Marketing Straight to the Heart PDF
232 Pages·1997·3.16 MB·English
Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
Preview Marketing Straight to the Heart
Description:
All marketers strive to achieve a healthy share-of-market for their products. But really smart marketers know how to achieve "share-of-heart" for lasting customer loyalty. In this intriguing book, readers learn how to build "emotion" into every phase of the marketing plan -- from product development to positioning to packaging to advertising. A product with emotion says to the customer: "I know who you are. I know what you want." These heart-tug products appeal to consumers' self-image, ego, and their desire to feel special. (And where the heart leads, the mind follows.) Chock full of real-world stories, the book shows how to: ** use proven "hot buttons" that work for most products ** develop a product so you know (in advance) that it has a market ** revive a stagnating brand by "rekindling fires"
See more
The list of books you might like
Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
