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MISSOURI DIVISION OF TOURISM MISSOURI DECEMBER TRAVEL BAROMETER (DATA AVAILABLE AS OF 01/13/2021) Missouri Travel Barometer The Missouri Division of Tourism research team analyzes a range of tourism research metrics in order to provide the Missouri travel industry and the MDT staff with a monthly Missouri Travel Barometer. The barometer shows key travel indicators that illustrate various measurements affecting Missouri’s tourism industry and are indicators of its health. Missouri Travel Barometer The effect of Covid-19 first hit the week ending 2/29 STR Lodging Trends – Week Ended January 2, 2021 STATEWIDE ADR RevPAR OCCUPANCY DEMAND (Average Daily Room Rate) (Revenue per Available Room) was down DECREASED DECREASED DECREASED % 2.8 % % % 1.3 5.7 8.4 as compared to the same week in 2019 Missouri Travel Barometer The effect of Covid-19 first hit the week ending 2/29 STR Monthly Lodging Trends Percentage of Change 10 0 -10 -20.6 -17.0 -20 -30 -32.7 -37.9 -33.6 -40 -35.9 -38.3 -50 -47.3 -48.8 -60 -66.2 -70 -68.7 -80 -78.4 -90 Occupancy % of Change ADR % of Change RevPAR % of Change Demand % of Change Missouri Travel Barometer The effect of Covid-19 first hit the week ending 2/29 STR Occupancy Percentage of Change -- November 2020 YTD vs November 2019 YTD Comparison of Neighboring States U.S. Arkansas Iowa Oklahoma Kansas Nebraska Tennessee Kentucky Missouri Illinois -24.1 -27.6 -27.7 -28.0 -30.1 -31.6 -33.3 -35.1 -36.0 -44.2 Missouri Travel Barometer The effect of Covid-19 first hit the week ending 2/29 STR Weekly Lodging Trends Occupancy % of Change from 2019 0% -2.8% -10% -5.5% -21.6% -20% -30.4% -29.9% -30% -28.6% -40% -34.1% -35.8% -38.5% -41.4% -50% -60% -70% -72.1% -80% FebMarMarMarMarApr Apr Apr AprMayMayMayMayMayJun Jun Jun Jun Jul Jul Jul Jul AugAugAugAugAugSepSepSepSep Oct Oct Oct Oct Oct NovNovNovNovDecDecDecDec Jan 29 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 Missouri Travel Barometer The effect of Covid-19 first hit the week ending 2/29 STR Weekly Missouri Lodging Revenue % of Change from 2019 0% -6.9% Lodging Revenue -10% Down $1.04 Billion -20% since March -29.8% -30% -37.3% -40% -35.8% -50% -46.1% -50.2% -51.7% -53.3% -60% -70% -80% -83.0% -90% Feb MarMarMarMar Apr Apr Apr AprMayMayMayMayMay Jun Jun Jun Jun Jul Jul Jul Jul Aug Aug Aug Aug Aug Sep Sep Sep Sep Oct Oct Oct Oct Oct Nov Nov Nov Nov Dec Dec Dec Dec Jan 29 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 Missouri Travel Barometer The effect of Covid-19 first hit the week ending 2/29 AirDNA Short-Term Rental Trends for Hotel Comparable Rooms January – November 2020 Compared to 2019 STATEWIDE ADR RevPAR OCCUPANCY DEMAND (Average Daily Room Rate) (Revenue per Available Room) was up INCREASED INCREASED INCREASED % 3.5 18.3% 13.8% 18.5% as compared to the time period in 2019 AirDNA listings include short-term rental properties listed by Airbnb and HomeAway. Missouri Travel Barometer The effect of Covid-19 first hit the week ending 2/29 AirDNA Short-Term Rental Trends for Entire Place Rentals January – November 2020 Compared to 2019 OCCUPANCY STATEWIDE ADR RevPAR DEMAND (Average Daily Room Rate) (Revenue per Available Room) was up INCREASED INCREASED INCREASED 4.5% 20.7% 8.2% 14.3% as compared to the time period in 2019 AirDNA listings include short-term rental properties listed by Airbnb and HomeAway. Missouri Travel Barometer The effect of Covid-19 first hit the week ending 2/29 AirDNA Short-Term Rentals Occupancy% of Change from Prior Year 25% Entire Place Hotel Comparable 19.2% 20% 15.0% 15% 18.5% 10.7% 8.4% 10% 5.8% 6.7% 9.7% 5% 2.7% 8.1% 1.6% 5.7% 5.7% 0.3% 4.0% 0% -1.7% 0.8% -0.7% -1.0% -5% -4.3% -14.5% -10% -15% -20% -18.2% -25% Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 AirDNA listings include short-term rental properties listed by Airbnb and HomeAway.

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Missouri Travel Barometer December 2020 Report PDF

1.5 MB·English
by  Missouri Department of Economic Development, Division of Tourism
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MISSOURI DIVISION OF TOURISM MISSOURI DECEMBER TRAVEL BAROMETER (DATA AVAILABLE AS OF 01/13/2021) Missouri Travel Barometer The Missouri Division of Tourism research team analyzes a range of tourism research metrics in order to provide the Missouri travel industry and the MDT staff with a monthly Missouri Travel Barometer. The barometer shows key travel indicators that illustrate various measurements affecting Missouri’s tourism industry and are indicators of its health. Missouri Travel Barometer The effect of Covid-19 first hit the week ending 2/29 STR Lodging Trends – Week Ended January 2, 2021 STATEWIDE ADR RevPAR OCCUPANCY DEMAND (Average Daily Room Rate) (Revenue per Available Room) was down DECREASED DECREASED DECREASED % 2.8 % % % 1.3 5.7 8.4 as compared to the same week in 2019 Missouri Travel Barometer The effect of Covid-19 first hit the week ending 2/29 STR Monthly Lodging Trends Percentage of Change 10 0 -10 -20.6 -17.0 -20 -30 -32.7 -37.9 -33.6 -40 -35.9 -38.3 -50 -47.3 -48.8 -60 -66.2 -70 -68.7 -80 -78.4 -90 Occupancy % of Change ADR % of Change RevPAR % of Change Demand % of Change Missouri Travel Barometer The effect of Covid-19 first hit the week ending 2/29 STR Occupancy Percentage of Change -- November 2020 YTD vs November 2019 YTD Comparison of Neighboring States U.S. Arkansas Iowa Oklahoma Kansas Nebraska Tennessee Kentucky Missouri Illinois -24.1 -27.6 -27.7 -28.0 -30.1 -31.6 -33.3 -35.1 -36.0 -44.2 Missouri Travel Barometer The effect of Covid-19 first hit the week ending 2/29 STR Weekly Lodging Trends Occupancy % of Change from 2019 0% -2.8% -10% -5.5% -21.6% -20% -30.4% -29.9% -30% -28.6% -40% -34.1% -35.8% -38.5% -41.4% -50% -60% -70% -72.1% -80% FebMarMarMarMarApr Apr Apr AprMayMayMayMayMayJun Jun Jun Jun Jul Jul Jul Jul AugAugAugAugAugSepSepSepSep Oct Oct Oct Oct Oct NovNovNovNovDecDecDecDec Jan 29 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 Missouri Travel Barometer The effect of Covid-19 first hit the week ending 2/29 STR Weekly Missouri Lodging Revenue % of Change from 2019 0% -6.9% Lodging Revenue -10% Down $1.04 Billion -20% since March -29.8% -30% -37.3% -40% -35.8% -50% -46.1% -50.2% -51.7% -53.3% -60% -70% -80% -83.0% -90% Feb MarMarMarMar Apr Apr Apr AprMayMayMayMayMay Jun Jun Jun Jun Jul Jul Jul Jul Aug Aug Aug Aug Aug Sep Sep Sep Sep Oct Oct Oct Oct Oct Nov Nov Nov Nov Dec Dec Dec Dec Jan 29 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 Missouri Travel Barometer The effect of Covid-19 first hit the week ending 2/29 AirDNA Short-Term Rental Trends for Hotel Comparable Rooms January – November 2020 Compared to 2019 STATEWIDE ADR RevPAR OCCUPANCY DEMAND (Average Daily Room Rate) (Revenue per Available Room) was up INCREASED INCREASED INCREASED % 3.5 18.3% 13.8% 18.5% as compared to the time period in 2019 AirDNA listings include short-term rental properties listed by Airbnb and HomeAway. Missouri Travel Barometer The effect of Covid-19 first hit the week ending 2/29 AirDNA Short-Term Rental Trends for Entire Place Rentals January – November 2020 Compared to 2019 OCCUPANCY STATEWIDE ADR RevPAR DEMAND (Average Daily Room Rate) (Revenue per Available Room) was up INCREASED INCREASED INCREASED 4.5% 20.7% 8.2% 14.3% as compared to the time period in 2019 AirDNA listings include short-term rental properties listed by Airbnb and HomeAway. Missouri Travel Barometer The effect of Covid-19 first hit the week ending 2/29 AirDNA Short-Term Rentals Occupancy% of Change from Prior Year 25% Entire Place Hotel Comparable 19.2% 20% 15.0% 15% 18.5% 10.7% 8.4% 10% 5.8% 6.7% 9.7% 5% 2.7% 8.1% 1.6% 5.7% 5.7% 0.3% 4.0% 0% -1.7% 0.8% -0.7% -1.0% -5% -4.3% -14.5% -10% -15% -20% -18.2% -25% Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 AirDNA listings include short-term rental properties listed by Airbnb and HomeAway.

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