Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference PDF
Preview Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference
Developments in Marketing Science: Proceedings of the Academy of Marketing Science Editor Harlan E. Spotts Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference Marketing, Technology and Customer Commitment in the New Economy Developments in Marketing Science: Proceedings of the Academy of Marketing Science More information about this series at http://www.springer.com/series/13409 Harlan E. Spotts Editor Marketing, Tech nolo gy and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference Tampa, Florida, USA May 25-28, 2005 Editor Harlan E. Spotts Department of Marketing Western New England University College of Business Springfield, MA, USA ReprintfromOriginaledition Developments in Marketing Science, Volume XXVIII edited by Harlan E. Spotts Copyright © Academy of Marketing Science 2005 All rights reserved. ISBN 978-3-319-11778-2 ISBN 978-3-319-11779-9 (eBook) DOI 10.1007/978-3-319-11779-9 Springer Cham Heidelberg New York Dordrecht London Library of Congress Control Number: 2014951094 © Academy of Marketing Science 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com) ACADEMY OF MARKETING SCIENCE Officers 2005 President Executive Vice President/Director Charles W. Lamb Harold W. Berkman Texas Christian University, USA University of Miami, USA President-Elect Vice President for Programs Barry J. Babin Lou Pelton The University of Southern Mississippi, USA University of North Texas, USA Vice President for Publications Vice President for Development Rajan Varadarajan Anne Balasz Texas A&M University, USA Mississippi University for Women, USA Vice President for Membership- Secretary/Treasurer North America Greg W. Marshall John B. Ford Rollins College, USA Old Dominion University, USA Vice President for Membership- Immediate Past President International M. Joseph “Joe” Sirgy Ram Ramaseshan Virginia Tech, USA Curtin University of Technology, Australia Board of Governors Chair: J. Thomas Mentzer University of Tennessee, USA Jill Attaway Julie Baker Illinois State University, USA University of Texas at Arlington, USA Leonard L. Berry Tamer Cavusgil Texas A&M University, USA Michigan State University, USA Michael Czinkota O.C. Ferrell Georgetown University, USA Colorado State University, USA A. Parasuraman Jagdish N. Sheth University of Miami, USA Emory University, USA Michael R. Solomon Rosanne Spiro Auburn University, USA Indiana University, USA Dave Stewart University of Southern California, USA v AMS 2004 Conference Program Chairs James S. Boles Joseph F. Hair, Jr. Georgia State University, USA Louisiana State University, USA Program Managers Consumer Behavior Diana Haytko Missouri State University, USA Business-to-Business Marketing and Supply Gary K. Hunter Chain Management Florida International University, USA Services Marketing Kevin Gwinner Kansas State University, USA Integrated Marketing Communications Judith A. Garretson Louisiana State University, USA Marketing Strategy Mark Leach Loyola Marymount University, USA Selling, Sales Management, and CRM Kenneth R. Evans (Customer Relationship Management) University of Missouri, USA Retailing Rhea Ingram Columbus State University, USA International/Global Marketing Bryan Lukas University of Melbourne, Australia Ethics, Trust, Responsibility and Public Pol- Debbie T. McAlister icy Texas State University, San Marcos, USA Qualitative-Quantitative Research Thomas G. Brashear Methods University of Massachusetts—Amherst, USA Electronic B2B and B2C Commerce Ralf Schengber University of Applied Sciences Muenster, Germany Merchandising and Store Patronage Teresa A. Summers Louisiana State University, USA Pricing and Product Development Naveen Donthu Georgia State University, USA Connie Porter University of Notre Dame, USA Marketing Education and Innovative Karin Braunsberger Teaching University of South Floida St. Petersburg, USA vi AMS 2004 Conference Program Chairs, Continued Doctoral Colloquium John B. Ford Old Dominion University, USA Proceedings Editor Harlan Spotts Western New England College, USA Local Arrangements David Ortinau University of South Florida—Tampa, USA Awards Coordinators William R. Darden Award for Best Research Methodology Paper M. Wayne DeLozier Best Conference Paper Award Mary Kay Doctoral Dissertation Competition Ralf Schengber University of Applied Sciences Muenster, Germany Jane K. Fenyo Student Paper Competition Stanley C. Hollander Best Retailing Paper Competition Outstanding Marketing Teacher Program Jill Attaway Illinois State University, USA vii Acknowledgements The Academy of Marketing Science wishes to extend its sincere thanks to the many individuals and organizations who have contributed to the successful outcome of the Academy of Marketing Science Annual Meeting. A special thanks goes to the local organizing committee, which has done an outstanding job in managing an extremely large number of details and pro- gram logistics for a conference of this magnitude. The management of a conference this big is simply not possible without the special cooperation and assistance of the pro- gram chairs, conference coordinators, and track chairs. Therefore, the most important acknowledgment goes to Jim Boles and Joe Hair, Conference Co-Chairs. Further, the track chairs worked relentlessly to encourage submission of papers, man- aging the review process in a timely fashion, and in organizing the session details. They deserve a very special mention and they are also acknowledged in the proceedings. A special thanks goes to Sally Sultan of the AMS Central Office at the University of Miami. Without her administrative sup- port, this proceedings would not have been possible. An additional special thank you goes to Valerie DelSavio, who pro- vided great support in the production of this proceedings. Finally, a major acknowledgment and many grateful thanks go to all those who submitted their work, the reviewers who as- sessed the manuscripts and sessions, and the session chairs and discussants who volunteered to take on the per session duties. With their help and support these individuals helped to make the 2005 Academy of Marketing Science Conference a success. Harlan Spotts, Editor 2005 AMS Conference Proceedings viii Preface The Academy of Marketing Science was founded in 1971, held its first Annual Conference in 1977, and has grown and prospered ever since. The relevancy of the Academy’s mission and activities to our chosen target market of the market- ing professorate has been a key factor in attracting the discipline’s best and brightest from all over the world. The revised Articles of Association of the Academy, approved the Board of Governors in the spring of 1984, and by the general membership if the fall of that year, define the mission of the Academy as follows: 1. Provide leadership in exploring the normative boundaries of marketing, while simultaneously seeking new ways of bringing theory and practice into practicable conjunction. 2. Further the science of marketing throughout the world by promoting the conduct of research and the dissemination of research results. 3. Provide a forum for the study and improvement of marketing as an economic, ethical, social and political force and proc- ess. 4. Furnish, as appropriate and available, material and other resources for the solution of marketing problems, which con- front particular firms and industries, on the one hand, and society at large on the other. 5. Provide publishing media and facilities for Fellows of the Academy and reviewer assistance on the Fellows’ scholarly activities. 6. Sponsor one or more annual conferences to enable the Fellows of the Academy to present research results; to learn by listening to other presentations and through interaction with other Fellows and guests; to avail themselves of the place- ments process; to conduct discussion with book editors; and to exchange other relevant information. 7. Assist Fellows in the better utilization of their professional marketing talents through redirection, reassignment and relo- cation. 8. Provide educator Fellows with insights and suck resources as may be available to aid them in the development of im- proved teaching methods, materials, devices and directions. 9. Seek means for establishing student scholarships and professional university chairs in the field of marketing. 10. Offer Fellow of the Academy status to business and institutional executives and organizations. 11. Modify the Academy’s purpose and direction as the influence of time and appropriate constructive forces may dictate. ix
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