Mega-Events and Mega-Ambitions: South Korea’s Rise and the Strategic Use of the Big Four Events

141 Pages·2017·2.411 MB·English

by  Yu-Min Joo, Yooil Bae, Eva Kassens-Noor (auth.)

MEGA EVENT PLANNING
Series Editor: Eva Kassens-Noor
MEGA-EVENTS AND
MEGA-AMBITIONS: SOUTH
KOREA’S RISE AND THE
STRATEGIC USE OF THE
BIG FOUR EVENTS
Yu-Min Joo
Yooil Bae
Eva Kassens-Noor
MEGA EVENT PLANNING
Mega Event Planning
Series editor
Eva Kassens-Noor
Michigan State University
East Lansing, MI, USA
The Mega Event Planning Pivot series will provide a global and
cross-disciplinary view into the planning for the world’s largest s porting,
religious, cultural, and other transformative mega events. Examples
include the Olympic Games, Soccer World Cups, Rugby championships,
the Commonwealth Games, the Hajj, the World Youth Day, World
Expositions, and parades. This series will critically discuss, analyze, and
challenge the planning for these events in light of their legacies including
the built environment, political structures, socio-economic systems,
societal values, personal attitudes, and cultures.
More information about this series at
http://www.springer.com/series/14808
Yu-Min Joo · Yooil Bae · Eva Kassens-Noor
Mega-Events and
Mega-Ambitions:
South Korea’s Rise
and the Strategic Use
of the Big Four Events
Yu-Min Joo Eva Kassens-Noor
Lee Kuan Yew School of Public Policy School of Planning, Design and
National University of Singapore Construction & Global Urban
Singapore Studies Program
Singapore Michigan State University
East Lansing, MI, USA
Yooil Bae
School of Social Sciences
Singapore Management University
Singapore
Singapore
Mega Event Planning
ISBN 978-1-137-53112-4 ISBN 978-1-137-53113-1 (eBook)
DOI 10.1057/978-1-137-53113-1
Library of Congress Control Number: 2017937127
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A
cknowledgements
We would like to thank Dr. Bokyong Seo for her valuable research
assistance and Ms. Libby Morgan Beri for her help in editing the
manuscript. This research was financially supported by the Lee Kuan Yew
School of Public Policy, National University of Singapore.
v
c
ontents
1 Mega-Events and Mega-Ambitions: South Korea’s
Rise and the Strategic Use of the Big Four Events 1
2 1988 Summer Olympics and the Rise of South Korea
and Seoul 23
3 Daejeon Expo ’93 and Paving the Way for Future
Development Aspirations 47
4 2002 FIFA World Cup and the Rebranding
of South Korea 69
5 PyeongChang 2018 Winter Olympics 93
6 Conclusions: The Art of Using Mega-Events
for Development 117
Index 129
vii
l f
ist of igures
Fig. 1.1 The timeline of the four mega-events and South Korea’s
key political and economic events 13
Fig. 1.2 South Korea’s four mega-events and their host cities 15
Fig. 2.1 Population of Seoul (1960–1990) 30
Fig. 2.2 Changes in Seoul government’s general accounts 39
Fig. 4.1 Impact of hosting the World Cup on local fiscal autonomy 79
ix
l i
ist of mAges
Image 2.1 Seoul Olympic Stadium 32
Image 3.1 Expo Hanbit Tower 62
Image 4.1 Seoul World Cup Stadium 80
Image 5.1 Alpensia ski jump stadium 103
xi
l t
ist of Ables
Table 2.1 Seoul government’s development plans for the Olympics
(1979) 29
Table 2.2 Investments for the Olympic-related projects
and infrastructure development 33
Table 2.3 Outline of projects for the Seoul Olympic Games 34
Table 3.1 Expenses and funding sources for the Taejon Expo ’93 55
Table 4.1 Chronological chart: the 2002 World Cup bidding 72
Table 4.2 Financing shares for soccer stadiums in localities 78
Table 4.3 Sang-am New Millennium Town plan 82
xiii