of one media touchpoint approach is illustrated in Figure 6. As shown, in this
approach the media planner starts with what media form the consumer uses.
consumption and how consumers access and use media in their daily lives and
what
Media Synergy: The Next Frontier in a Multimedia - Agora-imc.com PDF
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Description:
of one media touchpoint approach is illustrated in Figure 6. As shown, in this
approach the media planner starts with what media form the consumer uses.
consumption and how consumers access and use media in their daily lives and
what
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