Media Power and the Transformation of War

233 Pages·2012·0.781 MB·English

by  Chiara de Franco (auth.)

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Media Power and the
Transformation of War

Chiara de Franco
Media Power and the Transformation of War
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Media Power and the
Transformation of War
Chiara de Franco
ResearchFellow,King’sCollegeLondon,UK
©ChiaradeFranco2012
Softcover reprint of the hardcover 1st edition 2012 978-1-137-00974-6
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ISBN 978-1-349-43609-5 ISBN 978-1-137-00975-3 (eBook)
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To the one who waged the only war I support
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Contents
ListofFiguresandTables ix
Acknowledgments x
Introduction 1
1 MediaPower:ARadicalView 5
1 Mediaeffects 10
2 Mediapower 16
3 Foranewanalyticalframework 20
4 Thesourcesofpower:theimageandthearena 25
5 Afour-dimensionaldefinition 31
6 Twocasestudies 33
7 Lookingformediaeffects 38
2 PowerovertheAgenda 47
1 ‘Agending’Kosovo 53
1.1 Thebeginning:Kosovoin1992 58
1.2 ThecreationofavisuallinkwithBosnia:Kosovoin
1993 61
1.3 Climbingtheagenda:Kosovobetween1997and
1998 63
2 ‘Agending’Afghanistan 65
2.1 Buildingsalience 66
2.2 Buildingnarratives 71
3 Comparisonandconclusions 76
3 PowerovertheProcess 80
1 Real-timeKosovo 82
2 Real-timeAfghanistan 92
3 Comparisonandconclusions 96
4 PowerovertheChannel 99
1 MediaDiplomacyinKosovo 101
1.1 Theleveloftheactor 102
1.2 Theleveloftheinteraction 107
vii
viii Contents
2 MediaDiplomacyinAfghanistan 113
2.1 Theleveloftheactor 114
2.2 Theleveloftheinteraction 118
3 Comparisonandconclusions 123
5 PowerovertheInstruments 126
1 Kosovo’sSemioticWar 128
1.1 Theairstrikes 132
2 Afghanistan’sSemioticWar 146
2.1 OperationEnduringFreedom 149
3 Comparisonandconclusions 160
6 Conclusions 163
1 Mediapowerclarified 165
1.1 Themediumandthesystem 167
1.2 Narratives,framing,andtheimage 169
1.3 Releaseofsensitiveinformation 173
1.4 Thearena 175
2 Implicationsforwarfare 176
2.1 Mediatedperceptions,analogies,andpractices 178
2.2 Mediatedinteraction 181
3 What’snext 182
Notes 185
Bibliography 188
Index 216
Figures and Tables
Figures
2.1 ExampleofaSemioticSquare(fromGreimas&Courtés,
1979,Vol.I,p.32) 52
2.2 SemioticSquareoftheBosniaSyndrome 56
Tables
1.1 Owntheoreticalframework 32
6.1 Revisedtheoreticalframework 166
ix