Media data, advertising spaces Munich Airport

308 Pages·2016·35.66 MB·English

Media data, advertising spaces
Munich Airport
No. 2 / 2022
Living ideas – Connecting lives
Contents
/Advertising at Munich Airport!
/ Advertising at
Munich Airport!
From “the classics” to 360° cross-media campaigns: With over 700 advertising
spaces and special placement opportunities, Munich Airport is the ideal
location to showcase brands amid special surroundings. Our clean advertising
concept guarantees exclusive attention thanks to careful selected advertising
locations and their coherent embedding in the noble airport architecture.
All advertising spaces are in the immediate walking distance or at locations with
a high dwell time of passengers. The backlighting of our high-quality spaces
also ensures special visibility and increased perception. Europe’s only five-star
airport ranks among the world’s top air travel hubs. And the target group’s
above-average purchasing power and strong receptivity to brands qualify it as
a premium environment for advertisers. With its numerous resident DAX com-
panies, Munich Airport achieves the hightest stock market value in Germany and
is considered as a top business location.
Thanks to innovative advertising platforms, companies can reach vacationers,
business travellers and decision makers along the entire passenger journey –
from the curbside drop-off to the departure gate. In addition, the airport offers
much more than the conventional out-of-home formats: From digital formats
such as the high-attention digital take-off boards to the exclusive branding
of whole areas and a showroom for protmotions to brand stagings via events.
In 2021 Munich Airport was honored with the prestigious Skytrax Award as
Europe’s best airport for the 14th time. The exclusive architecture, prestigious
surroundings and premium service are also reflected in the time spent here by
passengers. The average duration of two hours high and effective dwell times –
which is exactly what advertisers are looking for.
N
/ Advertising at Munich Airport
W O
S
Outdoor areas Terminal 1 area Terminal 2 area General Aviation Terminal
Munich Airport is connected by Terminal modules A, B, C, D/E Terminal 2 Satellite building All private planes take off and land
road and rail from the East and Munich Airport Center (MAC) Terminal 2 is used exclusively by Lufthansa, The additional building, designed as an extension to in the General Aviation Terminal
West. MAC Forum Star Alliance and Etihad. Terminal 2 and located on the apron of Terminal 2, (GAT).
is architecturally and technically state-of-the-art.
The entire facility and individual The "Terminal 1 area" includes the Terminal 2 is subdivided into Levels. All passengers use the central check-in and baggage
areas offer excellent orientation, Munich Airport Center (MAC) as well These are used differently depending on claim in Terminal 2. After passing through the central
clarity and system understand- as the MAC Forum, alongside the the flight destinations: flights within security checks in Terminal 2, passengers will reach
ing for all passengers in each four structurally-identical terminal Germany and to or from the EU are sepa- the satellite using an underground shuttle.
direction. modules (A, B, C, D/E). rated from inter-continental and non-EU
departures.
AIRPORT Classics
AIRPORT Classics
Analog media
Lightboxes
Lightbox package
business parker
MAC forum, Entrance P20, Level 03
At Munich Airport, business car park P20 is the central car park for the Star
Alliance Terminal 2. If a passenger wishes to get to car park P20 after arriving in
Terminal 2, he will generally go over the MAC forum. Installed in this
thoroughfare is an ensemble of two lightboxes which visually dominates this area.
Lightbox package business parker
Format:
A combination of two lightboxes in horizontal format.
Flow channel
Left lightbox: approx. 10.50 m x 3.00 m (WxH)
E
Right lightbox: approx. 8.30 m x 3.00 m (WxH)
N S
W Number: 2 LB
To Departures
Material:
Vinyl or backlit film (fire protection category B1)
Local private
transport
Production:
T2 Level 03 Arrivals Production for both lightboxes:
€2,420**
Ascent to Level
Additional costs:
04
Assembly and disassembly for both lightboxes:
€930**
P20
MAC Forum
Terminal 1
Price package* 1 month 3 months 6 months 1 year
€34,560 €86,400 €144,000 €240,000
*plus the statutory sales tax, AE: 10%
**production and change assembly costs are at the expense of the client and commissioned by Munich Airport.
Plus the statutory sales tax.
Lightboxes glass frontage
Munich Airport Center
MAC, Level 03
The oversized lightboxes are positioned very prominently on the interior and
exterior next to the two central entrances/exits to the Munich Airport Center
and the MAC Forum. The entrances and exits are used chiefly by passengers
of Lufthansa and Lufthansa partners, departing from or arriving in Terminal 2,
to reach the many retail areas and restaurants, as well as the Munich Airport
Center car rental centre.