Marketing Like We're Human: A Radical Business Approach to Get New Clients with Integrity and Kindness PDF
Preview Marketing Like We're Human: A Radical Business Approach to Get New Clients with Integrity and Kindness
--> This book was previously published under the title 'The Gentle Marketing Revolution'. This new edition contains a preface that explains the title change.
Finally! - A refreshing marketing book for heart-centered entrepreneurs & Corporate Marketing Impact Pioneers!
Are you ready to build a purposeful and profitable business, by marketing with integrity and kindness?
Are you done with being pushy?
Are you fed up with the manipulation, the hype and the hustle?
You’re not alone.
A humane revolution.
MARKETING LIKE WE'RE HUMAN is for quietly rebellious business owners like you who want to be gentle, authentic AND successful in your marketing and business. This radical business approach is offering you a roadmap to discover how to connect with clients authentically, implement heart-centered selling, and use the power of vulnerability to bring more of you to your marketing.
Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to:
- grow a thriving business using ethical marketing, help others and make an impact in this world
- show up as your true self in your marketing, not some prescribed version of who you should be
- partner with your kind of people, instead of pressuring them to buy
- take the ‘less is more’ approach and stop feeling overwhelmed
- use ‘proven’ marketing and sales strategies, but tweaking them to fit your gentle approach
- enjoy a business that is inspiring and uplifting and aligned with your truth
"Sarah's book is the inspirational lift we need in an increasingly harsh and desperate marketing world."
-- Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins
"You don't have to be pushy to be successful! Marketing Like We're Human is a blueprint for a world where those who use authentic marketing not only make the biggest impact—they also make the most money."
--Dorie Clark,Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business
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