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Marketing Management: European Edition PDF

929 Pages·2009·39.645 MB·English
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Description:
The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.