media kit

12 Pages·2017·2.84 MB·English

M E D I A K I T
Welcome to MediaPost
MediaPost is the leading, longest-standing publisher
covering online media, marketing and advertising. Its
mission is to provide essential resources to super-
serve media decision-makers who control top-tier
advertising budgets.
Launched in 1996 by AdWeek creator Kenneth
Fadner, MediaPost has grown from a single weekly
email newsletter to a company of veteran
media journalists, event specialists, marketers and
designers. Together they produce over 65 email
newsletters, four prestigious award programs and
30+ major industry events. Subscribers exceed
200,000 in 6,000+ agencies, with 86% active in the
planning or buying of advertising.
MediaPost's publications reach
more key decision-makers than any
other advertising trade publisher.
Audience Snapshot/Data
MediaPost is read by the VP
34% Media Execs
of Marketing/CMO Director of
‘C,’ ‘VP’ or Director Level/Top-Level Managers
100
Marketing at all of the
top 100 advertisers in 2015
33%
Media Buyers/
Planners/Supervisors MediaPost has
643,015 monthly
22%
unique
Brand/
visitors
Marketing Managers
MediaPost is read by those in
8% 3%
Account Other control of media spending
(Account Supervisors, Associate Media Directors)
Management/
50
at all of the top billing
Creative Services
U.S. ad agencies in 2015
Source: Insight Express, November 2015; Source: Google Analytics, March 2016
Content That Informs Advertising Decision-Making
50%
In Q3/2016 2,000 interactive agency executives (buyers,
planners & senior executives) and advertisers (marketers),
were asked:
“What publisher most regularly provides content that
37.5%
leads to a change in your advertising decision-making?”
25%
Marketer
Agency
12.5%
0%
MediaPost AdWeek AdAge eMarketer AdExchanger iMedia Cynopsis Digiday
MediaPost was the #1 choice with BOTH brand marketers and their counterparts at advertising agencies
Source: Advertiser Perceptions, 2016
The Unquestioned Leader in Industry Coverage
500
In an increasingly fragmented media landscape, it is paramount to offer buyers, planners
375
and marketers dedicated and comprehensive content on ALL categories and niches
No other trade news source publishes more content and covers more topics vital
to decision-makers involved in media, marketing and advertising than
MediaPost
250
Weekly Stories (Avg)
125
0
MediaPost AdWeek AdAge eMarketer Digiday AdExchanger
Source: Average of Stories Published Per Week Over 3 Month Period
Market Research
Independent market research conducted by Advertising Perceptions in August of 2016 suggested that
MediaPost is regarded as the top trade content provider among marketers and agency buyers/planners
Written Feedback
Highest Total Reach
65% of media professionals polled say they
“{MediaPost} It’s really up-to-date
read MediaPost regularly. That is compared to
information – and I mean not just the
54% for AdAge and 53% for AdWeek. No past few days worth of information. If
other trade scored higher than 20% something happens, they have it. It’s
important to stay relevant in media,
and they make it ridiculously easy
Top Brand Awareness
to do so.”

– Marketer, Sr. Director
87% are aware of the MediaPost brand,
compared to 74% for AdWeek, 72% For AdAge,
59% for eMarketer. No other trade scored
higher than 40%
“They all provide in-depth news for
Read Regularly their respective mediums. They have
world class content writers.” 

– Agency, Sr. Director/Director
64% of media professionals polled said they read
MediaPost every day. AdWeek scored 2nd with
19% and AdAge scored 3rd with 18%
Source: Advertising Perceptions- Independent Study, 2016
T h e M e d i a P o s t A u d i e n c e
With 185,000 members — regular subscribers that have signed up to
receive our publications via email, MediaPost is the most influential of
any trade publishing. These subscribers include the final agency and
brand-side decision-maker for 87% of all dollars spent on advertising
from 2015. Here is a highlight of some of the top agencies and brand
marketers that make up our regular readers:
"MediaPost continues to be the leading destination for coverage around all
aspects of marketing, and it continues to be a must-have for our marketing
needs; aggregating together the marketers and agencies that we speak to.
Its the first stop for almost everyone's daily reading."
Cory Treffiletti
SVP, Marketing @ Oracle Marketing Cloud
Customized Content for All Media Decision Makers
MediaPost is unique in its coverage of the media and advertising
landscape, with 60 specific eNewsletters. This is born out of a strategy to
have a niche-specific and customized roster of content for every single Digital Media
one of our readers- nearly all of whom are media professionals in control
of an advertising expenditure. Publishers
OMMA Today
MediaPost produces more content than any other advertising trade Online Spin Publishers Daily
Future of
publisher and employs more full-time journalists than any other player in Daily Online Examiner Supply-Side Insider
the industry. Metrics Insider Online Publishing Insider
MAD London Media
Content Marketing Insider
Most importantly, MediaPost has built a dedicated editorial department
Native Insider
Cross-Channel Marketing Insider
for each of the most important niches in the media, marketing and
IOT Daily
advertising world. Our full roster of all editorial departments and the
VR/AR Insider
publications produced:
AI Insider
Data
Video
Marketing Data & Targeting Insider Online Video Daily
Audience Buying Insider Television Video Insider
Metrics Insider Programmatic Video Insider
Agency
Online Video Critique
Marketing Daily Marketing; Sports Television News Daily
Marketing ATN Marketing: Entertainment MediaPost Agency Daily TV Watch
Engage: Hispanics Marketing: Travel TV Everywhere
Engage: Moms Marketing: Automotive Audience Buying Insider-
Engage: Affluent Marketing:CPG Programmatic TV
Engage: Boomers Marketing: Health
Engage: GenY Programmatic
Mobile
Engage: Men
Traditional
RTM Daily
Mobile Marketing Daily
Programmatic Insider Media
Mobile Insider
Audience Buying Insider
MobileShopTalk
RTBlog
MoBlog
Social IOT Daily Media Daily News
Garfield At Large
Search
MadBlog with Barbara Lippert
E-Mail Creative Media Blog
Social Media & Marketing Daily
Research Brief
Social Media Insider
Search Marketing Daily
The Social Graf
Email Marketing Daily
Search Insider
Email Insider
SearchBlog
Email Insider- Europe
The Best Writing Team In The Industry
For nearly two decades, MediaPost has produced the nation's finest daily in-depth coverage of all things germane to marketing and advertising. Our stable of
writers has grown to include talented authorities in every media discipline, all with personal styles our readers have come to know and love.
Joe Mandese Barbara Lippert Bob Garfield Tobi Elkin Steve Smith Nina Lentini Steve McClellan
Editor-in-Chief Editor at Large Editor at Large Editor, Editor, Mobile Editor, Brand Marketing Editor, Agency
Programmatic
Gavin O'Malley Erik Sass Jess Nelson Laurie Sullivan Wayne Friedman Chuck Martin Wendy Davis
Editor, Social Media Editor, Publishing Editor, Email Editor, Search Editor, Television Editor, IOT Editor, Policy/Legal
Marketing
P.J. Bednarski Sean Hargrave Sara Guaglione Larissa Few Felicia Greiff Ben Frederick Phillip Rosenstein
Editor, Online Video Editor, MAD London Publishing Beat Writer Agency Beat Writer Programmatic Beat Writer Mobile Beat Writer Political Marketing Beat
and Email Marketing Writer
Daily EU
John Motavalli Sarah Mahoney Ross Fadner Phyllis Fine Karl Greenberg Amy Corr Thom Forbes
Programmatic Beat Marketing Daily Video Daily Copy Editor Automotive Marketing Editor, Accounts on Marketing Daily
Writer Columnist Columnist Columnist the Move Columnist
Online Advertising Specs - Standard
Creative Units Available
• Leaderboard Website (728x90), Email (640x80), Mobile
320x50)
• InLine Jumbo Banner Website (640x480), Email
(640x480), Mobile 300x250)
• Right Column Website (300x250),
• Logo Treatment PNG, JPEG, GIF
• Three-line Text Ad
Animation looping o.k. – 3x max
I-frames with NO Rich Media or javascript are ok for Newsletters.
Please provide click-url with all ads.
*User-initiated audio is allowed
NEWSLETTERS

GIFs, Animated GIFs, Jpegs: File size is 75kb max. Animation
looping OK — 3x max with 15 seconds max per loop. There should
be at least 1 second in between animated frames for readability.
Please provide click URL with all ads.

*Note: Animated GIFs do not animate when viewed from MS
Outlook 2007. Only the first frame will be shown. 

**The leaderboard position a 320x50 for mobile. Please send a
mobile-friendly leaderboard as well.
Text Ads: Advertiser must provide MediaPost with Headline: max
25 characters, Middle line: max 70 characters, Bottom Line: a
simple URL (max 35 characters)
Example:
Logo: 180x72, 24kb, (jpg, gif or png) and NO animation

Standard Tags: Tags accepted from most systems. Click
commands/click through URL with [TIMESTAMP].
*NOTE- All users using the Microsoft Outlook 2007 email client will
only see the first frame of an animated GIF. We recommend that
animated gif ads sent to us have a first frame that can be functional
as a static ad.
Please submit all creative or tags to Ryan Loechner [email protected] and CC Seth
Oilman [email protected]
WEBSITE
• Material deadline: 3 business days prior to campaign start
• All ROS or RON campaigns require at least 2 creative executions -
- HTML5 tags are preferred for web-based banners
728x90 and 300x250.
• HTML5 tags are accepted on MediaPost.com only. All formats Multiple creative executions are welcome with a maximum of
accepted based upon QA testing. 8 per campaign per month.
All third party tags which adhere to above specs are accepted