MICROECONOMICS DEMYSTIFIED DR. CRAIG A. DEPKEN, II McGraw-Hill New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2006 by The McGraw-Hill Companies. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-148674-7 The material in this eBook also appears in the print version of this title: 0-07-145911-1. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trade- marked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringe- ment of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use incorporate training programs. For more information, please contact George Hoare, Special Sales, at This book is dedicated to Linda and Campbell; both have helped demystify my life. ABOUT THE AUTHOR Dr. Craig A. Depken, II, is an associate professor of economics at the University of Texas at Arlington. Dr. Depken graduated with an undergraduate degree in economics from the University of Georgia in 1991, and with a PhD in economics from the University of Georgia in June 1996. He received a tenure-track appointment at the University of Texas at Arlington in the fall of 1996. Dr. Depken was promoted to Associate Professor with Tenure in the spring of 2002. Dr. Depken has published extensively in peer-reviewed journals, such as The Review of Industrial Organization, The Journal of Business, The Journal of Economic Behavior and Organization, The Journal of Sports Economics, Economics of Education Review, and Economics Letters, focusing primarily on the economics of sports and various topics in applied microeconomics. He has also received awards for his teaching, including the inaugural Innovation in Teaching award in the College of Business at the University of Texas in Arlington for his integration of the then young Internet and traditional classroom teaching. He was nominated in 2004 for the National Faculty of the Year award of the National Society of College Scholars. Copyright © 2006 by The McGraw-Hill Companies. Click here for terms of use. For more information about this title, click here CONTENTS Acknowledgments ix Introduction xi CHAPTER 1 The Language of Economics 1 Summary 7 Quiz 7 CHAPTER 2 Math Review 11 Summary 16 Quiz 16 CHAPTER 3 Production and Growth 19 Production 19 Production in a Robinson Crusoe Economy 20 Economic Growth 23 Gains from Trade 24 Summary 33 Quiz 33 CHAPTER 4 Demand and Supply 37 Demand 38 Supply 43 Price as a Regulator in the Market 47 Changes in Demand 50 Changes in Supply 51 v Microeconomics Demystifi ed vi Changes in Supply and Demand 52 Government Interventions in the Market 55 Price Floors and Ceilings 56 Quantity Controls 58 Taxation in the Supply and Demand Model 59 Summary 66 Quiz 67 CHAPTER 5 Elasticity 73 Price Elasticity of Demand 74 Income Elasticity of Demand 78 Cross Elasticity of Demand 79 Elasticity of Supply 79 Applications of Elasticity 80 Price Elasticity of Supply and Demand and the Burden of a Sales Tax 87 Summary 89 Quiz 90 CHAPTER 6 Consumer and Producer Surplus 93 Consumer Surplus 93 Producer Surplus 97 Changes in Consumer and Producer Surplus and Changes in Supply and Demand 100 The Impact of a Sales Tax on Consumer and Producer Surplus 102 Summary 105 Quiz 105 CHAPTER 7 Utility 111 The Utility Function and Indifference Curves 112 The Household’s Income Constraint 114 The Household’s Consumption Equilibrium 118 The Law of Demand and Utility Theory 120 Income and Substitution Effects 122 CONTENTS vii Substitution Effect 123 The Income Effect 125 Combining Substitution and Income Effects 126 Summary 129 Quiz 129 CHAPTER 8 Theory of the Firm 133 Why the Firm? 134 The Firm’s Production Function and Isoquants 135 Effi ciency and the Firm 138 The Firm’s Cost Constraint 140 A Firm’s Cost Functions: Total Cost, Average Cost, and Marginal Cost 143 Summary 147 Quiz 148 CHAPTER 9 Perfect Competition 153 Summary 164 Quiz 164 CHAPTER 10 Theory of Monopoly 169 Static Monopoly 169 Effi ciency Aspects of Static Monopoly 178 Price Discrimination 181 First Degree Price Discrimination 181 Third Degree Price Discrimination 182 Second Degree Price Discrimination 185 Cartel Theory 188 Contestable Market Theory 190 Summary 191 Quiz 192 CHAPTER 11 Monopolistic Competition and Oligopoly 197 Monopolistic Competition 198 Oligopoly 200 Microeconomics Demystifi ed viii The Kinked Demand Model 201 Oligopoly with a Dominant Firm 202 Strategic Interaction 204 Cournot Duopoly Game 205 Bertrand’s Duopoly Game 207 Summary 208 Quiz 209 CHAPTER 12 Factor Markets 213 Labor 215 Labor Demand 215 Labor Supply 217 Labor Market Equilibrium 218 Additional Topics in Labor Markets 220 Capital Markets 230 Demand for Capital 230 Supply of Capital 231 Capital Market Equilibrium 231 Land 238 Summary 240 Quiz 242 CHAPTER 13 Market Failure and Government Intervention in Markets 245 Public Goods 246 Externalities 251 Summary 262 Quiz 263 APPENDIX A Quiz Answers 267 APPENDIX B Final Exam 279 Final Exam Answers 309 Index 313 ACKNOWLEDGMENTS I primarily want to thank my parents, Geraldine and Craig Depken for their countless sacrifi ces in helping me throughout the years. Their examples of personal dedication to learning and investigation are testimony to the effect that parents have on their children. I also owe a debt to the faculty of the economics department at the University of Georgia, especially Arthur Snow, Fred Bateman, and David Kamerschen. Without these individuals I would not have been able to complete my graduate degree program or obtained the extensive experience of teaching at the undergraduate level that ultimately provided the basis for the approach taken in this book. For their anonymous efforts, I acknowledge the undergraduate students that took my principles of economics courses at the University of Georgia and the University of Texas at Arlington. At the University of Georgia, especially, several students made signifi cant contributions to my approach in teaching the principles of microeconomics, many of which appear in this book. I thank the faculty of the Department of Economics at the University of Texas at Arlington for providing one of the best environments in the country for research and collegiality. Our countless discussions about economics––always interesting and provocative––have provided some of the examples included in this text. I specifi cally want to thank Daniel Himarios for his personal support during my appointment as assistant professor and my promotion to associate professor. Richard Buttimer, Bill Crowder, Courtney LaFountain, Robert Sonora, Mike Ward, and Dennis Wilson are also acknowledged for their indirect contributions to this text. Finally, I thank Trisha Bezmen for her helpful comments on an earlier version of this manuscript; her eye to fi ne details is greatly appreciated. ix Copyright © 2006 by The McGraw-Hill Companies. Click here for terms of use.