METAPHOR IN COGNITIVE LINGUISTICS AMSTERDAM STUDIES IN THE THEORY AND HISTORY OF LINGUISTIC SCIENCE General Editor E. F. KONRAD KOERNER (University of Ottawa) Series IV - CURRENT ISSUES IN LINGUISTIC THEORY Advisory Editorial Board Raimo Anttila (Los Angeles); Lyle Campbell (Christchurch, N.Z.) John E. Joseph (Edinburgh); Manfred krifka (Austin, Tex.) Hans-Heinrich Lieb (Berlin); Ernst Pulgram (Ann Arbor, Mich.) E. Wyn Roberts (Vancouver, B.C.); Hans-Jürgen Sasse (Köln) Volume I73 Raymond W. Gibbs, Jr. and Gerard J. Steen (eds) Metaphor in Cognitive Linguistics Selected papers from the 5th International Cognitive Linguistics Conference, Amsterdam, July ïggy METAPHOR IN COGNITIVE LINGUISTICS SELECTED PAPERS FROM THE FIFTH INTERNATIONAL COGNITIVE LINGUISTICS CONFERENCE Amsterdam, July 1997 Edited by RAYMOND W. GIBBS, JR. University of California, Santa Cruz GERARD }. STEEN Tilburg University Free University Amsterdam JOHN BENJAMINS PUBLISHING COMPANY AMSTERDAM/PHILADELPHIA The paper used in this publication meets the minimum requirements of American National Standard for Information Sciences — Permanence of Paper for Printed Library Materials, ANSI Z39.48-1984. Library of Congress Cataloging-in-Publication Data International Cognitive Linguistics Conference (5th : 1997 : Amsterdam, Netherlands) Metaphor in cognitive lingusitics : selected papers from the fifth International Cognitive Linguistics Conference, Amsterdam, UI / edited by Raymond W. Gibbs Jr., Gerard J. Steen. p. cm. -- (Amsterdam studies in the theory and history of linguistic science. Series IV, Current issues in linguistic theory, ISSN 0304-0763 ; v. 175) Includes bibliographical references and index. I. Metaphor Congresses. 2. Cognitive grammar Congresses. 3. Language and culture Congresses. I. Gibbs, Raymonc V. II. Steen, Gerard. III. Title. IV. Series: Amsterdam studies in the theory and history of linguistic science. Series IV. Current issues in linguistic theory ; v. I75. P30I.5.M48I58 1999 4I5"dc2i 99-I55°8 ISBN 90 272 3681 X (Eur.) / I 556I9 892 2 (US) (Hb; alk. paper) CIP © I999 - John Benjamins B.V. No part of this book may be reproduced in any form, by print, photoprint, microfilm, or any other means, without written permission from the publisher. John Benjamins Publishing Co. • P.O.Box 75577 • I070 AN Amsterdam • The Netherlands John Benjamins North America • P.O.Box 275I9 • Philadelphia PA I9118-0519 • USA ACKNOWLEDGEMENTS This book contains a selection of specially revised and refereed papers originally presented at the Fifth International Conference in Cognitive Linguistics, Amsterdam 1997. The chapter by Steen was not presented at the conference, and the chapter by Grady, Oakley, and Coulson was specially commissioned for this volume. The editors wish to thank the following colleagues who acted as anonymous referees in the selection and editing process: Lynne Cameron, Herb Colston, Jennifer Hamblin, Peter Harder, Lachlan Mackenzie, Teenie Matlock, Susanne Niemeier, Jennifer O'Brien, Elena Semino, and Wilbert Spooren. Their help has been essential. The editors are also grateful to Gwen Perret of Tilburg University for her expert assistance in the preparation of the manuscript. We would also like to thank Anke de Looper of John Benjamins for her seeing the manuscript through the printing process. Raymond W. Gibbs, Jr, University of California, Santa Cruz Gerard Steen, Tilburg University and Free University Amsterdam CONTENTS Introduction Gerard Steen and Raymond W. Gibbs, Jr Kant, Blumenberg, Weinrich: Some Forgotten Contributions to the Cognitive Theory of Metaphor Olaf Jäkel Metaphorical Mappings in the Sense of Smell Iraide Ibarretxe-Antñufiano When a Bodily Source Domain Becomes Prominent: The Joy of Counting Metaphors in the Socio-Economic Domain Frank Boers From Linguistic to Conceptual Metaphor in Five Steps Gerard Steen A Typology of Motivation for Conceptual Metaphor: Correlation Resemblance Joseph Grady Blending and Metaphor Joseph Grady, Todd Oakley, and Seana Coulson Self and Agency in Religious Discourse: Perceptual Metaphors for Knowledge at a Marian Apparition Site Victor Balaban Taking Metaphor Out Of our Heads and Putting It Into the Cultural World Raymond W. Gibbs, Jr. Metaphor: Does It Constitute or Reflect Cultural Models? Zoltán Kövecses Metaphors and Cultural Models as Profiles and Bases Alan Cienki Viii CONTENTS Congruence by Degree: On the Relation between Metaphor and Cultural Models Michele Emanatian 205 Subject Index 219 Name Index 222 INTRODUCTION GERARD STEEN & RAYMOND W. GIBBS, JR. Tilburg University/Free University Amsterdam & University of California, SantaCruz Metaphor in cognitive linguistics is a two-way affair: it can go from linguistic metaphor to conceptual metaphor, or from conceptual metaphor to linguistic metaphor. For instance, cognitive linguists have used the abundant and systematic presence of metaphors in language as a basis for postulating the existence of conceptual metaphors, which illustrates the move from language to thought. Thus, Lakoff & Johnson (1980:46ff.) have presented a whole series of conceptual metaphors which capture our thinking about the nature of 'ideas': IDEAS ARE FOOD IDEAS ARE PEOPLE IDEAS ARE PLANTS IDEAS ARE PRODUCTS IDEAS ARE COMMODITIES IDEAS ARE RESOURCES IDEAS ARE MONEY IDEAS ARE CUTTING INSTRUMENTS IDEAS ARE FASHIONS These are conceptual metaphors to the extent that they are abstractions of the ideas lying behind the common usage of such expressions as the following: IDEAS ARE MONEY Let me put in my two cents' worth. He's rich in ideas. That book is a treasure trove of ideas. He has a wealth of ideas. Conventional linguistic metaphors reflect pervasive conceptual metaphors and are perhaps the best source for discovering these metaphoric schemes of thought. However, the very fact that there are diverging conceptual metaphors for the same concept may also be used to explain some facts about language. Thus, Gibbs compared people's responses to idiomatic phrases, such as "John blew his stack" or "John bit her head off," that arise from different conceptual metaphors for
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