ME, INC. How to Master the Business of Being You: A Personalized Program for Exceptional Living

179 Pages·2007·0.63 MB·English

by  Scott W. Ventrella

ME, INC.
How to Master
the Business of
Being You
A Personalized Program
for Exceptional Living
SCOTT W. VENTRELLA
John Wiley & Sons, Inc.
Praise for . . .
Me, Inc.
y
“Scott Ventrella takes best practices of Fortune 500 companies and
shows how you can apply them to another important venture—you!
Your life deserves at least as much attention as your job does, so read
this book and turn your time on earth into a satisfying, meaningful
enterprise.”
Ken Blanchard, co-author of
®
The One Minute Manager and
Leading at a Higher Level
“Rarely does a book so authentically capture the essence of what true
‘personal brand’ transformation is all about. Me, Inc. provides a
unique approach to discovering your personal brand and making it a
reality. Through Scott’s insights and invaluable self-discovery tools,
readers quickly learn that when you build your personal brand, you
build a brand of value . . . value that eloquently translates into success
throughout every facet of your life.”
Laura Tessinari, Senior Partner,
Director of Training, Ogilvy & Mather
“The Me, Inc. program has guided me on the path to even greater per-
sonal and professional achievement and life satisfaction than I ever
thought possible.”
Jack Hallahan, Vice President,
Advertising and Brand Partnerships, MobiTV
“In all of the 13 years since I first heard Scott speak on this subject, I
have consistently been impressed by the value of his approach and the
responses of the hundreds of students who have benefited from his
structured program. With the publication of Me, Inc., Scott now re-
veals to a much larger audience the ways of creating successful, happy
lives [that] his students at Fordham and his executive coaching clients
have been applying with excellent results for years.”
Professor James A.F. Stoner,
Fordham University Graduate School of Business,
New York City
“Me, Inc. provides a clear road map to achieving your goals and find-
ing greater work-life balance. Ventrella’s approach offers an interest-
ing and powerful way to assume control; by managing your life’s am-
bitions as seriously as you might a business endeavor, you can clarify
your thoughts, set priorities and turn your dreams into reality. Ven-
trella is a very effective coach and, like any good boss, he doesn’t let
you off the hook. You want to change things? Look no further.”
Teri Schindler, Media Consultant,
Patrick Davis Partners
ME, INC.
How to Master
the Business of
Being You
A Personalized Program
for Exceptional Living
SCOTT W. VENTRELLA
John Wiley & Sons, Inc.
Copyright © 2007 by Scott W. Ventrella. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any
form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise,
except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without
either the prior written permission of the Publisher, or authorization through payment of the
appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers,
MA 01923, [phone], fax [phone], or on the web at www.copyright.com. Requests to
the Publisher for permission should be addressed to the Permissions Department, John Wiley &
Sons, Inc., 111 River Street, Hoboken, NJ 07030, [phone], fax [phone], or online
at http://www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their
best efforts in preparing this book, they make no representations or warranties with respect to
the accuracy or completeness of the contents of this book and specifically disclaim any implied
warranties of merchantability or fitness for a particular purpose. No warranty may be created or
extended by sales representatives or written sales materials. The advice and strategies contained
herein may not be suitable for your situation. You should consult with a professional where
appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other
commercial damages, including but not limited to special, incidental, consequential, or other
damages.
For general information on our other products and services please contact our Customer
Care Department within the U.S. at [phone], outside the U.S. at [phone], or fax
[phone].
Wiley also publishes its books in a variety of electronic formats. Some content that appears in
print may not be available in electronic books. For more information about Wiley products, visit
our website at www.wiley.com
ISBN-13: 978-0-470-10030-1
ISBN-10: 0-470-10030-3
Printed in the United States of America.
10 9 8 7 6 5 4 3 2 1
To my wife and best friend, Catherine
And our two precious children,
Jennifer and Andrew
You and I possess within ourselves,
at every moment of our lives, under all circumstances,
the power to transform the quality of our lives.
—Werner Erhard