MARX, METHOD, AND THE POWER OF ABSTRACTION: THE AESTHETICS OF POLITICAL ECONOMY Beverley Best BA, University of British Columbia, 1989 MA, Simon Fraser University, 1997 THESIS SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF DOCTOR OF PHILOSOPHY in the School of Communication O Beverley Best 2004 SIMON FRASER UNIVERSITY March, 2004 All rights reserved. This work may not be reproduced in whole or in part, by photocopy or other means, without permission of the author. APPROVAL NAME Beverley Best DEGREE PhD TITLE OF DISSERTATION: Marx, Method, and the Power of Abstraction: The Aesthetics of Political Economy EXAMINING COMMSTTEE: CHAIR: Dr. Shane Gunster Dr. &chard Gruneau Senior Supervisor Professor, School of Communication, SFU Dr. Meaghan Morris Supervisor Chair, Department of Cultural Studies, Lingnan University, Hongkong Dr. Fredric Jameson Supervisor Professor, Department of Literature, Duke Universitv,Durham, NC Dr. Yuezhi Zhao Internal Examiner Associate Professor, School of Communication, SFU Prof. Thomas Kemple, Associate Professor, Department of Anthropology and Sociology, UBC 31 Mar. 2004 DATE: ii Partial Copyright Licence The author, whose copyright is declared on the title page of this work, has granted to Simon Fraser University the right to lend this thesis, project or extended essay to users of the Simon Fraser University Library, and to make partial or single copies only for such users or in response to a request from the library of any other university, or other educational institution, on its own behalf or for one of its users. The author has further agreed that permission for multiple copying of this work for scholarly purposes may be granted by either the author or the Dean of Graduate Studies. It is understood that copying or publication of this work for financial gain shall not be allowed without the author's written permission. The original Partial Copyright Licence attesting to these terms, and signed by this author, may be found in the original bound copy of this work, retained in the Simon Fraser University Archive. Bennett Library Simon Fraser University Burnaby, BC, Canada ABSTRACT This dissertation is an investigation of Marx's method in his analysis of the capitalist social formation and of his critique of the discourse of political economy. The study is in two parts. The first part is a close textual analysis of Marx's method focusing on his works, Capital and Grundrisse. I argue that Marxian political economy is defined equally by a method of dialectical analysis and exposition, enunciating a specific theory and practice of representation which negotiates and harnesses the force of what I call the function of abstraction. The pivotal place of this particular theory and practice of representation in Marx's work is the grounds for my suggestion that Marx's method shares commonalities with, and is structured around the same problematics as, aesthetic discourses. For example, both are fundamentally occupied with the relationship between form and content, and between subject and object, with the creation of thematic imaginaries, with the critical and representational strategy of defarniliarization, with the production of affect, and with the potentially transformative interrelationship which representations have with the reader, viewer, audience or subject. The second part of the study opens up to a broader analysis of contemporary visual cultural production-the visual arts, advertising, the Hollywood film industry- including the situation which I refer to as "the aestheticization of consumption." I illustrate the continuing adequacy of Marx's method of analysis of, and in, the contemporary globalizing market economy wherein cultural production, and particularly "image production," takes centre stage. ACKNOWLEDGEMENTS At the top of the list, I extend my heartfelt gratitude to my senior supervisor, and a great teacher, Rick Gruneau. I am also especially gratefbl for the wisdom and encouragement of my supervisors Meaghan Moms and Fredric Jarneson. Gail Faurschou's excellent guidance helped me find my way to my dissertation topic. Geoffrey Farmer was always forthcoming with ideas about, and access to, his artwork, and Lindsay Brown's insight into Farmer's work was equally invaluable. I would also like to acknowledge, with thanks, the administrative support of Lucie Menkveld, Evelyn Hassen and, especially, the unswerving steadiness of Neena Shahani. The final, enormous 'thank you' is reserved for my parents who offered me much needed material support long, long after any child has a right to request it. For my beloved friends who saw scarcely hide or hair of me for nearly two years. TABLE OF CONTENTS .. Approval.. ........................................................................................... .ii ... Abstract.. .......................................................................................... ..ill Acknowledgements... ............................................................................i.v. Dedication. ..........................................................................................v.. .. List of Figures.. ....................................................................................v ii ... Quotation. .........................................................................................v.m Introduction.. .....................................................................................1. .. Chapter One Marx's Critique of Abstraction.. ................................................................1.1. Chapter Two Capitalism's Process of Self-Mystification.. ...................................................4.4 Chapter Three Marx's Theoretical Process I: Abstraction and Representation.. ........................... .80 Chapter Four Marx's Theoretical Process 11: Historicizing the Dialectic.. ................................1 15 Chapter Five Mediation as Allegory: Reading Political Economy Through the Artwork of Geoffrey Farmer.. ........................................... Chapter Six The Aesthetics of Political Economy.. ..........................................................2 24 Conclusion.. ....................................................................................-.2.6 4 References. ......................................................................................... 273 LIST OF FIGURES 1. Geoffrey Farmer. Hunchback Kit. 2000 ...................................................1.7 7 2 . Geoffrey Farmer. "How to Make a Gargoyle. " 2000 .....................................1 78 3 . Geoffrey Farmer. The Blacking Factory. 2002 .............................................1 81 4 . Geoffrey Farmer. "A Box With the Sound of Its Own Making. " 2002 .................1 82 5. Geoffrey Farmer. Catriona JefSries Catriona. 200 1. .....................................2. 05 6. Geoffrey Farmer. Catriona JefSries Catriona. 200 1. .....................................2.0 6 7 . Geoffrey Farmer. Entrepreneur Alone Returning Back to Sculptural Form. 2003 ....................................................................2. 07 8 . Geoffrey Farmer. Entrepreneur Alone Returning Back to Sculptural Form. 2003 ...................................................................2.0. 8 9 . Geoffrey Farmer. "Workstation. Catriona JefSries Catriona. 200 1. ...................2 21 " vii "They take poetry seriously.. . Is there anything to be gained by that?" Marcel Duchamp . .. Vlll Introduction Several years ago, in a graduate seminar on qualitative research methods in communication studies, I was taken to task by a fellow graduate student for what my colleague perceived as my tendency to corral the group's discussion towards my own narrow and specialized interest in the relationship between "method" and what is colloquially referred to as "theory." The substance of my colleague's reproach was to point out that my concerns-i.e., theory-had little, if anything, to do with the "real world" and, hence, little, if anything, to do with our seminar. The initial deflation I experienced after the exchange was eventually replaced by a sense of the helpfulness of being pushed to articulate, explicitly, for the first time, why I was attracted to certain research questions over others. Several years later, I realize in hindsight, that every research project I have undertaken since that time can be classed as a (slightly) different articulation of the same problematic, a problematic which could be called, "What Does Theory Have to do With the Real World?", or, alternatively, "Why Method Matters." The present study remains faithful to this line of research; fundamentally, it is concerned with what "theory" and "method" have to do with one another, and more importantly, what both have to do with the "real world." The work of academics-teachers, scholars, critics, theorists-involves the formal and institutionally sanctioned production and dissemination of explanations of the world. The question of both method and theory concerns the "how" of the production of these explanations. First, the study of method involves disclosing the mechanisms by which certain explanations are established or forwarded as a consequence of the submersion or
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