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Media Synergy: The Next Frontier in a Multimedia - Agora-imc.com PDF

17 Pages·2006·1.22 MB·English
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Preview Media Synergy: The Next Frontier in a Multimedia - Agora-imc.com

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of one media touchpoint approach is illustrated in Figure 6. As shown, in this approach the media planner starts with what media form the consumer uses. consumption and how consumers access and use media in their daily lives and what
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.