July/August 2008 | Volume 20, Number 4 The magazine of, by, and for audiologists MArlee MAtliN More than Dancing with the Stars BAHA Assessment and Verification Patient Care and Your Personality: Finding Success Sit and Stay...and learn More About a Canine Audiology Clinic Published by the American Academy of Audiology | www.audiology.org MORE of what you’re looking for in a mid-priced hearing solution MORE sound quality. MORE performance. MORE simplicity. Vigo gives you all of this and MORE. With two full product lines at two distinct price points, Vigo and Vigo Pro totally redefi ne what you can off er patients looking for a mid-priced hearing solution. For more information please call 1-800-526-3921 or visit - www.oticonusa.com RITE BTE w/Corda² BTE Full Custom Range (Thin Tube) Advanced for Audiologists - Vigo 03-08.indd 1 4/17/2008 2:41:17 PM MORE of what you’re looking for in a mid-priced hearing solution MORE sound quality. MORE performance. MORE simplicity. Vigo gives you all of this and MORE. With two full product lines at two distinct price points, Vigo and Vigo Pro totally redefi ne what you can off er patients looking for a mid-priced hearing solution. For more information please call 1-800-526-3921 or visit - www.oticonusa.com RITE BTE w/Corda² BTE Full Custom Range (Thin Tube) Advanced for Audiologists - Vigo 03-08.indd 1 4/17/2008 2:41:17 PM NaidaPowerHearing_AudTodayJULY_AUG.qxp:Layout 1 6/9/08 10:07 AM Page 1 SuperPower UltraPower More Hearing. Slim Design. WaterResistant. Now for all degrees of significant hearing loss. Get the power to change life: www.naida.phonak.com New iView Clear status information at the push of a button for parents and caregivers July/august 2008 INSIDE THIS ISSUE 12 The “D” Word: An Interview with Marlee Matlin Actress Marlee Matlin sits down with AT to discuss a variety of topics, including her recent stint on the television show Dancing with the Stars, her role in the movie Sweet Nothing in My Ear, plus her status as a role model DEPARTMENTS for the deaf and hard-of-hearing community. BY DAvID FABRY, PHD 6 President’s Message Charting a New Course 20 A Recommended Protocol for BAHA Assessment and Verification for BY PATRICk FEENEY, PHD Individuals with Single-Sided Deafness 8 Executive Update While the BAHA has proved to be a promising form of treatment for single- Staying Relevant for Audiologists sided deafness (SSD), its inception in 2002 resulted in a new dilemma: BY CHERYL kREIDER CAREY, CAE determining a way to evaluate, fit, and verify the instrument to ensure effi- 10 From the Editor cacy in the treatment of patients. This article describes a clinically feasible A New Day, A New Way BY DAvID FABRY, PHD protocol for audiologists who provide evaluations of patients with SSD. BY HILLARY SNAPP, AUD, AND FRED TELISCHI, MD 43 Coding and Reimbursement Survey Says: Students Are in Need of More Information About Coding and 30 Enhancing Patient Care and Professional Relationships Through Reimbursement Personality Assessment BY AMY AYLwARD, AUD, AND MELISSA CAINE Learn more about adapting your personality style to situations and striving 46 A Moment of Science to respect and understand another’s point of view. For a clinical practitioner, Enlarged Cortical Maps Don’t Always Improve Perception this can play a major role in enhancing your relationship with colleagues, BY CHRISTOPHER CLINARD, MA, retaining your patients, increasing your career possibilities, and building a AND kELLY TREMBLAY, PHD successful practice. 48 News and Resources BY MICHAEL J. SIMPSON NIDCD National Temporal Bone Registry BY kEvIN wILLMANN 36 Bioacoustics and Canine Audiology Clinic 50 News of the Wired Sound Wars AT managed to get Peter Scheifele, director of the Facility for the BY DAvID FABRY, PHD Education and Training of Canine Hearing and Laboratory for Animal Bioacoustics (FETCH LAB) at the University of Cincinnati, to “sit and 52 American Board of Audiology ABA Goes to Campus stay” for a discussion on his vision for the program that links audiology to BY JAMES w. HALL III, PHD veterinary medicine. 53 Academy News BY DAvID FABRY, PHD Call for Board of Directors 2009 Nominations Draft Policy Review: Ethical Practice Policy on Financial On the cOver Incentives from Industry Washington Watch: GR Committee Remember, the first 20 Academy members to find the 20th Anniversary Overview logo on the cover of this issue and e-mail the location to publications@ Academy Honors: Call for Nominations audiology.org will receive a $20 gift certificate to the Academy Store. AAA Foundation Announces New Previous winners of this contest or any other 20th Anniversary contest are ineligible to win again. Entries must be received by August 1, 2008. Leadership APPRECIATION IS EXTENDED TO StArKeY lABOrAtOrieS FOR THEIR SPONSORSHIP OF COMPLIMENTARY SUBSCRIPTIONS TO AUDIOLOGY TODAY FOR FULL-TIME AUDIOLOGY GRADUATE STUDENTS. Battery08AT:StoreAdHJ 5/29/08 10:10 AM Page 1 e r h o t o u e l l n y s e W h y e s , w h w n ? a t t e r i o u r o b y e l l s n a c m e o f t h e HmooywVBmosnay ut odar prtt poruahckaob uitnMdnyteewsiedg otntihoeo cpreguleeemdrre ar dosayvssfcmse deosuk eaB.r areu a l,aAn atr nidrgwren k tbn.id netfm eeSde ia.be al ps,elS ct ra,mo wlhostioalyte er,otuonie oteestw hr nr,huio ri emeit t hepnejo kh ue tnpssonpetw.nsu hroyw-t iVooo m’eynwla alfnoemt b -b rs1 uwtriy.teeh tg0froaOhh rtue-g .cutceonel-leulAraer?in css elnrn eftot t eoeotdonghar mnaoyce,mohey’urellrss. email: west8o0n0e/@52w5e-s5t0o7n1e .•c womw w• .IwSOes9to0n01e.:c2o0m00 The American Academy of Audiology promotes quality hearing and balance care by advancing the profession of audiology through leadership, advocacy, education, public awareness, and support of research. BOArd Of direCtOrS CONteNt editOr exeCutiVe editOr PreSideNt David Fabry, PhD | [email protected] Amy Miedema | [email protected] Patrick Feeney, PhD University of washington [email protected] MANAGiNG editOr SeNiOr GrAPHiC deSiGNer Joyanna wilson Suzi Otta PreSideNt-eleCt Kris english, Phd editOriAl ASSiStANt WeB MANAGer University of Akron kevin willmann Jamie Stutt [email protected] editOr eMerituS PASt PreSideNt Jerry Northern, PhD Alison Grimes, Aud UCLA Medical Center [email protected] AdVertiSiNG SAleS Christy Hanson 703-226-1062 | [email protected] BOArd MeMBerS-At-lArGe Bopanna B. Ballachanda, PhD Premier Hearing Centers AMeriCAN ACAdeMY Of AudiOlOGY OffiCeS [email protected] MAIN OFFICE CAPITOL HILL OFFICE e. Kimberly Barry, Aud 11730 Plaza America Drive, Suite 300 312 Massachusetts Avenue, NE Department of veterans Affairs Medical Center Reston, vA 20190 washington, DC 20002 [email protected] Phone: 800-AAA-2336 | Fax: 703-790-8631 Phone: 202-544-9334 deborah l. Carlson, Phd University of Texas [email protected] AMeriCAN ACAdeMY Of AudiOlOGY MANAGeMeNt Lawrence M. Eng, AuD exeCutiVe direCtOr Cheryl kreider Carey, CAE | [email protected] Golden Gate Hearing Services [email protected] ASSiStANt exeCutiVe direCtOr Edward A. M. Sullivan | [email protected] Karen A. Jacobs, AuD SeNiOr direCtOr Of fiNANCe ANd AdMiNiStrAtiON Sandy Bishop, CPA | [email protected] AvA Hearing Center [email protected] SeNiOr direCtOr Of GOVerNMeNt relAtiONS Phil Bongiorno | [email protected] Gary Jacobson, PhD SeNiOr direCtOr Of eduCAtiON victoria keetay, PhD | [email protected] vanderbilt University Medical Center [email protected] SeNiOr direCtOr Of MeetiNG SerViCeS Lisa Yonkers, CMP | [email protected] Patricia Kricos, PhD direCtOr Of reiMBurSeMeNt Debra Abel, AuD | [email protected] University of Florida direCtOr Of iNduStrY SerViCeS Shannon kelley, CMP | [email protected] [email protected] thomas littman, Phd direCtOr Of COMMuNiCAtiONS Amy Miedema | [email protected] Factoria Hearing Center direCtOr Of eduCAtiON ANd StANdArdS Meggan Olek | [email protected] [email protected] Georgine ray, Aud AAA fOuNdAtiON direCtOr Of deVelOPMeNt kathleen Devlin Culver, MPA | [email protected] Affiliated Audiology Consultants AMeriCAN BOArd Of AudiOlOGY MANAGiNG direCtOr Sara Blair Lake, JD, CAE | [email protected] [email protected] Audiology Today (ISSN 1535-2609) is published bi- editOriAl MiSSiON monthly by the American Academy of Audiology, 11730 The American Academy of Audiology publishes Audiology Today (AT) as a means of communicating information among its Plaza America Drive, Suite 300, Reston, vA 20190; Phone: members about all aspects of audiology and related topics. 703-790-8466. Periodicals postage paid at Herndon, vA, and additional mailing offices. AT provides comprehensive reporting on topics relevant to audiology, including clinical activities and hearing research, current events, news items, professional issues, individual-institutional-organizational announcements, and other areas within the The annual subscription price is $105 for US institutions scope of practice of audiology. ($125 outside the US) and $50 for US individuals ($95 out- side the US). Single copies are $15 for US individuals ($20 Send article ideas, submissions, questions, and concerns to [email protected]. outside the US) and $20 for US institutions ($25 outside the US). For subscription inquiries, telephone 703-790-8466 Information and statements published in Audiology Today are not official policy of the American or 800-AAA-2336. Claims for un delivered copies must be Academy of Audiology unless so indicated. made within four (4) months of publication. COPYriGHt ANd PerMiSSiONS Materials may not be reproduced or translated without written permission. For permission to Publication of an advertisement or article in Audiology photocopy or use material electronically from Audiology Today, visit www.copyright.com or contact Today does not constitute a guarantee or endorsement of the Copyright Clearance Center. Inc. (CCC) at 978-750-8400. CCC is a not-for-profit organization that the quality, safety, value, or effectiveness of the products provides licenses and registration for a variety of users. or services described therein or of any of the representa- tions or claims made by the advertisers or authors with © Copyright 2008 by the American Academy of Audiology. All rights reserved. respect to such products and services. President’s PAtriCK feeNeY, Phd, President, American Academy of Audiology Message Charting a New Course for the Academy and Our Profession tHiS YeAr’S 20tH ANNiVerSArY Of tHe AMeriCAN of, by, and for audiologists. To this end, Beth Prieve, chair of the Academy of Audiology is a wonderful opportunity to celebrate Research Committee, is leading a discussion with her committee just how far we have come as a professional association and a on ways in which the Academy may enhance its research focus. profession. Twenty years ago James Jerger recognized that the Examples of the ideas proposed include additional Academy time was right to launch an organization of, by, and for audi- research grant support, and increasing the interaction between ologists. As we reviewed our past at the general assembly at researchers and clinicians to facilitate research collaboration. AudiologyNOW! in Charlotte, I was struck by the courage and wisdom of Dr. Jerger and his hearty band of founders. They The Academy Board of Directors has already started this pro- recognized the unique opportunity presented to them when they cess by approving the development of an Academy Research acted to form the Academy. Over the last 20 years, the Academy Conference (ARC), which will be an annual day-long confer- has grown through its infancy and childhood and emerged as a ence on a given scientific theme that will emphasize translational dynamic association of approximately 11,000 members, served research—taking research from the lab to the clinic. The Research by an elected board of directors, an executive director, and a staff Committee will select a theme for the annual ARC, recommend of over 30. During that time, the Academy has been a leader in program chairs, and form an ARC Program Committee. the development of our doctoral-level profession on behalf of its members, the profession, and the patients we serve. The theme of the inaugural ARC is “Otoacoustic Emissions: Improving Practice Through Science,” and will be held in 8 At our July meeting, your current board of directors, along Dallas, Texas, on Wednesday, April 1, 2009, the first day of 0 0 2 with the Academy staff, will help the Academy take its first AudiologyNOW! We are extremely pleased that Academy t s steps into our next 20 years. As is done in a three-year cycle, member Brenda Lonsbury-Martin, PhD, is serving as the u g the board will review the current Academy strategic plan, take program chair for the inaugural ARC. Brenda has formed a u y/A stock of what the Academy has accomplished over the past dedicated program committee that has recruited an amaz- ul three years, sample the pulse of the membership with our ing group of presenters. In addition to David Kemp, who J membership survey, and chart a course for the future. discovered otoacoustic emissions, presenters will include Michael Gorga, John Guinan, Lynne Marshall, Beth Prieve, As we think about our future, one special interest of mine, Christopher Shera, and Jonathan Siegel. Watch for information which is an interest shared with many of our members, is that on registration and submissions for a poster session in a future y A d of research. We are a data-driven profession making clinical issue of Audiology Today and at www.audiology.org. o t decisions based on the research evidence. It is critical for our y g profession to conduct research into better ways to diagnose, treat, As the Academy writes the next chapter in its history, I hope o l and prevent hearing and balance disorders. This is not an exercise you will consider serving on an Academy committee. It is o di that we can leave to other professions, although we will clearly through the efforts of members like you that the Academy u A need to keep abreast of developments in related fields. Just as the moves forward. Help us chart a course for the future of the Academy is of, by, and for audiologists, we must support research Academy and our profession. 6 20th AnniversAry | AMericAn AcAdeMy of Audiology Lifestyle_full_AT_0608.qxd 5/1/08 3:21 PM Page 1 Lifestyle saver. TM Passion– the deliciously small RIC hearing aid from Widex. 1-800-221-0188 www.widexPro.com PASSION LIFESTYLE SAVER • Audiology Today • full-page 8.125x 10.875 • 4-color • June/July 08 Issue • freshbrick 631.285.7825 Executive uPdAte CHerYl Kreider CAreY, CAe, Executive Director American Academy of Audiology Staying Relevant for Audiologists Like the Sands in an Hour Glass tHe PrOfeSSiON Of AudiOlOGY. tHe AMeriCAN Governance is further defined by the relationship of these Academy of Audiology. One exists because of the other. One is two individuals. In essence, Patrick Feeney and I will co- 50 years old. The other is 20. Approximately 11,000 audiolo- pilot the Academy this year, each contributing a unique but gists choose one as their professional organization. How can necessary perspective to the leadership role. Given the time the Academy remain relevant to this growing number of constraints of volunteering, the president changes annually. audiologists? With the beginning of a new fiscal year (July 1, That means I have a new co-pilot each year, another factor 2008, FY09), it is especially timely to assess where the Academy inherent to not-for-profits. is headed and how the Academy is serving audiology. The hourglass, I believe, is helpful in visualizing this gov- To answer this question, let’s begin with a brief overview ernance structure. The professional needs and desires of of not-for-profit organizations. In the for-profit model, the audiologists are top and center. The board prioritizes them, owner, customer, and workforce are three separate popula- setting the strategic direction of the organization on behalf of tions. In an association, they are one and the same.1 For the profession. The staff lends their expertise while providing example, the Academy’s members are our continuity and the association management base for the orga- nization, as illustrated in the hour-glass model. Owners To gauge the Academy’s relevance for audiologists, we look Customers to several measures and benchmarks for both the volunteers 8 and staff. 0 20 Workforce (Board/committees/task forces) t s STAFF—A recent survey2 of 600 associations (17% of which u g Unique to not-for-profits, governance (meaning “to steer” in were health-care associations) indicated the following bench- u y/A Greek) maintains an effective balance among these three marks when comparing the Academy with other associations ul intertwined components. Therein lies the purpose of the of similar revenue: J 12 audiologists—the Board of Directors—elected by the Academy’s members: to steer, or set the strategic direction of the Our profitability and efficiency was equal to or higher Academy. Among the duties of the Board of Directors is to select the co-leaders of the organization: We had fewer staff than others y A d o t Elect their representative—the president—to facilitate Our membership revenue was a smaller percentage of y g their meetings and speak on their behalf revenue o l o di Hire an association professional—the executive director— Our educational revenue was significantly lower (a growth u A to oversee the operations opportunity!) 8 20th AnniversAry | AMericAn AcAdeMy of Audiology
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