ebook img

mbrace living in motion celebration sun friendsaliveness hand in hand commitment difference PDF

106 Pages·2016·15.13 MB·English
by  
Save to my drive
Quick download
Download
Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.

Preview mbrace living in motion celebration sun friendsaliveness hand in hand commitment difference

TRAVEL COURAGE FREEDOM ENDURANCE VISION LOYALTY EMBRACE LIVING IN MOTION CELEBRATION SUN FRIENDS ALIVENESS MOVEMENT GRATITUDE DISCOVERY CONTRIBUTION HAND IN HAND COMMITMENT DIFFERENCE IMPROVEMENT CHANGE COOPERATION NATURE DRIVE MOTIVATION DEDICATION ANNIVERSARY TOGETHER WEATHER SATISFACTION KNOW‑HOW TEAMWORK COLLEAGUE CRAFTSMANSHIP PRECISION PARTNER FUN NAVIGATION PLEASURE ADVENTURE DESTINATION LEARNING HOLIDAY RELIABILITY COMMUNICATION TRAVEL COURAGE FREEDOM ENDURANCE VISION LOYALTY EMBRACE LIVING IN MOTION CELEBRATION SUN FRIENDS ALIVENESS MOVEMENT GRATITUDE DISCOVERY CONTRIBUTION HAND IN HAND COMMITMENT DIFFERENCE IMPROVEMENT CHANGE COOPERATION NATURE DRIVE MOTIVATION DEDICATION ANNIVERSARY TOGETHER WEATHER SATISFACTION KNOW‑HOW TEAMWORK COLLEAGUE CRAFTSMANSHIP PRECISION PARTNER FUN NAVIGATION PLEASURE ADVENTURE DESTINATION LEARNING HOLIDAY RELIABILITY COMMUNICATION TRAVEL COURAGE FREEDOM ENDURANCE VISION LOYALTY EMBRACE LIVING IN MOTION CELEBRATION SUN FRIENDS ALIVENESS MOVEMENT GRATITUDE DISCOVERY CONTRIBUTION HAND IN HAND COMMITMENT DIFFERENCE IMPROVEMENT CHANGE COOPERATION NATURE DRIVE MOTIVATION DEDICATION ANNIVERSARY TOGETHER WEATHER SATISFACTION KNOW‑HOW TEAMWORK COLLEAGUE CRAFTSMANSHIP PRECISION PARTNER FUN NAVIGATION PLEASURE ADVENTURE DESTINATION LEARNING HOLIDAY RELIABILITY COMMUNICATION TRAVEL COURAGE FREEDOM ENDURANCE VISION LOYALTY EMBRACE LIVING IN MOTION CELEBRATION SUN FRIENDS ALIVENESS MOVEMENT GRATITUDE DISCOVERY CONTRIBUTION HAND IN HAND COMMITMENT DIFFERENCE IMPROVEMENT CHANGE COOPERATION NATURE DRIVE MOTIVATION DEDICATION ANNIVERSARY TOGETHER WEATHER SATISFACTION KNOW‑HOW TEAMWORK COLLEAGUE CRAFTSMANSHIP PRECISION PARTNER FUN NAVIGATION PLEASURE ADVENTURE DESTINATION LEARNING HOLIDAY RELIABILITY COMMUNICATION TRAVEL COURAGE FREEDOM ENDURANCE VISION LOYALTY EMBRACE LIVING IN MOTION CELEBRATION SUN FRIENDS ALIVENESS MOVEMENT GRATITUDE DISCOVERY CONTRIBUTION HAND IN HAND COMMITMENT DIFFERENCE IMPROVEMENT CHANGE COOPERATION NATURE DRIVE MOTIVATION DEDICATION ANNIVERSARY TOGETHER WEATHER SATISFACTION KNOW‑HOW TEAMWORK COLLEAGUE CRAFTSMANSHIP PRECISION PARTNER FUN NAVIGATION PLEASURE ADVENTURE DESTINATION LEARNING HOLIDAY RELIABILITY COMMUNICATION TRAVEL COURAGE FREEDOM ENDURANCE VISION LOYALTY EMBRACE LIVING IN MOTION CELEBRATION SUN FRIENDS ALIVENESS MOVEMENT GRATITUDE DISCOVERY CONTRIBUTION HAND IN HAND COMMITMENT DIFFERENCE IMPROVEMENT CHANGE COOPERATION NATURE DRIVE MOTIVATION DEDICATION ANNIVERSARY TOGETHER WEATHER SATISFACTION KNOW‑HOW TEAMWORK COLLEAGUE CRAFTSMANSHIP PRECISION PARTNER FUN NAVIGATION PLEASURE ADVENTURE DESTINATION LEARNING HOLIDAY RELIABILITY COMMUNICATION TRAVEL COURAGE FREEDOM ENDURANCE VISION LOYALTY EMBRACE LIVING IN MOTION CELEBRATION SUN FRIENDS ALIVENESS MOVEMENT GRATITUDE DISCOVERY CONTRIBUTION HAND IN HAND COMMITMENT DIFFERENCE IMPROVEMENT CHANGE COOPERATION NATURE DRIVE MOTIVATION DEDICATION ANNIVERSARY TOGETHER WEATHER SATISFACTION KNOW‑HOW TEAMWORK COLLEAGUE CRAFTSMANSHIP PRECISION PARTNER 50 Years of Adria Brand FUN NAVIGATION PLEASURE ADVENTURE DESTINATION LEARNING HOLIDAY RELIABILITY COMMUNICATION TRAVEL COURAGE FREEDOM Inspiring adventures for ffy years ENDURANCE VISION LOYALTY EMBRACE LIVING IN MOTION CELEBRATION SUN FRIENDS ALIVENESS MOVEMENT GRATITUDE DISCOVERY CONTRIBUTION HAND IN HAND COMMITMENT DIFFERENCE IMPROVEMENT CHANGE COOPERATION NATURE DRIVE MOTIVATION DEDICATION ANNIVERSARY TOGETHER WEATHER SATISFACTION KNOW‑HOW TEAMWORK COLLEAGUE CRAFTSMANSHIP PRECISION PARTNER FUN NAVIGATION PLEASURE ADVENTURE DESTINATION LEARNING HOLIDAY RELIABILITY COMMUNICATION TRAVEL COURAGE FREEDOM ENDURANCE VISION LOYALTY EMBRACE LIVING IN MOTION CELEBRATION SUN FRIENDS ALIVENESS 50 Years of Adria Brand Inspiring adventures for ffy years . Contents 6 About the Number 50 9 About Olden Times 15 1965–1975: Birth 25 1976–1985: Growth 37 1986–1995: Maturity 47 1996–2005: Rebirth 61 2006–2015: New Horizons 79 About the Caravans 95 About the Motorhomes 113 About the Mobile Homes 117 About Research and Development 125 About the Design 135 About Memories 145 About the Distributors 173 About the Numbers 177 About the Tourism of the Working Classes 181 About People 187 About the Adria Mobil Group Today 206 In the Authors' Words About the Number 50 For us the number 50 is not some ordinary number, as countless to remember, and for all others who have in any way been touched stories, memories, work achievements, hopes, creations, development, by our brand name to remember. Adria's path, namely, as any path in 50 design, labour, innovations, efforts and much much more is hidden life has not been always a primrose path. But we could and did unify within this number. The number 50 means for us simply a success. to preserve a healthy core and to get only the best out of it. And that It means the right way. The right choice. It signifes Perseverance. best has been throughout the years enriched, upgraded with the fnal Knowledge. Power. And we are very proud of all this. All of us and result this brand name, which today is considered as one of the best the generations before us. Let this number represent to the future in the caravanning industry. Even more: we have become a global generations a shining example of our reputation, as nothing comes out brand name, already known on three continents. of nothing. Nothing is self-evident. We all know this. And that is why the number 50 is not just an ordinary number for us. Or in other words: Thus we can face the future with optimism and with our feet frmly on number 50 are us, the employees and our business partners as well, all the ground, as on the basis of 50 years of experience we know what who have ever had any business dealings with the Adria brand name, success means. It means fnding a solution, whenever a problem as without a single member of the family we would have never been arises. It means to keep on pushing, when the only logical alternative able to reach the number 50. We all together and every single one can would be to desist. It means to say Yes, when everyone else says be very proud of being a part of this beautiful caravanning story, which No. It means to let the inner power and feelings of success take over. has enabled (again the number 5 but this time accompanied by many And we all know that we can. For us and for the future generations, zeros!) over 500.000 users in 50 years to experience the beauty of who will continue creating the Adria brand name after us. Let this caravanning. anthology book be their guide and their textbook. Let they exceed us as the best students exceed their teachers. This anthology book thus refects the birth, growth, maturity, rebirth and new horizons – or simply put, the life of our Adria brand name. And it 50. I see the whole world inside. What about you? is only appropriate and right that the most important facts and some individuals as well are exposed and their stories put on paper. For us Mrs Sonja Gole, General Manager of Adria Mobil 7 About Olden Times, Innovative Ideas and Visionary People Whenever we think about olden times, which have left an indelible imprint on the giant success story, we wish with the help of all available facts to imagine how it all really started and what it really took to come all the way from modest beginnings to a long-lasting success story. Were the beginnings easy? Diffcult? Impossible? In all probability, they were not easy, but with the proper people they became ˝only˝ challenges and thus also the greatest problems turned into solvable, controllable and beatable solutions. In the following article we thus present the facts, which can help us describe the story regarding the olden times, innovative ideas Jurij Levičnik and visionary people, while also realising that the best, the most heart-felt transformed a small workshop into a big story is surely written by the people who have created it. industrial company. The Slovenian pioneer in the caravan feld was Mr Miloš Jevšček from a well-known family of carpenters from Grm, who in the sixties headed a carpentry company Opremales. In 1960 he had the idea of having It all started with his own caravan for fun and his own needs – the frame was made an idea, which was according to his own drawings in the Kovinar company in Kandija, while followed by a drawing the chassis was welded together by Mr Stane Lisac. A year later the frst series of twenty perfected caravans were made at Opremales, and a done on a scale of year after that, another ffty more which were then also patent-protected. 1:20 displaying the shape of the frst At that time the former IMV (the Industry of Motor Vehicles) faced serious Adria caravan, the problems regarding the import of certain raw materials. »Whoever wanted to produce anything more interesting and demanding, for legendary Adria 375. example cars, was mercilessly dependent on imports, as at that time with the exception of strategic raw materials you could not purchase It took just over two anything else in our country,« says, among other things, Mr Marjan Ivan Moškon, the author of »A Story about a Giant from the Gorjanci,« (1974), months to produce while a similar thing was also confrmed by Mr Lukšič, MSc, in the book the frst prototype of »My Story Is Adria« (2005). the Adria caravan. 9 All the historic sources quote one glaring fact, namely, that Adria was Even the longest created as a consequence of a very pragmatic solution to looking for journey begins with a a source of foreign currency, which had to be found in the beginning single step. Engineer of the sixties and seventies of the previous century by Yugoslav Martin Sever, who importers. From this entirely unromantic reality some very romantic stories began to be made especially regarding the tremendous designed the caravan, enthusiasm, which thus drove the machine engineer Mr Martin Sever, drove over two a great visionary from Dolenjska and Mr Jurij Levičnik, the leading thousand kilometres man at IMV at that time, on the path of developing Adria's frst Martin Sever caravans. to deliver the caravan developed a completely new to the trade fair in product – the Adria Thus in the spring of 1965 both of these two men started to exchange Stockholm. caravan. experiences, and Mr Sever started to build IMV's frst sample caravan for a well-known buyer in Sweden – Karl Willhelm Karlsson. In some two months a frst prototype was made, named ADRIA 375. From here on the story is already well-known – it was about a legendary journey by the engineer Mr Sever to Stockholm, where the caravan was displayed at the local fair. The frst part of the task was thus carried out, while what followed, was searching for many improvements, which would satisfy Swedish customers, and which would also mean a step away primarily from caravans, which had already been made in the United Kingdom – which would specifcally be stronger insulation, a safer chassis Swed Karl Willhelm and, last but not least, a reduced weight. This task was solved the Karlsson recognised following year by Mr Martin Sever and his colleagues in a satisfactory the potential in way. Based on the very popular type of caravan OPIA in Sweden, Adria and became the frst sales the OPATIJA caravan was constructed in 1966, which opened the representative for door widely for Adria to the Swedish market. Where did the key for Adria caravans. success lie? According to offcial sources, that lay especially in the »torsion suspension, with which we had had a lot of success with delivery vehicles…« Which is also somehow logical, as the caravans production belongs in essence to the automobile industry. 11 Assembly line for windows in Novo mesto Mr Stanislav Lukšič–Luka joined the team of development engineers and technicians at the end of 1967, at that time still a trainee engineer, who with his knowledge, enthusiasm and dedication undoubtedly contributed a lot to many past and present successes of the Adria brand name. At that time, at IMV they extremely bravely began the development path of caravans and already in the seventies, they started to dictate the tempo to other European producers. Thus IMV was the frst to introduce double glazed glass on the windows of its caravans, followed by warm water central heating in bigger caravans, which came as a huge innovation in 1972 for every other producer in Europe. This catapulted the Adria brand name onto the very summit Lacquering of a caravan of the biggest European caravan manufacturers. But our story had only just began. Caravan at the quality Assembly line for caravans in Novo mesto control The caravan industry gave rise to extensive technological and economic development in the Dolenjska region and Slovenia. A view of the caravan assembly line Kitchen block modules from Semič 12 13 The World Events Which Marked the Decade First Decade The sixties of the previous century were marked by the After 1970 both world superpowers, the USA, as well cold war tensions betwen The Soviet Union and NATO as the USR, were economicaly weakened. In 1973 1965–1975 alliance. At that time the war in Vietnam also broke out, the frst so-called oil shock occured, which is today while the situation in Cuba came to a boiling point. The considered the end of the golden age of capitalism or BIRTH symbol of the cold war became The Berlin Wall, which prosperity, which had lasted since 1950. The whole was built in 1961, thus dividing Berlin into the Eastern world was enveloped in the crisis, which showed itself and Western parts. in the West in the form of stagnation, and in the East in many unsuccessful reforms, which later lead to the These years were marked in Yugoslavia by huge implosion. In 1974 in Yugoslavia a new constitution with economic reforms, as in the beginning of the decade a famous Law on Associated Labour, which should set the so-called little reform or new economic arrangement, the basis for the uninterrupted mutual operation on the which was based on changes in the foreign currency, unifed Yugoslav market, was introduced. All energy was external commerce, credit and banking system, was supposed to be directed towards the self-managing introduced. Already in 1965 another new reform transformation of the economy. was accepted, which was even named the deepest And There it Was … a Caravan intervention in the Yugoslav economic system since the In the sixties and seventies the world was also shocked beginning of the ffties. It was about a change of course by natural catastrophies, while on the other hand the 1965 – The story of the Adria caravan, whose name becomes towards the market economy and at the very same young and old went crazy over the British band the synonymous with spending free time on the Adriatic Sea, begins in time it was a sort of a call to develop »self-management Beatles (their common path ended unfortunately in 1969) 1965 in the Industry of Motor Vehicles (IMV) in Novo mesto. There and direct democracy,« but all these reforms only and the Rolling Stones, who are still present on the are several stories regarding the beginnings, but certain names exacerbated the economic and social conditions; music scene today. The frst man walked on the moon and facts appear in all of them: the idea and the decision about the this reform had only negative effects on Slovenian (1969). The Aswan high dam in Egypt was fnished, development of a new product within IMV was accepted by Mr Jurij companies. while the northern tower of the World Trade Center in Levičnik, a long-time director and also »a giant of progressive ideas, New York became the highest building in the world. economic thoughts, hard work and respectful results«. The engineer The year 1968 became very turbulent. The so – called Joe Fraizer beat the reigning champion Muhammed Ali Mr Martin Sever, who is called by people in the know as »the father of »Prague Spring« occured in Czechoslovakia, which lead to (former Cassius Clay) in the boxing »duel of the century« the caravan«, was at that time in charge of the development centre an invasion by Soviet troops, as well as troops from other (1970). »Black September« hit Germany (1972), when at at IMV and together with his team of engineers and technicians Warsaw pact members. Its occupation thus lasted until the Olympic Games in Münich a group of Arab terrorists – constructed the frst prototype of the Adria 375 caravan, which was 1990. Europe itself was rocked by student demonstrations, Black September – kidnapped and assassinated 11 later sold to Sweden. After the product's initial coordination and which were the most radical in Belgrade. During this Israeli sportsmen. The Watergate affair in the States adaptation for the Swedish market, an order for 500 caravans for period, the president of the Slovenian government Stane caused the resignation of the American president a well-known Swedish buyer, Mr Karl Willhelm Karlsson, who also Kavčič, who had come to this position a year earlier, Richard Nixon (1974). became an important link in the development team at Adria, a long- and who was also known as »the father of the national term business partner and an importer for the Swedish market, was economy«, played a very important role in the Yugoslav There were a little over 3,3 billion people living in the placed. In the meantime they brought a caravan made by their own and Slovenian economy. Namely, he was a persistant world at the beginning of this decade… producer Osby, named Opia, to Novo mesto, with whose analysis defender of the market economy and of national interests. the development team at Adria deepened its knowledge with the Kavčič made many enemies and due to this, a strong political process against him was in the wings. 15 fnal result being the Opatija caravan, already made in 1966. Soon The Adria Caravan Takes over Europe afterwards they started to develop new prototypes of caravans under the management of the enginneer Mr Sever: model Adria 305, model Adria 380 and model Adria 450 – they were all shown for the frst time The success in sales of Adria caravans after 1968 was undoubtedly at the Belgrade car fair. due to the sensible selling point: »a light and well-equipped caravan At the end of the at an affordable price«, as well as the fact that the success would The aforementioned three prototypes were developed and produced year 1966 a Swedish be ensured only under the condition if they managed to quickly and in the factory and soon afterwards the frst generation of Adria tourist travelled effectively adapt to the existing needs of the market. IMV was thus caravans, having been made on the basis of the aforementioned among the frst caravan producers, which started with innovations like through Novo mesto three models, was created; al three prototype caravans had the double glazed windows, central heating, central run-off drain… with one of the frst same shape of the frontal and rear wall, while the bent part of the roof remained different with the models on the frst three lenghts of the IMV caravans ever bodywork. The typical oval external look of the caravan has its origins produced – here. the Opatija. The new IMV caravan going for a test drive (1966). The factory needed approximately two years to prepare for the production of caravans. The frst 300 units, which were pre- ordered, were sold in Sweden. The caravan was constructed in the factory and one sixth of the materials used for production were imported. 16 17 The oval-shaped exterior and white- coated aluminium surface were two of the typical features of the frst generation of Adria caravans. The frst prototypes of Adria caravans were introduced to the public at the Belgrade car fair. 1969 – The production plan for this year predicted 10.000 units and the Adria brand name showed Slovenia, as well as Yugoslavia and Europe itself that it was not to be taken lightly any more. Caravanning experts all over Europe started to take an interest in Adria caravans, as well as in the factory, where these caravans were manufactured. Thus they hosted scores of reporters and our importers and in this way also presented the Adria brand name to the foreign public. The production capacities at IMV according to the bold plans thus became too small, and therefore a new production hall was fnished in 1969. The management started to realise the importance of the brand name's promotion. For this purpose they took part at various fairs – among others, they were regularly present at the Belgrade car fair, and for the frst time they also took part at the biggest caravan fair in Europe at Essen in Germany. 18

See more

The list of books you might like

Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.