ SHOW & CONFERENCE

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AMERICAN AuDIO
PERFORMANCE TO THE NEXT LEVEL,
POWER TO THE NEXT DEGREE
The Controller that gave you everything, now gives you even more

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ONEY $499. $9
DJ
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The American Audio VMS4.1 is a 4-Channel Midi Controller
that comes bundled with Virtual DJ LE software. The
VMS4.1 features four MIDILOG™ Channels (compatible with
any “MIDI Software”* or Analog Inputs - such as CD Players,
Turntables, etc.), two microphone inputs, Balanced XLR
outputs, a 4 In/4 Out Sound Card built-in, and comes with
American Audio’s exclusive “DSP D-Core” Audio Engine
inside.
The VMS4.1 is designed for performance minded DJs looking for a solid, all-in-one Midi Controller to play MP3 tracks
from their laptop, plus have the option to add CD Players and turntables to the mix.
Main Features:
+ 4x Midilog™ Channels (Compatible with any “Midi Learn” Software or Analog Inputs - such as CD Players, Turntables, etc.)

+ DSP D-Core Inside: Studio Quality Audio Engine + Pro Stage Microphone Circuitry
+ 2x Mics with Gain, Treble, Mid & Bass Control Also Available:
+ Crossfader Curve Adjustment
+ Balanced XLR Outputs
+ Assignable Touch Strips
+ Built-in Mouse Pad
+ Built-in 4 In/4 Out Soundcard
+ Bundled with Virtual DJ LE Software
VMs BAG VMS FLIP CASE

www.americanaudio.us
Get Product Details & User Manuals, Join the ADJ
Forums & ADJ Advantage Program & Stay up-to-date
with ADJ by signing up for the monthly E-News!
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AMERICAN AuDIO
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AADI\/1£ THE MoBILE BEAT DJ SHOW
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Sha ,
AWA
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| Dan Walsh
|
| John nberg
_Ameldo Offerman
Arnoldo Offerman
the Season.. | Rob Johnson
|
| FEATURED PRODUCTS from the Vegas Show —_|
|
|

PRODJFILES
EYE CANDY
EYE CANDY ing Ai | Marc Andrews
| Controllers: Numark NS/ Ge6min i CNTRL7 | Brad Dunsbergen
|E -BEAT | The Power of Choice: Request Your Song.com Ryan Burger
62 | PSWCDT | The Standards Jay Maxwell
64 DJ COACH | Turn Your Weakness into Strength | Paul Kida, The DJ Coach
66 CROWDPLEASER Paying the Entertainer Mike Ficher
al PO) aad, aL en
RESPECT
EARNED. NEVER GIVEN.
sett
K Series KLA Series KW Series
The K Family didn’t become the *1-selling line of loudspeakers* in the
U.S. just by showing up to the party. Like you, we're where we are
today as a result of hard work, continuous improvement, and a deep
understanding that every performance matters. When you do things
right, people notice and you earn their business. No shortcuts. It
sounds so simple, doesn’t it?
So to you, and all those who put in the effort, the time, and the
dedication it takes to achieve real and lasting success, you have
our admiration and our support. We'll see you at the gig.
Visit us at Mobile Beat Las Vegas, February 6-9, Demo Room 114
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COUNTTeS. Mr Sale
Mobile Beat
A Really Big Show...
eo 2 ec a
K, I'm going way out ona limb here. I'm going
to compare our very own DJ show to amuch
better known and historically influential Ryan Burger ° ProDJ Publishing
entertainment institution: The Ed Sullivan Show.
Dan Walsh
I'm not talking about the actual entertainment offered, al-
though we have a fine assortment of MB Top 200 artists coming
Teo ale ala)
to Vegas next February to pay tribute to the DJs who helped
launch their careers and who keep reintroducing many of them
Kitty Harr
to new generations of party-goers. Turn to page 22 to hear di-
rectly from Shock G of Digital Underground (“The Humpty
Rebecca Burger
Dance”), DJ Casper of slide fame, Young MC (“Busta Move”) and
some other great performers who will grace the Riviera stage.
And we're also celebrating the music of the 1960s—most of Adam Rothberg
which Sullivan helped reach a wider audience—at our wel-
come party.
Michael Buonaccorso
No, I'm making the comparison at the level of what we do,
year after year, as we bring the best and the brightest to an

Lee TSUNLS sy
audience of DJs hungry for success ... the best education, in
the form of seminars, workshops and direct idea sharing be-
tween entertainment comrades (turn to page 34 for articles
by our presenters) ... the brightest new gear from industry
icons and innovative new companies alike (a list of exhibitors
populating our largest show floor ever at the Riviera on page
21)... and the most positve, energetic party vibe you'll find

at any trade show, let a lone a DJ-specific one . . . all or

trated by our very own “Ed Sullivan,’ none other than long-
HOW TO REACH MOBILE BEAT:
show producer, MB co-founder, and newly published author,
Tel: [phone] + Fax: [phone]
Mike Buonaccorso. Just as the real Ed brought the talent into
SU eS CRO lute reel)
America’s living rooms, week after week, for more than 20 years,
MSOs
Mike has led the Mobile Beat show crew for over a decade and
ee en REC Cee od en RO eer)
a half in bringing the DJ industry's leading trade show to you. mean eed ales e a an eke Loe PMO UM kPa)
The Mobile Beat Las Vegas trade show and conference is
Back issues of Mobile Beat (if available)
your #1 opportunity—the best and the first each year—to $5 (in Canada: $6, US funds)
to get a taste of the new DJ gear for the year (announced for
ST ees
PN Mt RL Be ecm UL
the first time at MBLV or after the recent NAMM trade show),
learn from the best in the industry, and get together with like- Meee Ss aero n
minded entertainers to network and party, all in the fabulous ProDJ Publishing (BC Productions, Inc.)
Om se 7x. MN ao ey)
Entertainment Capital of the World—Las Vegas.
SPC Na Roe EVA SL ca
Coming immediately after the big music industry and con-
Ne ares Cat RU}
sumer electronics shows, Mobile Beat Las Vegas has become a Ground shipments to: 807 N. Park + Grimes, 1A 50111
Periodical postage paid at Grimes, IA and additional mailing locations.
prime event for manufacturers to debut their new products for
DJs at the first end-user show of the year. Sear uCICes
USO eee enya OP SIRO RS
Whether you are a solo entertainer or a multi-system op-
er CREE Roe PCR Een CS
erator, MBLV16 will provide you with the knowledge and the
ete a re
products you need to build your business and achieve higher Subscriptions outside the U.S. must be paid in U.S. currency.
levels of success.
POE CS UC ie oa
At MBLV16, we present to you the best the industry has Mobile Beat « P.O. Box 42365 + Urbandale, IA 50323,
to offer, to help you make your own business into “a really big
Cea CPU Maar a aT
show.’ Don't miss it! ee Recor tne kel ace ce
Cena en CRs Summers
EOE es ortega
~ Dan Walsh, Editor-In-Chief
Register NOW at www.mobilebeat.com
TO ADVERTISE IN PRINT OR ONLINE, OR TO EXHIBIT ATA
MOBILE BEAT DJ SHOW, CALL MOBILE BEAT SALES AT
OR EMAIL
6 0)| sada ad
REVOLUTIONIZE
YOUR RIG

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I CONTACT YOUR CHAUVET. DEALER FOR DETAILS £4 "jc_}
Value-Innovation. Performance LDI Booth 175 ChauvetDJ.com
Delight Your Clients!
WILL THEY PAY MORE FOR FLAWLESS SERVICE?
BY JOHN STIERNBERG «
HOW TO PLAN TO DELIGHT
+ Provide a small gift to the producer, planner,
bride and groom, or event host on the day
You are likely adding some of the special
of the show. How about chocolate that is
touches already. In 2012, it will take more
molded in the shape of your company logo?
to compete effectively (read as “satisfy cli-
+ Send two people to the event: 1) the DJ and
ents”) than ever before. Here are three sug-
2) the road manager or sound and lights
gestions for how to plan to delight:
technician. Position the DJ as the entertain-
Action Tip 1: Review your sales and
atisfied clients can
er, not the roadie or business person.
client relations process. This starts with the
become solid references,
+ Greet guests off-mic (if the situation allows) initial contact and carries through the con-
but delighted clients are
and ask for song requests. Work the room
tract administration, the gig itself, and the
evangelists for you and your before the show.
post-event follow up. Make a checklist of all
mobile entertainment business. the elements of the client experience.
+ Senda written thank-you note.
Action Tip 2: Rate your past perfor-
If the best thing that a client can say about + Follow up with a phone call to ask if the cli-
mance. Did you delight or just satisfy? What
ent would be willing to be a reference.
you is, “They did OK and | have no com-
could you have done better? Get input
plaints,’ then you have not truly delighted
DELIGHTED CLIENTS ARE WORTH from key clients, including a range of good
them—and you've likely left money on the
MORE and bad gigs. Most people will respond
table. Do you truly delight your clients?
courteously if you ask.
What's the difference anyway? How does Why bother with the extras? There are two
Action Tip 3: \dentify opportunities to
it have an impact on revenue? This article primary reasons to strive for delight vs.
add value. Unless you are already the top
addresses these issues and recommends mere satisfaction. First, it’s easier on every-
paid act in your market, there are likely to
three action tips for success. one (you and your staff included) so the
be many little things that you can do dif-
show goes better. Second, you make more
ferently and better. Remember that cli-
SATISFIED VS. DELIGHTED CLIENTS
money. Delighted customers will pay more
ents seldom remember what happened
and will become part of your sales team.
Your competitors probably brag about
on the night of the show (for a variety of
They can't wait to brag to their friends, fam-
their satisfied clients. It’s relatively easy to
reasons...). They do remember what hap-
ily, and colleagues about how smart they
show up on time for the gig, make sure the
pened before and after. That's where your
are to have hired you!
audience has a good
biggest opportunities are.
Delighted customers...
Here's how this
time, and act profes-
As you complete the three steps
translates into money.
sionally during the can’t wait to brag to
above, involve your team as well as past
Let's say that the go-
course of the event.
clients. Their insights and creative ideas are
their
ee ing rate for a show is
That's all basic stuff
valuable.
$1,000 (just an exam-
that the client is pay- and colle jues about

ple—your rates may HERE’S THE POINT...
ing for and should ex-
how smar t they are to
vary). Can you charge
pect. Any less and they
Satisfied clients may serve as references
have hired you! $1,250 if you do extra
would not be satisfied.
and may even hire you back. It's the de-
things? Not always.
(Duh!)
lighted clients that you can bank on in the
Some clients need to stick to their bud-
Delighting clients occurs before, dur-
future. Be sure to implement the Action
get and make the decision of who to hire
ing, and after the gig. The experience of
Tips in sequence: 1) review your process, 2)
based on price. Others want and will pay
working with you and your firm exceeds the
rate your performance, and 3) identify new
for a better mobile entertainment experi-
minimum and is noticeable to the client as a
opportunities to add value.

ence. Assuming that they have the funds,
series of pleasant surprises. Following are ex-
Next issue we'll go deeper into equip-
there are many clients who will step up to
amples of exceptional service that delights:
ping your clients to drive business to you.
the higher price based on a combination
+ In-person meeting to step through the In the meantime, best wishes for success in
of your reputation, your sales approach,
contract details—a signing ceremony. This mobile entertainment in 2012!
and their special needs. Over time, your
can be done by phone too.
average fee per gig
+ Specify the contact person for last-minute goes up because
John Stiernberg is founder of Stiernberg Consulting (www.
changes to production details and encour- delighted clients
stiernberg.com). His book Succeeding In Music: Business
age the client to make special requests.
send you referrals Chops for Performers and Songwriters is published by Hal
and hire you again
+ Re-confirm the date a few days in advance. Leonard Books. Contact John via e-mail at john@stiernberg.
at your prevailing com. You can find John on Linkedin, Plaxo, and Facebook
This is a big confidence-builder for the event
and follow him on Twitter.
planner. rate.
MOBILE BEAT © DECEMBER 2011
© ODYSSEY
INNOVATIVE DESIGNS
In the 1990's, Odyssey introduced the first ever bag specifically designed for the DJ community.
More than a decade later, the company that pioneered a new lifestyle for the mobile artist continues
to lead the industry with innovation, and now proudly presents the
Designed for today’s highly advanced digital DJ, PRODUCER, and REMIXER, the
combines real-world fit and function with creative applications, addressing the demands
and needs of the dynamic mobile artist.

BRL ,
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Odyssey Innovative Designs + 809 W. Santa Anita St. San Gabriel, Ca 91776 Tel: 626. 588.2528 » www.odysseygear.
Save per lungs when you speak. Your breath
Tie ne ooFf tthhee tanh tthhiinnggss
control will be better, and your voice
about doing school will sound a lot “smoother” and less
nasal.
dances, high energy
Your
weddings, or any event where + Drink plenty of water (again) AND avoid
soda Yes, | can’t say this enough: Your
you are on the mic a lot, is saving
vocal chords vibrate very quickly and
your voice. This can be especially
need proper lubrication. Only water
Voice
difficult if you have ahomecoming
can provide this. | repeat, only water.
and then a wedding back to back.
+ Learn to “project” your voice, rather

than yell or shout. This one is tough, es-
This really applies more to events
pecially at school dances.
where you're on the mic shouting and hyp-
VOCAL SURVIVAL SKILLS
ing the crowd up, such as school events,
+ Don't strain your neck; keep it relaxed.
FOR YOUTH EVENT PROS
but the following advice should be taken
It'll keep the chords from stretching or

by every vocal entertainer out there.
straining themselves.
BY ARNOLDO OFFERMAN 1am not a doctor, | just play one on
AFTER THE PERFORMANCE
TV, but | have done the research and speak
from personal experience. Here are some
+ Spare your voice. (Don’t talk too much!)
tips to help save your voice and get a bet-
ter performance from it!
+ Do those warmup hums to “cool down”
your voice.
BEFORE THE SHOW
+ Drink plenty of water. (There, | said it
+ Save your voice, talk only when neces- again.)
sary and DON'T shout!
For a recent homecoming, | was sick
+ Warm up! Go on YouTube and look
and my voice was hurting to begin with.
up some vocal warmups. It may feel
Normally one would rest one’s voice as
silly going around as you set up saying
much as possible—that didn’t happen. The
“mememememmeme” “doododododo”
consequence? | had almost no voice the
“hmmm hmmm hmmm’ and so forth,
next day. The problem was that | had a brid-
but the performance boost is well
al show to MC! While | still sounded some-
worth it!
what like Fran Drescher on the mic, | was
+ Drink plenty of water!
still able to communicate and do my job.
In case of voice emergency, do the
+ | won't preach about the obvious, but
following:
quit smoking. If you smoke, you clearly
have NO idea (or are in major denial) of + Drink a half-teaspoon of honey with a
the damage you are doing to your vocal
quarter teaspoon of lemon. Do this ev-
chords.
ery 5-10 minutes for about 30 minutes.
+ Did you know that clearing your throat
+ DRINK PLENTY OF WATER
is actually bad? It “slams” your chords
+ Repeat those hum exercises and
together, so avoid that.
breathe deeply while doing so.
+ Hum (gently) a lot, as this keeps your
+ Say a prayer; after all, you're trying to
voice warmed up.
defy the laws of physics.
DURING THE PERFORMANCE
| cannot stress how important it is to
+ DRINK PLENTY OF WATER. You should drink plenty of water and breathe properly.
take a sip after every announcement. With everything you say, you should exhale
plenty of air without any strain. If you feel
+ Learn to breathe properly. When you
comfortable, your voice will be, too.
speak without enough air, it’s called
After all, you can’t be an MC when
“glottal fry” (makes that creaky voice)
you're mute.
and it's BAD

for your vocal
Arnoldo Offerman specializes in youth events, and is the
chords.
driving force behind 4 Schools Only, a new division ofA Premier
+ Learn to breathe
Entertainment, in Central Florida (Tampa, Orlando). In the last year,
from your stom- the company has more than doubled its number of clients and
ach (diaphragm) their average fee. Find out more at www.4schoolsonly.com, www.
apremierentertainment.com and www.arnoldooffermann.com.
and not your up-

BEAT © DECEMBER 2011