Marketing: The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit PDF
236 Pages·2022·3.4418 MB·other
Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
Preview Marketing: The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit
Description:
While most business functions continue to advance and evolve, it seems marketing is hidden in a cloud of 'digital everything'. The illusion of shiny new objects lures the industry to make quick, confused grabs and use old philosophies backed by aimless statistics.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
