mepco schlenk engineering college, sivakasi (autonomous) affiliated to anna university, chennai ...

239 Pages·2015·2 MB·English

MEPCO SCHLENK ENGINEERING COLLEGE, SIVAKASI
(AUTONOMOUS)
AFFILIATED TO ANNA UNIVERSITY, CHENNAI 600 025
REGULATIONS: MEPCO - R2015 (FULL TIME)
(CHOICE BASED CREDIT SYSTEM)
MASTER OF BUSINESS ADMINISTRATION (MBA)

Department Vision
To render service to global
business by way of producing
excellent professional managers
Department Mission
To build competent and disciplined
Professional Managers through
knowledge sharing, wisdom and
common sense

Program Educational Objectives (PEO)
1. The program provides the participants with adequate skill,
knowledge and confidence to seek positions (as well as growth) in
organisations and excels in nurturing the spirit of entrepreneurship
2. The program inculcates the participants with a positive attitude
toward work and life thereby resulting in personal and professional
growth.
3. The program interfaces with Industry through their professional
managers specialised in Manufacturing, Marketing, Finance,
Human resources and System
4. The program broadens the mind of the participants to ensure that
their contributions to the society are ethical, value based and
environment friendly

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Program Outcomes (PO)
After completion of the MBA program, students will have:
a. an ability to apply the knowledge of principles of management
b. an ability to solve issues related to accounting and finance
c. an ability to resolve issues in managing behaviour at work
d. an ability to systematically collect data, analyse and offer
suggestions
e. an ability to have the updated information on environments
affecting businesses
f. an ability to conceptualize functions such as Manufacturing,
Marketing, Finance, Human resources and Systems
g. an ability to communicate effectively
h. an ability to point out the current developments in business and
technology
i. an ability to express opinions on global businesses
j. an ability to engage in lifelong learning
k. an ability to overcome unethical issues in managing organizations

CURRICULUM (I TO IV SEMESTER)

The M.B.A Program aims at:
a. Improving Conceptual, Technical and Human skills of the
participant.
b. Improving Risk taking ability, Leadership skills and Confidence
level of the participant.
c. Exposing the participants to new horizons of Business experience.

The first year of the Program emphasises learning Socio,
economic, political and industrial models, Second year is more
specific to learning nuances in business.

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I Semester
Cours End
Course Credit Intern
S.N. e Type Course Title Semest Total
Code s al
er
Core Management
1 15BA101 3 50 50 100
Course Principles
Core
2 15BA102 Business Statistics 4 50 50 100
Course
Core Business
3 15BA103 4 50 50 100
Course Economics
Core Organisational
4 15BA104 3 50 50 100
Course Behaviour
Core Business
5 Course 15BA105 Accounting 4 50 50 100
Principles
Core
6 15BA106 Business Law 3 50 50 100
Course
Semin Seminar on
7 ar 15BA151 Executive 1 100 100
Course Communication *
Introduction to
Lab
8 15BA152 Business software 2 100 100
Course
(Lab) *
Viva- Comprehensive
9 15BA153 1 100 100
Voce viva – voce
Total 25 900
* Internal Evaluation only

II Semester
Course Course End
S.N. Course Title Credits Internal Total
Type Code Semester
Production and
Core
1 15BA201 Operations 4 50 50 100
Course
Management
Core Financial
2 15BA202 3 50 50 100
Course Management
Core Marketing
3 15BA203 4 50 50 100
Course Management
Human
Core
4 15BA204 Resource 3 50 50 100
Course
Management
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Management
Core
5 15BA205 Information 3 50 50 100
Course
System
Core Operations
6 15BA206 4 50 50 100
Course Research
Seminar on
Seminar
7 15BA251 Business 1 100 100
Course
Environment *
Research
Lab
8 15BA252 Methodology 2 100 100
Course
(Lab) *
Viva- Comprehensive
9 15BA253 1 100 100
Voce viva – voce
Total 25 900
Data Analysis
Value
using
10 Added 15BAV01 0 100 0
Microsoft
course
Excel (Lab)
* Internal Evaluation Only

III Semester
Course Course End
S.N. Course Title Credits Internal Total
Type Code Semester
Summer
internship /
1 Project 15BA351 Project (for a 2 100 100
period of 4
weeks)
Core
2 Elective 3 50 50 100
Elective
Core
3 Elective 3 50 50 100
Elective
Core
4 Elective 3 50 50 100
Elective
Core
5 Elective 3 50 50 100
Elective
Open
6 Elective 3 50 50 100
Elective
Open
7 Elective 3 50 50 100
Elective
Seminar Seminar on
8 15BA352 1 100 100
Course Quality
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Management *
Lab Sales Training
9 15BA353 2 100 100
Course Lab *
Viva- Comprehensive
10 15BA354 1 100 100
Voce viva-voce
Total 24 1000
* Internal Evaluation Only

IV Semester
S. Course Course End
Course Title Credits Internal Total
N. Type Code Semester
Project Work
(cum viva-voce)
1 Project 15BA451 4 100 100 200
(for a period of 8
weeks)
Core Strategic
2 15BA401 3 50 50 100
Course Management
Open International
3 15BAP01 3 50 50 100
Elective Business
Open
4 15BAP02 Entrepreneurship 4 50 50 100
Elective
Seminar on
Seminar
5 15BA452 Managing 1 100 100
Course
Customers *
Allied
Elective/
6 1 100 100
Mini
Project
Allied
Elective/
7 Self- 2 100 100
Study
Course
Viva- Comprehensive
8 15BA453 1 100 100
Voce viva-voce
Total 19 900
Overall 93 3700
Value
9 Added 15BAV02 Tally 1 100 0
course
* Internal Evaluation Only

Total No. of Credits: 93

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List of Electives
I. Operations Management
Course Course End
S.N. Course Title Credits Internal Total
Type Code Semester
Core Supply Chain
1 15BAC01 3 50 50 100
Elective Management
Services
Open
2 15BAP03 operations 3 50 50 100
Elective
Management
Open Operations
3 15BAP04 3 50 50 100
Elective Strategy
Product
Open
4 15BAP05 innovation and 3 50 50 100
Elective
design
Open
5 15BAP06 Reengineering 3 50 50 100
Elective
Open Technology
6 15BAP07 3 50 50 100
Elective Management
II. Finance
Security
Core Analysis and
1 15BAC02 3 50 50 100
Elective Portfolio
Management
Merchant
Core Banking and
2 15BAC03 3 50 50 100
Elective Financial
Services
Core Microfinance
3 15BAC04 3 50 50 100
Elective and Credit
International
Core Trade
4 15BAC05 3 50 50 100
Elective Documentation
and finance
Core
5 15BAC06 Derivatives 3 50 50 100
Elective
Open Banking and
6 15BAP08 3 50 50 100
Elective Insurance
III. Marketing
Core Integrated
1 Elective 15BAC07 Marketing 3 50 50 100
Communication
Open Consumer
2 15BAP09 3 50 50 100
Elective Behaviour
Core Online
3 15BAC08 3 50 50 100
Elective Marketing
Core Retailing
4 15BAC09 3 50 50 100
Elective Management
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Open Sales
5 15BAP10 3 50 50 100
Elective Management
Open Marketing
6 15BAP11 3 50 50 100
Elective Research
IV. Human Resources
Open Labour
1 15BAP12 3 50 50 100
Elective legislations
Core Training and
2 15BAC10 3 50 50 100
Elective Development
Organisation
Core
3 15BAC11 Development & 3 50 50 100
Elective
Change
Core Compensation
4 15BAC12 3 50 50 100
Elective Management
Open Industrial
5 15BAP13 3 50 50 100
Elective Relations
Negotiation
Open
6 15BAP14 and Conflict 3 50 50 100
Elective
Management
V. Information System
Open
1 15BAP15 Data Mining 3 50 50 100
Elective
Database
Open
2 15BAP16 Management 3 50 50 100
Elective
System
Security and
Open control of
3 15BAP17 3 50 50 100
Elective information
System
E-Commerce:
Open Business
4 15BAP18 3 50 50 100
Elective Models and
Technology
VI. General Management
Core Balanced
1 15BAC13 3 50 50 100
Elective Scorecard
Open Project
2 15BAP19 3 50 50 100
Elective Management
Core Corporate
3 15BAC14 3 50 50 100
Elective Governance
Open Business
4 15BAP20 3 50 50 100
Elective Ethics

VII. Allied Electives – only for Students of other Programs
Course Course End
S.N. Course Title Credits Internal Total
Type Code Semester
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Allied Essentials of
1 15BAA01 3 50 50 100
Elective Finance
Allied Essentials of
2 15BAA02 3 50 50 100
Elective Marketing
Essentials of
Allied Human
3 15BAA03 3 50 50 100
Elective Resources
Management
For UG Programs Internal : 40 marks and External : 60 Marks
VIII. Self Study (SS) Course
Course Course End
S.N. Course Title Credits Internal Total
Type Code Semester
Self- Virtual
1 15BA601 1 100 100
study Marketing *
Self- Mergers and
2 15BA602 1 100 100
study Acquisitions *
Self- Organization
3 15BA603 1 100 100
study Theory *
Self- Knowledge
4 15BA604 1 100 100
study Management *
* Internal Evaluation Only

IX. Mini Project
Course Course End
S.N. Course Title Credits Internal Total
Type Code Semester
Mini
1 15BA454 Mini Project * 1 100 100
Project
* Internal Evaluation Only

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I SEMESTER
L T P C
15BA101 MANAGEMENT PRINCIPLES
3 0 0 3
COURSE OBJECTIVES:
 To understand the basic concepts of Management
 To understand different organizations and the ways to manage
them (organizations and Management)
 To understand the various levels of Management
 To know what does a manager do (planning, organizing, staffing,
leading, controlling)
 To know the skills and competencies of a manager
 To understand how the values and styles that a
manager/management hold can impact an organization.
COURSE OUTCOMES:
The Student will have the ability to:
 Identify the differences among various Organisations
 Know the different skills required for managers
 Know the effective ways of planning, organising, coordinating and
controlling of any organization
 Understand and apply leadership and motivation theories
 Take decisions based on ethics
UNIT I Introduction 9
Management: Science, Theory, and Practice- Evolution of Management
Thought, Various approaches to the Management Process, Functions of
Managers, Management and Society: The External Environment, Social
Responsibility and Ethics - Technological, Ecological Environment,
Social Responsibility and Ethics in Managing, Global, Comparative, and
Quality Management- Country Alliances and Economic Blocs, Porter’s
Competitive Advantage of Nations.

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UNIT II Planning 9
Essentials of Planning and Managing by Objectives – Types and Steps
in Planning, Objectives, MBO, Strategies, Policies, and Planning
Premises - Strategic Planning Process, TOWS Matrix, Blue Ocean
Strategy, Portfolio Matrix, Porter’s Industry Analysis model, Decision
Making - Heuristics in Decision Making, Evaluation and selection of
Alternatives.
UNIT III Organizing 9
The Nature of Organizing, Entrepreneuring, and Reengineering - Formal
and Informal Organization, Organizational Division, Organizational
Levels and the Span of Management, Structure and Process of
Organizing, Organization Structure: Departmentation, Matrix
Organization, SBU, Line/Staff Authority, Empowerment, and
Decentralization-Empowerment, Line/Staff Concepts and Functional
Authority, Decentralization and Delegation of Authority, Effective
Organizing and Organization Culture- Organizational flexibility, Avoiding
Conflict.
UNIT IV Staffing 9
Human Resource Management and Selection - Staffing, Systems
Approach to HRM, Systems Approach to Selection, Job Design,
Selection Process, Performance Appraisal and Career Strategy -
Choosing Appraisal Criteria, Team Evaluation Approach, Rewards and
Stress of Managing, Managing Change through Manager and
Organization Development- Approaches to Manager Development,
Organizational Conflict, Organization Development.
UNIT V Leading and Controlling 9
Human Factors and Motivation – Theories on motivation Job
Enrichment, A Systems and Contingency approach to Motivation,
Leadership -Ingredients of Leadership, Leadership Behaviour and
Styles, Different approaches to Leadership, Committees, Teams, and
Group Decision Making- Nature, Uses, Limitation, Communication -
Communication Process, Effective communication, The System and
Process of Controlling – Control process, Control of Overall
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