McLuhan's Global Village Today: Transatlantic Perspectives PDF
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Studies for the International Society for Cultural History McLuhan’s Global Village Today Edited by Carmen Birkle, Angela Krewani and Martin Kuester Number 6 MCLUHAN’S GLOBAL VILLAGE TODAY: TRANSATLANTIC PERSPECTIVES Studies for the International Society for Cultural History Series Editors: Chris Dixon Birgitta Svensson Titles in this Series 1 Statistics, Public Debate and the State, 1800–1945 Jean-Guy Prévost and Jean-Pierre Beaud 2 A History of Emotions, 1200–1800 Jonas Liliequist (ed.) 3 A Cultural History of the Radical Sixties in the San Francisco Bay Area Anthony Ashbolt 4 Breast Cancer in the Eighteenth Century Marjo Kaartinen 5 Crime and the Fascist State, 1850–1940 Tiago Pires Marques www.pickeringchatto.com/isch MCLUHAN’S GLOBAL VILLAGE TODAY: TRANSATLANTIC PERSPECTIVES Edited by Carmen Birkle, Angela Krewani and Martin Kuester PICKERING & CHATTO 2014 Published by Pickering & Chatto (Publishers) Limited 21 Bloomsbury Way, London WC1A 2TH 2252 Ridge Road, Brookfi eld, Vermont 05036-9704, USA www.pickeringchatto.com All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without prior permission of the publisher. © Pickering & Chatto (Publishers) Ltd 2014 © Carmen Birkle, Angela Krewani and Martin Kuester 2014 To the best of the Publisher’s knowledge every eff ort has been made to contact relevant copyright holders and to clear any relevant copyright issues. Any omissions that come to their attention will be remedied in future editions. british library cataloguing in publication data McLuhan’s global village today: transatlantic perspectives. – (Studies for the International Society for Cultural History) 1. McLuhan, Marshall, 1911–1980 2. Mass media. I. Series II. Birkle, Carmen editor. III. Krewani, Angela editor. IV. Kuester, Mar- tin editor. 302.2’3–dc23 ISBN–13: 9781848934610 e: 9781781440834 ∞ Th is publication is printed on acid-free paper that conforms to the American National Standard for the Permanence of Paper for Printed Library Materials. Typeset by Pickering & Chatto (Publishers) Limited Printed and bound in the United Kingdom by CPI Books CONTENTS List of Contributors vii List of Figures xiii McLuhan’s Global Village Today: An Introduction – Carmen Birkle, Angela Krewani and Martin Kuester 1 Part I: McLuhan and Media Th eory 1 In-Corporating the Global Village – Richard Cavell 7 2 Metaphorical Eff ects: McLuhan’s Media – Jana Mangold 15 3 Hot/Cool vs Technological/Symbolic: McLuhan and Kittler – Andreas Beinsteiner 21 4 Global Immediacy – Florian Sprenger 31 5 Th e Complementary Aspects of Marshall McLuhan and Postmodernism in the Literary Study of the Internet: Exemplifi ed in the Rhizome Th eory of Gilles Deleuze and Félix Guattari – Martin Speer 47 6 Dubjection: A Node (Refl ections on Web-Conferencing, McLuhan and Intellectual Property) – Mark A. McCutcheon 59 Part II: McLuhan and Literature 7 Herbert Marshall McLuhan: Before Th e Mechanical Bride – David Staines 75 8 ‘Cambridge was a Shock’: Comparing Media from a Literary Critic’s Point of View – Bernhard J. Dotzler 85 9 Master, Collaborator and Troll: Marshall McLuhan, Wilfred Watson and Brian Fawcett – Martin Kuester 93 10 Taking Action: What Comics Demand of their Recipients – Anne Hoyer 105 Part III: McLuhan and Technical Media 11 Radio Voices: Refl ections on McLuhan’s Tribal Drum – Kerstin Schmidt 117 12 McLuhan’s Paradigms and Schafer’s ‘Soundscape’: Parallels, Infl uences, Envelopes, Shift s – Sabine Breitsameter 131 vi McLuhan’s Global Village Today 13 Literary Modernists, Canadian Moviegoers and the New Yorker Lobby: Reframing McLuhan in Annie Hall – Paul Tiessen 145 14 Th e Animated Medium is the Animated Message (?): Reading Animated Moving Pictures with Marshall McLuhan – Philipp Blum 169 15 Marshall McLuhan and the Emergence of American Television Th eory – Angela Krewani 177 16 ‘Th e Medium in Your Pocket’: A McLuhanian Approach to New Media – Raphael Peter 189 Notes 201 Index 233 LIST OF CONTRIBUTORS Andreas Beinsteiner studied philosophy and computer science at the Institute of Philosophy, Leopold-Franzens-Universität (LFU) Innsbruck. His PhD pro- ject attempts to reconstruct the philosophy of Martin Heidegger as an approach to the philosophy of media. In 2010–12 he obtained a doctoral scholarship from the LFU; in 2012–13 he did research at the Albert-Ludwigs-Universität Freiburg, funded by the German Academic Exchange Service. His publica- tions include ‘McLuhan and Heidegger: Similarities and Diff erences’, in Y. Van Den Eede et al. (eds), McLuhan’s Philosophy of Media – Centennial Conference (Brussels: KVAB, 2012), pp. 49–56 and A. Beinsteiner, U. Rußmann, H. Ort- ner and T. Hug (eds), Grenzenlose Enthüllungen? Medien zwischen Öff nung und Schließung (Innsbruck: Innsbruck University Press, 2012). Carmen Birkle is Professor of American Studies at the University of Marburg. She has taught at the Universities of Mainz, Vienna and at Columbia University (NY). Her research and teaching focus on ethnic and gender studies, transcultur- ality, literature and medicine, and popular culture. She is the author of Women’s Stories of the Looking Glass (Munich: W. Fink, 1996) and Migration – Miscege- nation –Transculturation (Heidelberg: Winter, 2004); editor of Literature and Medicine, special issue of genderforum, 26 (2009); and co-editor of (Trans)for- mations of Cultural Identity (Heidelberg: Winter, 1998), Frauen auf der Spur (Tübingen: Stauff enburg, 2001), Sites of Ethnicity (Heidelberg: Winter, 2004), Asian American Studies in Europe, special issue of American Studies, 51:3 (2006), ‘Th e Sea is History’ (Heidelberg: Winter, 2009), Living American Studies (Heidel- berg: Winter, 2010), Emanzipation und feministische Politiken (Sulzbach: Ulrike Helmer, 2012), and Communicating Disease (Heidelberg: Winter, 2013). Philipp Blum, MA is currently working on his PhD thesis in fi lm studies at the University of Marburg, focusing on experimental forms in the intersection of documentary and fi ctional fi lm-making. He works within the national research project ‘Geschichte des dokumentarischen Films in Deutschland 1945–2005’ at the Haus des Dokumentarfi lms in Stuttgart. He also researches and writes on – vii – viii McLuhan’s Global Village Today animated fi lm, theory and the aesthetics of documentary in fi lm and television, found-footage fi lm and fi lm as performing and discursive practice. Sabine Breitsameter is Professor of Sound and Media Culture at the Univer- sity of Applied Sciences Darmstadt. As an expert on electro-acoustic art forms and cultures of listening as well as media ecology, she has worked as an author, director and dramaturge for various radio and TV stations within Germany (ARD), America (NPR) and Canada (CBC). In 2005–6, she was the director of the temporary German-Polish artist radio station, Radio Copernicus. She has also directed numerous festivals and symposia such as Ganz Ohr: Symposium über das Zuhören (1997), StadtStimmen (1999), Trans_Canada (2004) and Th e Global Composition: Conference on Sound, Media and the Environment (2012). She edited and translated R. Murray Schafer’s seminal work Th e Tun- ing of the World as Die Ordnung der Klänge: Eine Kulturgeschichte des Hörens (Mainz: Schott Music, 2010). Richard Cavell is Professor of English at the University of British Columbia (Vancouver, Canada). He is the author of McLuhan in Space: A Cultural Geog- raphy (Toronto: University of Toronto Press, 2002), and has published and lectured internationally in the fi eld of media studies. Bernhard J. Dotzler is Professor of Media Studies at the University of Regens- burg. He obtained his PhD from Humboldt University of Berlin in 1995 and his habilitation from TU Berlin in 2004. His research interests include litera- ture and science as well as media and science, the history of computing, and the archeology of media. He is the author of Papiermaschinen: Versuch über Com- munication & Control in Literatur und Technik (Berlin: Akamedieverlag, 1996), L’Inconnue de l’art: Über Medien-Kunst (Berlin: Kulturverlag Kadmos, 2003), Diskurs und Medium: Zur Archäologie der Computerkultur (Paderborn: Fink, 2006), Diskurs und Medium II: Das Argument der Literatur (Paderborn: Fink, 2010), and Diskurs und Medium III: Philologische Untersuchungen: Medien und Wissen in literaturgeschichtlichen Beispielen (Paderborn: Fink, 2011). Anne Hoyer holds a teaching degree in English and German from the Humboldt University of Berlin. She specialized further in Celtic studies in Berlin as well as in English literature at Queen’s University, Belfast, Northern Ireland. Her PhD thesis examines linguistic and cultural stereotypes in a Scottish comic series. Currently, she is working as a lecturer in English linguistics at the University of Marburg. Her postdoctoral research project concerns methods of evaluating learners’ train- ing success as well as problem-solving strategies in computer-enhanced learning environments, with a special emphasis on English phonetics. Angela Krewani is Professor of Media Studies at the University of Marburg and a member of the Marburg Centre for Canadian Studies. Aft er completing her dis- List of Contributors ix sertation entitled ‘Moderne und Weiblichkeit’(1993), she turned to media studies with Hybride Formen: Cinema, Television Drama, Hypermedia (Trier: WVT, 2001) and Hollywood: Recent Developments (Stuttgart: Axel Menges, 2005). Her research covers international fi lm, television and the theory of digital media with a special focus on media art. She has published widely on the media dimensions of ecological change and the impact of audiovisual representations in war. She is currently working on a book on the history and theory of media art. Martin Kuester is Professor of English Literature at the University of Marburg, Director of its Centre for Canadian Studies and former President of the Asso- ciation for Canadian Studies in German-speaking Countries (2011–13). A graduate of German and Canadian universities, he has published monographs on the Canadian historical novel (Framing Truths (Toronto: University of Toronto Press, 1992)) and on John Milton’s attitude towards language (Milton’s Prudent Ambiguities (Lanham, MD: University Press of America, 2009)) as well as numerous essays on Canadian and English literature. He has also (co)edited several essay collections on Canadian topics and a handbook of literary terms. Mark A. McCutcheon is Associate Professor of Literary Studies at Athabasca University in Alberta, Canada. He researches postcolonial popular culture, copy- right and English Romantic literature. His contribution to this volume relates to work in progress on Marshall McLuhan’s relationship to popular culture and technology, and he has published prior research on this subject in the journal Continuum, 25:5 (2011), pp. 731–42 and in the books Selves and Subjectivi- ties (Alberta: Athabasca University Press, 2012), pp. 235–64 and Local Natures, Global Responsibilities (Amsterdam and New York: Rodopi, 2010), pp. 205–22. His scholarly blog is academicalism.wordpress.com. Jana Mangold is currently completing her PhD dissertation at the University of Erfurt. Her PhD project investigates the history of Marshall McLuhan’s media theory. She also conducts research in the history of cultural anthropology and of rhetoric. Her publications are ‘Becoming Paradigmatic: McLuhan Under- standing Media’, in Y. Van Den Eede et al. (eds), McLuhan’s Philosophy of Media (Brussels: KVAB, 2012), pp. 195–202 and ‘Das “Unübersetzbare” übersetzen: Zur Wissensgeschichte der Medientheorie’, in J. Dünne et al. (eds), Les Intra- duisibles – Unübersetzbarkeiten: Sprachen, Literaturen, Medien, Kulturen (Paris: Editions des archives contemporaines, 2013). She is the co-editor, with U. Han- stein and A. Höppner, of the volume Re-Animationen. Szenen des Auf- und Ablebens in Kunst, Literatur und Geschichtsschreibung (Cologne: Böhlau, 2012). Raphael Peter studied European ethnology/cultural studies, media studies and political science at the University of Marburg and Mount Allison University, Canada. He graduated in 2009 with an MA thesis that examined the cultural
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