Megatrends: Ten New Directions Transforming Our Lives

372 Pages·1988·20.681 MB·English

by  John Naisbitt

nationwide!bestseller
107WEEKSONTHENEWYORKTIMES BESTSELLER LIST!
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WARNERBOOKS329223$495USA (329231$650CAN|
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JohnNaisbitt
"is one of the shrewdest observers ofthe changes sweeping
Americatoday."
—
AlvinToffler, authorofFutureShock
andTheThirdWave
"has come up with some fascinating insights. Not only as to
who's inandwho'sout, butanunorthodoxexplanationforthe
recession, areasontheeconomy is in bettershapethanecono-
mists tell us." —
PeopleMagazine
John Naisbitt is a social forecaster, speaker, and
adviser to many of America's leading corpora-
tions. As publisher ofJohn Naisbitt's TrendLet-
ter, he has become the country's top authority on
ournation'sdeeplyrootedsocial, economic, polit-
ical, and technological movements. He has coun-
seled and advised AT&T, United Technologies,
Control Data, Atlantic Richfield, IBM, General
Electric, and many other companies and institu-
tions.
He is chairman ofthe Naisbitt Group, a Washing-
ton, D.C.-based research and consulting firm. An
entrepreneur since 1968, he previously had
worked for IBM, Eastman Kodak, and the White
House. He is a director of the CRS Group of
Houston and the public director of the American
InstituteofArchitects.
MEGATRENDS
"is an insightful analysis of the political, societal, and eco-
nomiccurrentsthat will shape—ourfuture. It will—be welcomed
by all whocareabout today's and—tomorrow's society."
SenatorGary Hart
is "full ofinsights on the shapeofthe future . . . thatwill be
ofvaluetobusinessleadersseekingtounderstandandtakead-
vantageofthefundamentalrestructuringthat istakingplacein
o—ursociety."
HarryJ. Gray,ChairmanandChiefExecutiveOfficer,
UnitedTechnologies
"could start you thinking notonlyaboutyourfuture, but also
about yourpresent. And thatcould be its most importantcon-
tribution." —
PhiladelphiaDailyNews
"Books like MEGATRENDS come along all too infrequent-
ly, but when they do, the poweroftheir ideas often provides
the vocabulary and agenda for public discussion for quite
some time." —
AmericanLibraryAssn. Booklist
"Amongthemorethan 100booksNationalCatholicNewsre-
viewers appraised during the year, at least 10 stood out . . .
One ofthe better books telling Americans where they are go-
ing from here is MEGATRENDS—."
SanFranciscoMonitor
"With the expertiseofapilot who has logged inthousandsof
hours practicing his craft, Naisbitt provides guidance on how
to handle the bumpy ride as well as what to expect once a
landing is made in new, unfamiliarterrito—ry."
MiamiNews
"ThepersuasiveevidenceNaisbittcites suggeststhathereally
has managed to put his finger on some important develop-
ments."
—Savvy
"Naisbitt has developed a helpful and enlightening synthesis
of several ofthe major directions our nation is taking ... a
heavilyresearched, readable workofsocial,economicandpo-
litical analysis and forecasting.—"
Dubuque, Iowa Witness
"Almost everyone can find within the covers of MEGA-
TRENDS something, in Bacon's words, to 'chew and di-
"
gest.' —
Tampa Tribune-Times
"This is a book to stimulate your imagination. It may even
convinceyou tochangeyour—goals in theworldofbusiness."
SanAntonio, TexasLight
"Enlighte—ning, heartening ... apeach!"
Ben Bova, The WashingtonPost
"Exh—ilarates, frightens, teaches."
Here, There & Everywherenewsletter
"Trueoriginality . .—. greatstrength."
LondonNewScientist
"Supe—r-researched . . . standson solidground."
EuropeanRegionalAffairsmagazine
"In such turbulent times, we prize those among us who see
clearly. John Naisbitt offers a dramatic, convincing view on
the changes already under way. This is a book for everyone
who wants asense—ofthe nearfuture."
Marilyn Ferguson,
authorofTheAquarianConspiracy
— "Insightful andincitejulV
KirkO. Hanson
Stanford University
Graduate School ofBusiness
—
"A tourde force. I am amazed at the amount ofinformation
andthesweep."
—
RobertB. McKersie
Massachusetts InstituteofTechnology
Sloan School ofManagement
"1 hope, andbelieve, that weasacompanyare alreadyout in
front in responding to these changes ... A good piece of
work."
—
Edson W. Spencer
Chairman andCEO,
Honeywell
"Should becomemustreading foranyone who mustknow
what isbeneaththe tipofthe iceberg."
—Alfred Balk
Editorand Publisher,
WorldPressReview
"MEGATRENDS
is fascinating, stimulating, persuasive
easyreading,hardtoputdown,yetfi—lledwithawealthofdata."
John M. Stalnaker
President Emeritus,
The MeritGroup
"Extremelyinteresting, and provides insights intothe future
thatarechallenging, helpful—, and sensible."
Edwin L. Heminger
Editorand Publisher,
TheFindlay, OhioCourier
"A provocative, informative, quotablebook.
It is fiin toread, stimulatingt—ocomprehend."
Carlton E. Spitzer,
Manning, Selvage & Lee
"An importantcontribution tounderstandingourcurrent
situation andourlikel—y future. Itrings with authority."
Merrell M. Clark
President
InstitutesofReligionand Health
"Stimulating, enjoyable and fun. I believe that the book will
prove tobe very beneficial tothoughtful leaders in the United
States."
—
TimJ. Rouse
Union Pacific Raih"oadCompany
"I have ordered 20 copies to distribute among our top man-
agement."
—Richard A. Voell
PresidentandCEO,
RockefellerCenter, Inc.
"A refreshing change from thedetailed quantitative forecasts
which currently dominate business planning. It pulls together
unrelatedinformation inawaythatmakeschangesinoursoci-
ety mucheasierto unders—tand."
RobertA. Beck
ChairmanandCEO,
The Prudential Life Insurance
CompanyofAmerica
"I read it completely through at one sitting. In a word, su-
perb!" —
R. SidneyCrim
Executive Vice President
andGeneral Manager,
The Columbia, South CarolinaRecord
"Firstrate."
—Hugh Sidey
"Abooktogivetothedoomsterswhoforeseethedeclineand
fall of America. Its commonsense and optimism are badly
needed now."
—
Caroline Bird,
AuthorofTheTwo-PaycheckMarriage
and What Women Want
"[Taps] theessenceofanumberofvery importantunderlying
trends in U.S. society. Interestingly, many confirm percep-
tions we have developed over the years using quite different
approaches." —
Roy Amara
President
Institute forthe Future
"Conclusionsare simpleanddirect, notembroidered withthe
stylistic arcanaofmostsocio-economic—treatises."
^JulesTewlow
LeeEnterprises
"A fine book . . . also a rarity: A book that hasdepth, but is
crisply written." —
Elwood M. Wardlow
Associate Director,
AmericanPress Institute
"A dynamic analysis ofthe pastand the shape ofthe future.
MEGATRENDShasalreadybecomean importantpartofmy
resource library—."
Emily H. Womack
Chairpersonofthe Boardand President
The Women's National Bank
"MEGATRENDS
is a fine contribution to the futures litera-
ture." —
^JimO'Toole
CenterforFuturesResearch,
UniversityofSouthernCalifornia
andauthorofWorkinAmerica
"MEGATRENDS is especially timely for me and my asso-
ciatesas we research newproductsandservicesoftheemerg-
ing information society." —
^ThomasJ. Holbein
Executive Vice President
Belden Associates