Missouri Travel Barometer December 2021 Report

3 MB·English

by  Missouri Department of Economic Development, Division of Tourism

MISSOURI DIVISION
OF TOURISM
December Missouri Travel Barometer
(Data available as of 1/26/2022)
Missouri Travel Barometer
The Missouri Division of
Tourism research team analyzes
a range of tourism research
metrics in order to provide the
Missouri travel industry and the
MDT staff with a monthly
Missouri Travel Barometer.
The barometer shows key travel
indicators that illustrate various
measurements affecting
Missouri’s tourism industry and
are indicators of its health.
Missouri Travel Barometer
The effect of Covid-19 first hit the week ending 2/29/2020
STR Monthly Lodging Trends
Percentage of Change from Prior Year
300
254.7
250
200
156.1
150
93.7
100
72.3
49.9
50
33.3
29.2
38.5 29.2
0 -17.0
-35.9
-38.3
-50 -66.2
-48.8
-78.4
-100
Occupancy % of Change ADR % of Change RevPAR % of Change
Source: STR, LLC
Republication or other re-use of this data without the express written permission of STR is strictly prohibited.
Missouri Travel Barometer
STR Lodging Trends – Week Ended January 1, 2022
STATEWIDE
OCCUPANCY ADR RevPAR
DEMAND
was up (Average Daily Room Rate) (Revenue per Available Room)
INCREASED INCREASED
% INCREASED
25.4
27.9% 23.1% 54.4%
as compared to
the same week in
2020
Source: STR, LLC
Republication or other re-use of this data without the express written permission of STR is strictly prohibited.
Missouri Travel Barometer
AirDNA Short-Term Rental Trends for Entire Place Rentals
November 2021 Compared to 2020
STATEWIDE
STATEWIDE
RevPAR
OCCUPANCY
DEMAND SUPPLY
(Revenue per Available Room)
was up
INCREASED INCREASED INCREASED
13.9 %
%
60.0% 40.5% 16.9
as compared to
the time period in
2020
AirDNA listings include short-term rental properties listed by Airbnb and HomeAway. Hotel Comparable Rooms are studio and one bedroom entire place rentals, which AirDNA believes are most likely to
compete directly with hotels.
Missouri Travel Barometer
AirDNA Short-Term Rental Trends for Hotel Comparable Rentals
November 2021 Compared to 2020
STATEWIDE
OCCUPANCY STATEWIDE RevPAR
DEMAND SUPPLY
(Revenue per Available Room)
was up
INCREASED INCREASED INCREASED
7.7 %
57.9% 46.6% 5.8%
as compared to
the time period in
2020
AirDNA listings include short-term rental properties listed by Airbnb and HomeAway. Hotel Comparable Rooms are studio and one bedroom entire place rentals, which AirDNA
believes are most likely to compete directly with hotels.
Missouri Travel Barometer
The effect of Covid-19 first hit the week ending 2/29/2020
AirDNA Short-Term Rentals Occupancy % of Change from Prior Year
-
Entire Place Hotel Comparable
60%
47.6%
50%
40%
33.3%
30%
30.8%
20.2%
20%
13.9%
10% 6.7%
2.7% 9.5% 0.9% 7.7%
5.7% 7.1% -3.5%
0%
0.8%
-4.1%
-14.5%
-10% -6.5%
-20%
-18.2%
-30%
AirDNA listings include short-term rental properties listed by Airbnb and HomeAway. Hotel Comparable Rooms are studio and one bedroom entire place rentals, which AirDNA believes are most likely to
compete directly with hotels.
Missouri Travel Barometer
The effect of Covid-19 first hit the week ending 2/29/2020
AirDNA Short-Term Rentals ADR % of Change from Prior Year
-
Entire Place Hotel Comparable
40%
35.8%
35%
32.8%
31.3%
30%
26.9%
25%
20%
18.4%
17.3%
15%
16.7%
15.1%
9.2%
10%
5.8%
5%
2.6%
5.2% 1.0%
3.0% -0.4%
0%
-1.4% -1.8%
-2.5%
-5%
AirDNA listings include short-term rental properties listed by Airbnb and HomeAway. Hotel Comparable Rooms are studio and one bedroom entire place rentals, which AirDNA believes are most likely to
compete directly with hotels.
Missouri Travel Barometer
The effect of Covid-19 first hit the week ending 2/29/2020
AirDNA Short-Term Rentals RevPAR % of Change from Prior Year
-
Entire Place Hotel Comparable
100%
84.9%
80%
55.5%
60%
50.1%
41.8% 40.6%
40%
29.3%
16.9%
20%
25.2%
10.2% 23.3% 10.1%
1.9%
5.8%
0% 5.8% 5.0%
-16.7%
-5.4%
-20%
-18.5%
-40%
AirDNA listings include short-term rental properties listed by Airbnb and HomeAway. Hotel Comparable Rooms are studio and one bedroom entire place rentals, which AirDNA believes are most likely to
compete directly with hotels.
Missouri Travel Barometer
NAICS codes fluctuate by month and by season even in a normal year
NAICS Tourism Business Sales through October 2021
For FY22,
For CYTD21,
October
preliminary reports
preliminary reports
2021 saw a
for Jul-Oct indicate a
for Jan-Oct show a
21.3% 27.6% 29.5%
($216.8 million)
($1.1 billion) ($2.8 billion)
INCREASE
INCREASE INCREASE
in tourism-related sales
in tourism-related in tourism-related
revenue compared to
sales revenue sales revenue
October 2020
Source: Missouri Department of Revenue