Mastering public speaking = 公共演讲的艺术 /Mastering public speaking = Gong gong yan jiang de yi shu

450 Pages·2012·9.44 MB·English

by  George L.

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Why Do You Need This New Edition?
The Seventh Edition of Mastering Public Speaking places greater
emphasis on the practical application of theory and concepts.
Following suggestions from reviewers and editors, the authors
have updated examples, websites, and references to technology.
A cleaner, more streamlined design presents content in a more
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on application to help students become more effective speakers.
Key updates include:
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● Fewer features and a cleaner layout facilitate student learning.
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available about these often-used research tools.
● Sample APA and MLA bibliographic references have been updated.
●● ”aCEcrxcitpuiclroaarlc intyh gai nnOkdinn ldgini resek”ci ltsl sisd,t euinbdtareornsdt suin ct oeed aa c inhw eCcahhlatahpp ttoeefrr hh1ea, lvpaerf eub l reIeneitnnef rounrpecdet adint eafodnr dma nmadto iocrhnee. fcuklleyd i llfuosrtrated
● i”nP rsaucbtisceeq Cureitniqt uceh”a patcetirvsi.ties have been updated and moved to the first end-of-chapter
exercise to better focus students on this important skill.
● New photographs throughout the book add visual interest and
illustrate topics discussed in the text.
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SEVENTH EDITION
Mastering
Public Speaking
GEORGE L. GRICE
Radford University, Professor Emeritus
JOHN F. SKINNER
San Antonio College
Allyn & Bacon
Boston • New York • San Francisco
Mexico City • Montreal • Toronto • London • Madrid • Munich
Paris • Hong Kong • Singapore • Tokyo • Cape Town • Sydney
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Editor-in-Chief:Karon Bowers
Series Editorial Assistant:Susan Brilling
Marketing Manager:Suzan Czajkowski
Production Editor:Karen Mason
Editorial Production Service:Progressive Publishing Alternatives
Manufacturing Buyer:JoAnne Sweeney
Electronic Composition:Progressive Information Technologies
Text Designer:Joyce Weston
Photo Researcher:Kate Cebik
Cover Designer:Kristina Mose-Libon
Copyright © 2010, 2007, 2004, 2001, 1998, 1995, 1993 Pearson Education,
Inc., publishing as Allyn &Bacon, 75, Arlington Street, Suite 300, Boston,
MA 02116
All rights reserved. Manufactured in the United States of America. No part
of the material protected by this copyright notice may be reproduced or
utilized in any form or by any means, electronic or mechanical, including
photocopying, recording, or by any information storage and retrieval system,
without written permission of the copyright owner.
To obtain permission(s) to use material from this work, please submit a written
request to Pearson Higher Education, Rights and Contracts Department,
501 Boylston Street, Suite 900, Boston, MA 02116, or fax your request to
617-671-3447.
Credits appear on page 413, which constitues an extension of the copyright
page.
Library of Congress Cataloging-in-Publication Data
Grice, George L.
Mastering public speaking / George L. Grice, John F. Skinner. — 7th ed.
p. cm.
Includes bibliographical references and index.
ISBN-13: 978-0-205-59336-1 (alk. paper)
ISBN-10: 0-205-59336-4 (alk. paper)
1. Public speaking. I. Skinner, John F. II. Title.
PN4129.15.G75 2010
808.5'1—dc22
2008050238
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1—WEB—14 13 12 11 10 09
Allyn & Bacon
is an imprint of
ISBN-10: 0-205-59336-4
www.pearsonhighered.com ISBN-13: 978-0-205-59336-1
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To Wrenn,Evelyn,Carol,and Leanne
To Suzanne,Drew,and Devin;
Beverley,G.W.,Rick,Randy,
and the memory of my grandmother,
Gertrude Viola Wallace
and
To the memory of Robert C.Jeffrey,
our teacher and friend
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Brief Contents
1. An Introduction to Public Speaking 1
2. The Ethics of Public Speaking 16
3. Speaking Confidently 32
4. Responding to Speeches 52
5. Analyzing Your Audience 74
6. Selecting Your Speech Topic 94
7. Researching Your Topic 112
8. Supporting Your Speech 132
9. Organizing the Body of Your Speech 154
10. Introducing and Concluding Your Speech 172
11. Outlining Your Speech 188
12. Wording Your Speech 206
13. Delivering Your Speech 224
14. Using Presentational Aids 242
15. Speaking to Inform 260
16. The Strategy of Persuasion 280
17. The Structure of Persuasion 298
18. Speaking on Special Occasions 324
19. Speaking in and as a Group 338
Appendix: Sample Speeches 357
vii
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Contents
Preface to the Student xxiii
Preface to the Instructor xxiv
Chapter 1 An Introduction to Public Speaking 1
Why Study Public Speaking? 2
Personal Benefits 2
Professional Benefits 3
Public Benefits 3
Definitions of Communication 4
Levels of Communication 6
Intrapersonal Communication 7
Interpersonal Communication 7
Group Communication 7
Public Communication 8
Mass Communication 8
Elements of Communication 9
Speaker 10
Message 10
Listener 10
Feedback 10
Channel 11
Environment 11
Noise 12
The Public Speaker as Critical Thinker 12
■ Theory into Practice:
Thinking about Speaking 14
Summary 14
Exercises 15