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Microeconomics PDF

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KRISTER AHLERSTEN ESSENTIALS OF MICROECONOMICS DOWNLOAD FREE TEXTBOOKS AT BOOKBOON.COM NO REGISTRATION NEEDED Krister Ahlersten Microeconomics Download free ebooks at BookBooN.com 2 Microeconomics © 2008 Krister Ahlersten & Ventus Publishing ApS ISBN 978-87-7681-410-6 Download free ebooks at BookBooN.com 3 Microeconomics Contents Contents 1 Introduction 10 1.1 Plan 11 2 Supply, Demand, and Market Equilibrium 12 2.1 Demand 12 2.1.1 The Demand Curve 12 2.1.2 When do We Move along the Demand Curve, and When Does It Shift? 13 2.2 Supply 14 2.2.1 The Supply Curve 14 2.3 Equilibrium 16 2.3.1 How to Find the Equilibrium Point Mathematically 17 2.4 Price and Quantity Regulations 17 2.4.1 Minimum Prices 17 2.4.2 Maximum Prices 19 2.4.3 Quantity Regulations 19 3 Consumer Theory 21 3.1 Baskets of Goods and the Budget Line 22 3.2 Preferences 25 3.3 Indifference Curves 26 3.4 Indifference Maps 27 3.5 The Marginal Rate of Substitution 28 rt e v d a e h k t c cli Julian Lienich, engineer e s a e Pl I can shape the future. Every day. The E.ON graduate program requires my energy and creative input. In exchange I get to work with up-to-date technologies in a team that supports my professional development. What about you? Your energy shapes the future. www.eon-career.com Download free ebooks at BookBooN.com 4 Microeconomics Contents 3.6 Indifference Curves for Perfect Substitutes and Complementary Goods 29 3.7 Utility Maximization: Optimal Consumer Choice 31 3.8 More than Two Goods 32 4 Demand 34 4.1 Individual Demand 34 4.1.1 The Individual Demand Curve 34 4.1.2 The Engel Curve 35 4.2 Market Demand 36 4.3 Elasticity 38 4.3.1 Price Elasticity 38 4.3.2 Income Elasticity 39 4.3.3 Cross-Price Elasticity 40 5 Income and Substitution Effects 41 5.1 Normal Good 42 5.2 Inferior Good 43 6 Choice under Uncertainty 46 6.1 Expected Value 46 6.2 Expected Utility 46 6.3 Risk Preferences 48 6.4 Certainty Equivalence and the Risk Premium 49 6.5 Risk Reduction 50 7 Production 51 7.1 The Profi t Function 51 7.2 The Production Function 52 it’s an interestingworld Get under the skin of it. rt e v d e a Graduate opportunities h Cheltenham |£24,945 + benefits k t c One of the UK’s intelligence services, GCHQ’s role is two-fold: cli to gather and analyse intelligence which helps shape Britain’s e response to global events, and, to provide technical advice for the s a protection of Government communication and information systems. e Pl In doing so, our specialists – in IT, internet, engineering, languages, information assurance, mathematics and intelligence –get well beneath the surface of global affairs. 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Download free ebooks at BookBooN.com 5 Microeconomics Contents 7.2.1 Average and Marginal Product 52 7.2.2 The Law of Diminishing Marginal Returns 53 7.3 Production in the Short Run 54 7.3.1 The Product Curve in the Short Run 54 7.4 Production in the Long Run 57 7.4.1 The Marginal Rate of Technical Substitution 58 7.4.2 The Marginal Rate of Technical Substitution and the Marginal Products 58 7.4.3 Returns to Scale 59 8 Costs 60 8.1 Production Costs in the Short Run 61 8.2 Production Cost in the Long Run 63 8.3 The Relation between Long-Run and Short-Run Average Costs 66 9 Perfect Competition 68 9.1 Introduction 68 9.2 Conditions for Perfect Competition 68 9.3 Profi t Maximizing Production in the Short Run 69 9.3.1 Strategy to Find the Optimal Short-Run Quantity 71 9.3.2 The Firm’s Short-Run Supply Curve 71 9.3.3 The Market’s Short-Run Supply Curve 72 9.4 Short-Run Equilibrium 72 9.5 Long-Run Production 73 9.6 The Long-Run Supply Curve 75 9.7 Properties of the Equilibrium of a Perfectly Competitive Market 76 10 Market Interventions and Welfare Effects 77 10.1 Welfare Analysis 79 d. e v er es hts r g You’re full of energy All ri 0. 1 0 and ideas. 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UBS’s k t c Graduate Programme and internships are a chance for you to experience cli e for yourself what it’s like to be part of a global team that rewards your input s a and believes in succeeding together. e Pl Wherever you are in your academic career, make your future a part of ours by visiting www.ubs.com/graduates. www.ubs.com/graduates Download free ebooks at BookBooN.com 6 Microeconomics Contents 11 Monopoly 80 11.1 Barriers to Entry 80 11.2 Demand and Marginal Revenue 80 11.3 Profi t Maximum 81 11.4 The Deadweight Loss of a Monopoly 83 11.5 Ways to Reduce Market Power 84 12 Price Discrimination 85 12.1 First Degree Price Discrimination 85 12.2 Second Degree Price Discrimination 87 12.3 Third Degree Price Discrimination 87 13 Game Theory 88 13.1 The Basics of Game Theory 88 13.2 The Prisoner’s Dilemma 89 13.3 Nash Equilibrium 91 13.3.1 Finding the Nash Equilibrium in a Game in Matrix Form 91 13.4 A Monopoly with No Barriers to Entry 92 13.4.1 Finding the Nash Equilibrium for a Game Tree 93 13.5 Backward Induction 94 14 Oligopoly 96 14.1 Kinked Demand Curve 96 14.1.1 How does the Price in the Kinked Demand Curve Arise? 97 14.2 Cournot Duopoly 98 14.3 Stackelberg Duopoly 99 14.4 Bertrand Duopoly 100 rt e v d a e h k t c cli e s a e Pl Download free ebooks at BookBooN.com 7 Microeconomics Contents 15 Monopolistic Competition 102 15.1 Conditions for Monopolistic Competition 102 15.2 Market Equilibrium 102 15.2.1 Short Run 102 15.2.2 Long Run 102 16 Labor 104 16.1 The Supply of Labor 105 16.2 The Marginal Revenue Product of Labor 106 16.3 The Firm’s Short-Run Demand for Labor 107 16.3.1 Perfect Competition in both the Input and Output Market 107 16.3.2 Monopoly in the Output Market 108 16.3.3 Monopsony in the Input Market 109 16.3.4 Bilateral Monopoly 110 17 Capital 111 17.1 Present Value 112 17.1.1 Bonds 112 17.1.2 Stocks 113 17.2 Correction for Risk 113 17.2.1 Diversifi able and Nondiversifi able Risk 113 17.3 CAPM: Pricing Assets 115 17.4 Pricing Business Projects 115 18 General Equilibrium 117 18.1 A “Robinson Crusoe” Economy 117 18.2 Effi ciency 117 Careers for heavyweights You’ve got a good brain. rt milkround.com will make e v the most of it. d a e milkround.com is dedicated to h k t fi nding graduates careers in the clic industries they want to work in. e s Register now and weigh up the a e best possible start to your career. Pl Download free ebooks at BookBooN.com 8 Microeconomics Contents 18.3 The Edgeworth Box 117 18.4 Effi cient Consumption in an Exchange Economy 119 18.5 The Two Theorems of Welfare Economics 120 18.6 Effi cient Production 120 18.7 The Transformation Curve 121 18.8 Pareto Optimal Welfare 123 18.8.1 A Defi nition of Pareto Optimal Welfare 124 19 Externalities 125 19.1 Defi nition 126 19.2 The Effect of a Negative Externality 126 19.3 Regulations of Markets with Externalities 127 20 Public Goods 128 20.1 Defi nition of Public and Private Goods 128 20.2 The Aggregate Willingness to Pay 128 20.3 Free Riding 129 21 Asymmetric Information 130 21.1 Adverse selection 130 21.1.1 Insurance 130 21.1.2 Used Cars 130 21.1.3 Signaling and How to Reduce Problems with Adverse Selection 131 21.2 Moral hazard 131 21.2.1 How to Reduce Problems with Moral Hazard 132 22 Key Words 133 rt e v d a e h k t c cli e s a e Pl GOT-THE-ENERGY-TO-LEAD.COM We believe that energy suppliers should be renewable, too. We are therefore looking for enthusiastic new colleagues with plenty of ideas who want to join RWE in changing the world. Visit us online to find out what we are offering and how we are working together to ensure the energy of the future. Download free ebooks at BookBooN.com 9 Microeconomics Introduction 1 Introduction Economics is often defined as something along the lines of “the study of how Economics: The study of society manages its scarce resources.” The starting point of most such studies how society manages its is that individuals allocate their resources such that they themselves will get scarce resources the highest possible level of utility. An individual has an idea of what the con- sequences of different actions will be, and she chooses that action she believes will produce the best result for her. She is, in other words, selfish and rational. Note that she is also forward-looking. She acts so that she in the future will get the highest possible level of utility, independently of what she has already done. That she is selfish does not have to mean that she is an egoist. However, it does mean that she will only voluntarily share with others if she believes that she thereby will maximize her own utility. We often call this simplification of human beings Homo Economicus. Homo Economicus: A The resources that we are talking about here could be labor, capital (such as model of human beings. She is assumed to maximize her machines), and raw materials. That they are scarce means there are not enough own utility. resources to produce everything we want. That, in turn, means that one has to Resources: Labor, capital and raw materials. The weight different things against each other. To get more of one thing, one has to things we use to produce give up something else. If you, e.g., want to sleep an extra hour, it is impossi- goods and services. ble to do so without giving up something else, such as an hour of studying. There is, consequently, a sort of a hidden cost to sleeping longer. This type of cost is called opportunity cost (or alternative cost). A classical saying in Opportunity/alternative economics is that “there is no such thing as a free lunch.” This means that, cost: The (hidden) cost of even if you do not actually pay for the lunch, you always have to give up at choosing one alternative instead of another. least the time when you could have done something else. That is, you always have to pay the opportunity cost. When we study microeconomics, it is primarily individual human beings and Microeconomics: The study of the economic individual firms, agents, that we study. This is in contrast to macroeconomics, behavior of individual where one studies whole economies, and questions such as unemployment and human beings and firms. inflation. Agent: An entity that is capable of making a deci- sion, e.g. a human being or Roughly speaking, there are three types of decisions that need to be made in an a firm. economy: Which goods and services to produce, how to produce them, and Macroeconomics: The who should get them. Often in economic models, the prices of goods (or ser- study of whole economies. vices, labor, capital, etc.) automatically coordinate these decisions in a market. A market is any mechanism where buyers and sellers meet. That could be, for Market: Meeting place example, a market square, a stock exchange, or a computer network where one where buyers and sellers are can buy and sell things. able to trade with each other. Microeconomics is often based on models. We try to describe a real phenome- Model: A simplified non as simply as possible by only highlighting a few central features. Many description of reality. economic models can be used for predictions and can therefore be tested against reality. Such models are called positive. The opposite kind of models, Positive economics: A models that are about values, is called normative. For example, to decide testable economic model. Normative economics: An about an economic policy one would first use positive economics to make as- economic model that sessments about the consequences of different alternatives. Then one would includes values (and there- use one’s opinions about what is desirable and what is not to choose between fore is not testable). the different alternatives. That is then a normative decision. Download free ebooks at BookBooN.com 10

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