Media Essentials PDF
Preview Media Essentials
Description The cover shows 1 Description 2 Text reads as follows: Everything you need to know about the media. Text below the headline reads, ‘The fifth edition of Media Essentials helps you focus on the fundamentals of media studies using current, historical, and accessible examples to tell the story of mass media.’ The most current and accessible coverage of the media industries. More compact and streamlined than other mass media texts, Media Essentials offers just the right amount of detail about the media industries and other key concepts such as convergence, media literacy, legal controls, and media effects. New and expanded coverage includes social media fraud in the 2016 election; the hashtag MeToo and hashtag TimesUp movements; literal and figurative attacks on journalism; the growth of Internet and mobile advertising; and chapter openers on Netflix as a disruptor, the success of eSports, the popularity of podcasts, Chance the Rapper’s unique approach to the music industry, and public relations problems at the NFL. The accompanying photo shows a man playing games on his smart phone. An increased emphasis on foundational topics in Chapter 1. Chapter 1 has been revised and restructured to better emphasize the topics that serve as foundational themes throughout the rest of the text. Expanded sections provide more detail up front on the cultural approach to media studies and the critical process behind media literacy, including the five steps of the critical process. In 3 addition, the chapter includes expanded coverage of the development of mass media industries over time— particularly during the electronic and digital eras—to illustrate how past innovation and change have contributed to the development of our current media world. The accompanying screenshot has text under the title, Critiquing Media and Developing Media Literacy. 4 Description 5 The text below the title reads, Media Essentials emphasizes convergence and practices it, too. LaunchPad for Media Essentials, Macmillan Learning’s online course space, includes a number of key features that engage readers in media concepts and support learning. The text below is divided into four parts: Video Clips, Learning Curve, Digital timeline, and Media Literacy Practice Activities. An illustration under Video Clips reads, LaunchPad along with the Macmillan logo. Visit LaunchPad to watch a clip from the Ryan Coogler film Black Panther and a video from Bloomberg about the impact of the film. Do you agree with the analysis? Why or why not? A text below a paused video reads, launchpadworks.com. The text beside the illustration reads, Video Clips: Callouts in the boxes and margins throughout the book point you to a wealth of video clips, which are divided into two distinct types: (bullet) Web Clips, which suggest an easily accessible third-party video clip and provide a related discussion question; links are included in LaunchPad. (bullet) LaunchPad video quizzes, where you can view a video directly on LaunchPad, respond to accompanying critical thinking questions, and have your answers recorded in the gradebook. We’ve included clips from movies, TV shows, online sources, and other media texts, in addition to insightful interviews with media experts and newsmakers. For a complete list of available clips, see the last book page. An illustration under LearningCurve shows a webpage with a question and four options below. The text besides the illustration reads, LearningCurve: LearningCurve is a gamelike adaptive quizzing system designed to help you review. Each chapter’s 6 LearningCurve uses a wealth of review questions and adaptive technology that analyzes your answers, helping you figure out what you already know and master the concepts you still need to learn. An illustration under Digital timeline shows a webpage with two tables titled Historical Context and Words and Pictures. The text besides the illustration reads, Digital Timeline: A digital timeline feature will help you dive into the history of mass communication and see how one event or advancement led to the next. An illustration under Media Literacy Practice Activities shows a webpage title Media Literacy Practice Activity. The text besides the illustration reads, Media Literacy Practice Activities: Included in each chapter of LaunchPad, these activities help you apply and practice your media literacy skills. Another text below reads, LaunchPad for Media Essentials can be packaged with the book or purchased on its own. To learn more, see the inside back cover or visit launchpadworks dot com. For more information about Media Essentials, please visit macmillanlearning dot com/communication. 7 MEDIA ESSENTIALS 8 MEDIA ESSENTIALS A Brief Introduction Fifth Edition Richard Campbell MIAMI UNIVERSITY Christopher R. Martin UNIVERSITY OF NORTHERN IOWA Bettina Fabos UNIVERSITY OF NORTHERN IOWA Shawn Harmsen COE COLLEGE 9
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