Marketing Research, 1998, Alvin C. Burns, Ronald F. Bush

32 Pages·2008·0.11 MB·English

Marketing Research, 1998, Alvin C. Burns, Ronald F. Bush, 0138966060,
9780138966065, Prentice Hall, 1998
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Constructed around a logical 11-step framework for market research activities, this book presents
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examples, and tie-ins to the Internet where appropriate. It also includes updates of Marketing
Research Insights; Global Marketing Research Insights; and Ethical Issues in Marketing Research.
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