Mobile and Social Media Journalism; A Practical Guide PDF
Preview Mobile and Social Media Journalism; A Practical Guide
2 3 Mobile and Social Media Journalism 4 5 Mobile and Social Media Journalism A Practical Guide Anthony Adornato Ithaca College 6 FOR INFORMATION: CQ Press An Imprint of SAGE Publications, Inc. 2455 Teller Road Thousand Oaks, California 91320 E-mail: [email protected] SAGE Publications Ltd. 1 Oliver’s Yard 55 City Road London EC1Y 1SP United Kingdom SAGE Publications India Pvt. Ltd. B 1/I 1 Mohan Cooperative Industrial Area Mathura Road, New Delhi 110 044 India SAGE Publications Asia-Pacific Pte. Ltd. 3 Church Street #10-04 Samsung Hub Singapore 049483 Copyright © 2018 by CQ Press, an imprint of SAGE Publications, Inc. CQ Press is a registered trademark of Congressional Quarterly, Inc. All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher. Printed in the United States of America Library of Congress Cataloging-in-Publication Data Names: Adornato, Anthony author. Title: Mobile and social media journalism : a practical guide / Anthony Adornato, Ithaca College. Description: Thousand Oaks, California : CQ Press/SAGE, [2017] | Includes bibliographical references and index. Identifiers: LCCN 2017004407 | ISBN 9781506357140 (pbk. : alk. paper) Subjects: LCSH: Online journalism—Study and teaching (Higher)—United States. | Journalism—Study and teaching (Higher)—United States. | Social media—United States. | Mobile communication systems—United States. Classification: LCC PN4784.O62 A36 2017 | DDC 071/.3—dc23 LC record available at https://lccn.loc.gov/2017004407 This book is printed on acid-free paper. Acquisitions Editor: Terri Accomazzo Editorial Assistant: Erik Helton eLearning Editor: Jennifer Jovin Production Editor: Kelly DeRosa 7 Copy Editor: Cate Huisman Typesetter: C&M Digitals (P) Ltd. Proofreader: Lawrence W. Baker Indexer: Molly Hall Cover Designer: Gail Buschman Marketing Manager: Jillian Oelsen 8 Brief Contents 1. Preface 2. Acknowledgments 3. Chapter 1 Forces at the Gate: An Active Audience 4. Chapter 2 Managing Change: The Mobile-First Newsroom 5. Chapter 3 Your Social Media Brand: Who Do You Want to Be? 6. Chapter 4 Mastering Social Media and Mobile Apps for Reporting 7. Chapter 5 From the Field: The Mobile Journalist 8. Chapter 6 From the Field: Social Media Engagement and Audience Analytics 9. Chapter 7 Social Media Ethics and Policies 10. Chapter 8 Mobile and Social Media in Your Career 11. Notes 12. Index 13. About the Author 9 Detailed Contents Preface Acknowledgments Chapter 1 Forces at the Gate: An Active Audience Technology and Journalism Before Social Media: One-Way Communication After Social Media: Journalism as a Conversation Changing Role of the Audience Who Are the Gatekeepers Now? Content Producers: The Power of an Active Audience News Consumption: Mobile and Social Impact on Journalists Newsgathering Distribution of News Audience Engagement Checklist Beyond the Book Class Hashtag Stay Informed Discussion Chapter 2 Managing Change: The Mobile-First Newsroom Mobile-First Mindset Adapting to a Mobile Audience: Evolving Business Models Newspaper Television Radio Digital-only Newsroom Mobile and Social Media Editorial Strategies Keep Them Coming Back for More The Power of Social Media Providers Different Platforms, Different Approaches Checklist Mobile and Social Media Strategy Analysis Discussion Chapter 3 Your Social Media Brand: Who Do You Want To Be? Social Media Branding and Journalism Digital Skeletons: Social Media Audit Search Analyze and Act Assume Everything Is Public Building a Social Media Brand Separate Personal and Professional Accounts? The Online Spaces You Should be in Creating Standout Social Media Profiles Consistency Think before You Post Become the Go-to Journalist Checklist Social Media Audit Build Your Presence 10
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