Table Of Content

Table of Contents: Volume 3 (1992) Number 1 Some Characterizations of Stockpiling Behavior Under Uncertainty .... Kristiaan Helsen and David C. Schmittlein The Effects of Postexposure Test Expectation in Advertising A Dimensional Versus Attribute Approach for Disaggregate Choice IROONN BS 2 aso ote oeI SP corks Bin wets ant RR et ates ay ar a Dennis H. Gensch and Sanjoy Ghose Effects of Physical Contact on Customers’ Shopping Time and Behavior Jacob Hornik Mitigating the Effect of Service Encounters.................2.002005: Ruth N. Bolton and James H. Drew Product Quality, Attributes, and Brand Name as Determinants of Price: Tie Case of Comamiier Electiomies..... «.. coco occc ies kccecccdsnscndyes Morris B. Holbrook Accomodating the Effects of Brand Unfamiliarity in the Multidimensional Scaling of Preference Data Number 2 Analysis of Multiple Response in Marketing Research: Estimating the Degree of Association U.N. Umesh, Martin Tan, and Donald E. Stem, Jr. 107 Contextualized Representations of Brand Extensions: Are Feature Lists or Frames the Basic Components of Consumer Cognition? ....... Bernd H. Schmitt and Laurette Dubé Are Null Results Becoming an Endangered Species in Marketing?...... Raymond Hubbard and J. Scott Armstrong The Return to Advertising Expenditure Bruce Cooil and Timothy M. Devinney Measuring Quality Perceptions Chakravarthi Narasimhan and Subrata Sen The Dimensions of Commercial Exchange Patrick J. Kaufmann and Rajiv P. Dant Relational Roles and Triangle Dramas: Effects on Power Play and Sentiments in Industrial Channels F. Robert Dwyer and Jule B. Gassenheimer Processing Numerical Versus Verbal Attribute Information: A Study Using Information Acquisition Patterns Madhubalan Viswanathan and Sunder Narayanan Number 3 Measuring the Hedonic and Utilitarian Dimensions of Attitudes Toward PI GIES a.i 'n o nk ts Wiens dnadecsdsesigns Wasseusebenias Ayn E. Crowley, Eric R. Spangenberg and Kevin R. Hughes Assessing the Influence of Marketing Research on the Social Science Literature Joseph A. Cote, Siew Meng Leong and Jane Cote Interpreting Multiple Correspondence Analysis as a Multidimensional Scaling Method Donna L. Hoffman and Jan de Leeuw Latent Class Metric Conjoint Analysis Wayne §. DeSarbo, Michel Wedel, Marco Vriens and Venkatram Ramaswamy Olfaction as a Cue for Product Quality Paula Fitzgerald Bone and Swati Jantrania Using Single Informants to Study Group Choice: An Examination of Research Practice in Organizational Buying Elizabeth J. Wilson and Gary L. Lilien VOLUME 3, NUMBER 4 OCTOBER, 1992 MARKETING LETTERS CONTENTS A Demonstration of Anomalies in Evaluations of Bundling Minette E. Drumwright Effects of Price Uncertainty on Consumer Purchase Budget and Price Thresholds Tridib Mazumdar and Sung Youl Jun Do Bonus Payments Help Enhance Salesforce Retention? ............. Kissan Joseph and Manohar U. Kalwani Differentiation via the Marketing Mix William Boulding and Eunkyu Lee Efficient Choice Set Designs for Estimating Availability Cross- Effects Models Donald A. Anderson and James B. Wiley Social Utility and Fashion Behavior Shelby H. McIntyre and Christopher M. Miller Optimal Multiple-Objective Marketing Strategies Stephen S. Bell and Gregory S. Carpenter Incorporating Heterogeneous Adoption Rates in New Product Diffusion: A Model and Empirical Investigations A Decomposition of Repeat Buying adeddacdetadeawasaavuncesensaseeouaceseere V. Kumar, Amit Ghosh, and Gerard J. Tellis MT 0923-0645(199211)3:4;1-J