Media Literacy: New Agendas in Communication (New Agendas in Communication Series)

256 Pages·2009·2.663 MB·English

by  Kathleen Tyner (editor)

Media Literacy
This volume explores how educators can leverage student proficiency
with new literacies for learning in formal and informal educational
environments. It also investigates critical literacy practices that can best
respond to the proliferation of new media in society. What sorts of media
education are needed to deal with the rapid influx of intellectual and
communication resources and how are media professionals, educational
theorists, and literacy scholars helping youth understand the possibilities
inherent in such an era?
Offering contributions from scholars on the forefront of media literacy
scholarship, this volume provides valuable insights into the issues of
literacy and the new forms of digital communication now being utilized
in schools. It is required reading for media literacy scholars and students
in communication, education, and media.
Kathleen Tyner is an assistant professor in the Department of Radio,
Television and Film at The University of Texas at Austin. She is author, editor,
producer, and co-editor of numerous books, articles, documentaries, and
curricular materials related to literacy and new media, including Literacy
in a Digital World: Teaching and Learning in the Age of Information, A
Closer Look: Youth Media, and the award-winning Scanning Television II.
Professor Tyner conducts research and evaluation projects internationally
about the uses of digital media for analysis and production in formal and
informal learning environments.
New Agendas in Communication
A Series from Routledge and the College of
Communication at the University of Texas at Austin
Roderick Hart and Stephen Reese, Series Editors
This series brings together groups of emerging scholars to tackle important
interdisciplinary themes that demand new scholarly attention and reach
broadly across the communication field¹s existing courses. Each volume
stakes out a key area, presents original findings, and considers the long-
range implications of its “new agenda.”
Interplay of Truth and Deception
edited by Matt McGlone and Mark Knapp
Journalism and Citizenship
edited by Zizi Papacharissi
Understanding Science
edited by LeeAnn Kahlor and Patricia Stout
Political Emotions
edited by Janet Staiger
Media Literacy
edited by Kathleen Tyner
Media Literacy
New Agendas in Communication
Edited by Kathleen Tyner
First published 2010
by Routledge
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Simultaneously published in the UK
by Routledge
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Library of Congress Cataloging-in-Publication Data
Media literacy : new agendas in communication / edited by Kathleen
Tyner.
p. cm. – (New agendas in communication series)
Includes bibliographical references and index.
1. Media literacy. 2. Mass media – Technological innovations.
3. Mass media – Study and teaching. I. Tyner, Kathleen R.
P96.M4M46 2009
302.23–dc22 2009019073
ISBN 0-203-86727-0 Master e-book ISBN
ISBN10: 0-415-87220-0 (hbk)
ISBN10: 0-415-87221-9 (pbk)
ISBN10: 0-203-86727-0 (ebk)
ISBN13: 978-0-415-87220-1 (hbk)
ISBN13: 978-0-415-87221-8 (pbk)
ISBN13: 978-0-203-86727-3 (ebk)
Contents
List of Figures vii
List of Tables viii
List of Contributors ix
Introduction: New Agendas for Media Literacy 1
KATHLEEN TYNER
PART I
Literacy in Action: Media Literacy in
Community-Based Settings 9
1 Young People, New Media, and Participatory Design:
A Study of Cybermohalla from India 11
SANJAY ASTHANA
2 Digital Pathways to Learning Through Collaborative
Media Production 28
KRISTIN M. BASS AND ELIZABETH A. BANDY
PART II
Views from the K-12 Classroom: Media
Literacy in Formal Education 51
3 Voices from the Trenches: Elementary School Teachers
Speak about Implementing Media Literacy 53
JEFF SHARE
4 Thinking Inside the Classroom: Notes from the Field 76
ALLISON BUTLER
vi Contents
PART III
The Next Generation: Media Literacy in
Higher Education 99
5 Composing and Reflecting: Integrating Digital Video in
Teacher Education 101
DAVID L. BRUCE
6 “Truthiness” and Trust: News Media Literacy Strategies
in the Digital Age 124
JENNIFER FLEMING
7 A Safety Net? Using New Technologies to Engage
Education Students in Controversial Topics 147
J. LYNN McBRIEN
PART IV
Beyond the Classroom: Media Literacy in
Virtual Environments 173
8 Media Literacy 2.0: Unique Characteristics of Video
Games 175
AARON DELWICHE
9 New Media Literacies By Design: The Game School 192
ALICE ROBISON
10 Augmented Reality Gaming and Game Design as a
New Literacy Practice 209
JAMES M. MATHEWS AND KURT D. SQUIRE
Index 233
Figures
1.1 Scratch book as collage of forms 16
1.2 A wallpaper by Cybermohalla practitioners 23
2.1 Screen shot from String Bean Loser 38
2.2 Screen shot from Use, Misuse and Abuse 40
2.3 Screen shot from Use, Misuse and Abuse 40
5.1 Storyboard of sequence 2 108
5.2 Video still of sequence 2 108
5.3 Video still of sequence 3 108
5.4 Storyboard of sequence 4 109
5.5 Video still of sequence 4 109
5.6 Storyboard of sequence 5 109
5.7 Video still of sequence 5 109
5.8 Video still of sequence 6 109
5.9 Video still of sequence 7 110
5.10 Storyboard of sequence 8 110
5.11 Video still of sequence 8 110
5.12 Storyboard of sequence 9 111
5.13 Video still of sequence 9 111
5.14 Storyboard of sequence 10 111
5.15 Video still of sequence 10 111
5.16 Video still of sequence 11 111
5.17 Storyboard of sequence 12 112
5.18 Video still of sequence 12 112
5.19 Storyboard of sequence 13 112
5.20 Video still of sequence 13 112
9.1 Games design and systems 199
10.1 Screen capture of introductory text 215
10.2 Screen capture of the game map 215
10.3 The initial screen that players see when they trigger a video 217
10.4 Students viewing the video clip depicted in Figure 10.3 217
10.5 Students entering a campus building in order to interview
the Chancellor 221
10.6 A student reviewing additional evidence before writing
her article 221
Tables
5.1 Student experience with equipment 105
5.2 Create a video CinePoem assignment 105
5.3 Poems selected by groups for CinePoem projects 106
5.4 Student responses to best moments of the CinePoem project 114
5.5 Most frustrating aspect of the CinePoem project 115
7.1 Coded themes from E! and BB transcripts 156
9.1 Game School ways of knowing 196
9.2 Ten core practices defining the Game School 198
9.3 The new media literacies: participatory culture 201
Contributors
Sanjay Asthana is an associate professor in the School of Journalism
at Middle Tennessee State University. His research interests are
heterodox and span neo-Marxism, postcolonial theory, media studies,
and visual culture. Dr. Asthana received his Ph.D. from the School of
Journalism and Mass Communication, University of Minnesota. His
book, Innovative Practices of Youth Participation in Media, published
for UNESCO in 2006, is a seminal text in the emerging field of youth
media.
Elizabeth A. Bandy is a research associate at Rockman et al, a research,
evaluation, and consulting company with offices in San Francisco, CA,
and Bloomington, IN. Elizabeth’s interests revolve around the role of
media and technology in young people’s development and learning,
both formal and informal. At Rockman, Elizabeth is currently working
on evaluations of the Science and Technology Program at Youth
Radio, the Advanced Digital Pathways program at the Bay Area Video
Coalition, and the QUEST media education project for PBS station
KQED in San Francisco. Elizabeth has a B.S. in communication from
Miami University, an M.A. in communication technology and policy
from the University of Texas at Austin, and a Ph.D. in children,
adolescents, and media from Stanford University.
Kristin M. Bass is a research associate at Rockman et al, a research,
evaluation, and consulting company with offices in San Francisco, CA,
and Bloomington, IN. Kristin is primarily interested in the development,
evaluation, and implementation of alternative assessments of student
learning. Kristin manages evaluation projects primarily related to STEM
education at Rockman and consults on the selection and design of project
instruments. Current evaluations include the Science and Technology
Program at Youth Radio and the Advanced Digital Pathways program
at the Bay Area Video Coalition. Prior to joining Rockman, Kristin
was a postdoctoral fellow at the Learning Research and Development
Center at the University of Pittsburgh and the Berkeley Evaluation and