Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) PDF
Preview Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Developments in Marketing Science: Proceedings of the Academy of Marketing Science Patricia Rossi Nina Krey Editors Marketing Transformation: Marketing Practice in an Ever Changing World Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Developments in Marketing Science: Proceedings of the Academy of Marketing Science More information about this series at http://www.springer.com/series/13409 Patricia Rossi • Nina Krey Editors Marketing Transformation: Marketing Practice in an Ever Changing World Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Editors Patricia Rossi Nina Krey Marketing Department Rohrer College of Business IÉSEG School of Management Rowan University Lille, France Glassboro, NJ, USA ISSN 2363-6165 ISSN 2363-6173 (electronic) Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN 978-3-319-68749-0 ISBN 978-3-319-68750-6 (eBook) https://doi.org/10.1007/978-3-319-68750-6 Library of Congress Control Number: 2017954937 © Springer International Publishing AG 2018 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifcally the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microflms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specifc statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affliations. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland AMS Offcers (2016–2018) President Adilson Borges, Carrefour and NEOMA Business School, France Executive Vice President/Director Harold W. Berkman, University of Miami, USA President-Elect O.C. Ferrell, Auburn University, USA Immediate Past President Linda Ferrell, Auburn University, USA Vice President for Publications James S. Boles, University of North Carolina at Greensboro, USA Vice President for Programs Julie Guidry Moulard, Louisiana Tech University, USA Vice President for Membership – North America D. Todd Donavan, Colorado State University, USA Vice President for Membership – International Nicholas Paparoidamis, IÉSEG School of Management, France Vice President for Development Angeline Close Scheinbaum, University of Texas at Austin, USA Secretary/Treasurer Nina Krey, Rowan University, USA Co-Chair, Board of Governors Joseph F. Hair, Jr., University of South Alabama, USA Barry J. Babin, Louisiana Tech University, USA v vi AMS Offcers (2016–2018) Co-Director of International Programs Jay D. Lindquist, Western Michigan University, USA Barry J. Babin, Louisiana Tech University, USA Director of Social Media Janna Parker, James Madison University, USA AMS Board of Governors (2016–2018) Barry J. Babin Louisiana Tech University, USA Co-Chair (2016–2022) Joseph F. Hair, Jr. University of South Alabama, USA Co-Chair (2012–2018) Adel El-Ansary University of North Florida, USA (2014–2020) John B. Ford Old Dominion University, USA (2012–2018) Jean-Luc Herrmann University of Lorraine, France (2016–2022) Eli Jones Texas A&M University, USA (2014–2020) Michel Laroche Concordia University, Canada (2012–2018) David Ortinau University of South Florida, USA (2016–2022) vii viii AMS Board of Governors (2016–2018) Leyland Pitt Simon Fraser University, Canada (2016–2022) Linda Price University of Arizona, USA (2014–2020) Bodo Schlegelmilch Vienna University of Economics and Business, Austria (2014–2020) Rosann Spiro Indiana University, USA (2012–2018) 2017 AMS World Marketing Congress: Co-Chairs Paul W. Ballantine, University of Canterbury, New Zealand Lucie K. Ozanne, University of Canterbury, New Zealand Ekant Veer, University of Canterbury, New Zealand ix
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