Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress PDF
Preview Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress
Developments in Marketing Science: Proceedings of the Academy of Marketing Science Mark D. Groza Charles B. Ragland Editors Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress Marketing Challenges in a Turbulent Business Environment Developments in Marketing Science: Proceedings of the Academy of Marketing Science More information about this series at h ttp://www.springer.com/series/13409 Mark D. Groza (cid:129) Charles B. Ragland Editors Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress Editors Mark D. Groza Charles B. Ragland Department of Marketing Department of Marketing Northern Illinois University Indiana University Kelley School DeKalb , IL , USA of Business Bloomington , IN , USA ISSN 2363-6165 ISSN 2363-6173 (electronic) Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN 978-3-319-19427-1 ISBN 978-3-319-19428-8 (eBook) DOI 10.1007/978-3-319-19428-8 Library of Congress Control Number: 2015956769 Springer Cham Heidelberg New York Dordrecht London © The Academy of Marketing Science 2016 T his work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifi cally the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfi lms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. T he use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specifi c statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. T he publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper S pringer International Publishing AG Switzerland is part of Springer Science+Business Media (www.springer.com) AMS Executive Committee (2014–2016): President: Linda Ferrell, University of New Mexico Executive Vice President/Director: Harold W. Berkman, University of Miami (Founding Fellow) President-Elect: Adilson Borges, NEOMA Business School Immediate Past-President: Victoria Crittenden, Babson College Vice President for Publications: O.C. Ferrell, University of New Mexico Vice President for Programs: Julie Guidry Moulard, Louisiana Tech University V ice President for Membership-North America: Angeline Close, The University of Texas at Austin Vice President for Membership-International: Nicholas Paparoidamis, IESEG School of Management Vice President for Development: Michael Ewing, Deakin University Secretary/Treasurer: Lauren Skinner Beitelspacher, Portland State University AMS Board of Governors Chairs: Barry J. Babin, Louisiana Tech University (2010–2016) Joseph F. Hair, Jr., Kennesaw State University (2012–2018) Governors: Gérard Cliquet, Université de Rennes (2010–2016) John Ford, Old Dominion University (2012–2018) Michel Laroche, Concordia University (2012–2018) James R. Lumpkin, University of Texas at Tyler (2010–2016) Leyland Pitt, Simon Fraser University (2010–2016) Rosann Spiro, Indiana University (2012–2018) Adel El-Ansary, University of North Florida (2014–2020) Linda Price, University of Arizona (2014–2020) Bodo Schleglmilch, Vienna University (2014–2020) Eli Jones, University of Arkansas (2014–2020) 2014 AMS World Marketing Congress Conference Chairs Nicholas G. Paparoidamis, I ESEG School of Management, France Ruben Chumpitaz, I ESEG School of Management, France Jay P. Mulki, Northeastern University, USA v vi Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress 2014 AMS World Marketing Congress Track Chairs Business-to-Business Marketing Richard Hanna, N ortheast University Research Methodology Marko Sarstedt, O tto-von-Guericke-University Magdeburg Holger Müller, O tto-von-Guericke-University Magdeburg Marketing in BRICS Kivenzor Gregory, R ivier University Deon Nel, F linders University Retailing Gerard Cliquet, U niversity of Rennes 1 Otto Regalado, E SAN University Marketing Strategy William Locander, L oyola University New Orleans, Prashant Mishra, I ndian Institute of Management Consumer Behavior Altaf Merchant, U niversity of Washington Fleura Bardhi, C ass Business School Ethics and Social Responsibility Angela Paladino, U niversity of Melbourne Valérie Swaen, C atholic University of Louvain Advertising/Communication Christina Chung, Ramapo College of New Jersey Simos Chari, University of Leeds Fashion Marketing Joy Kozar, Kansas State University Sales Management Darmon Rene, E SSEC Business School Kevin James, U niversity of Houston Latin America Studies Walter Nique, U niversidade Federal do Rio Grande do Sul Armando Borda, E SAN University Services Marketing Mark Rosenbaum, N orthern Illinois University Juan C. Sosa Varela, T urabo University Marketing Performance Hammerschmidt, Maik, U niversity of Göttingen Hauke Wetzel, U niversity of Göttingen Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress vii Children/Family Marketing Chankon Kim, Saint Mary's University Consuelo García de la Torre, T ecnológico de Monterrey Internet/Mobile/Social Media Marketing Stefanie Paluch, T U Dortmund University Integrated Marketing Communications Aysen Bakir, I llinois State University Marketing Technology Interface Niki Hynes, C urtin University Pricing Strategies Stavroula Spyropoulou, University of Leeds Constantinos N. Leonidou, U niversity of Leeds Innovation Carlos M. Rodriguez, D elaware State University Product and Brand Management Sergio Olavarrieta, U niversity of Chile International Marketing Fernando Jaramillo, U niversity of Texas at Arlington José I. Rojas-Méndez, C arleton University Travel and Tourism Marketing E. Bigne, University of Valencia Social and Not-for-profi t Marketing Cynthia Webster, M acquarie University Marketing Education Jill Attaway, I llinois State University Management Guclu Atinc, D rake University Exchange Relationship Ending Jaana Tähtinen, O ulu University Virpi Havila, U ppsala University Doctoral Colloquium Chair John B. Ford, Old Dominion University Proceedings Editor Charles B. Ragland, University of Toledo Mark Groza, N orthern Illinois University Conference Local-Arrangements Chairs Nancy Matos, E SAN University Yabed Contreras, E SAN University viii Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress 2014 AMS World Marketing Congress Reviewers J. Baray L. Carrete E. Centeno R. Centeno J. Dawson M. Diallo R. Felix I. Gil Saura C. González E. González E. Huré M. Jara M. Martinez A. Michaud-Trevinal D. Morschett R. Perrigot K. Picot-Coupey M. Puelles O. Streed A. Trujillo M. Vázquez J. Vera D. Vyt P. Zidda Contents Engineered Customer Referrals: Prevalence and Antecedents .................. 1 Ina Garnefeld and Sabrina V. Helm Norwegian Best Practice of Sustainable Business Models .......................... 7 Juan Carlos Sosa-Varela , Göran Svensson , Carmen Padin , Nils Hogevold , Beverly Wagner , Carlos Ferro , Daniel Petzer , and H.B. Klopper Cultural Transition and Socio-Cultural Taxonomy of Consumers in BRICS Countries ............................................................... 9 Gregory J. Kivenzor Five-Stage Acculturation Process of Hispanic Consumers: Theory and Findings ....................................................................................... 15 Arturo Z. Vasquez-Parraga and Humberto Valencia Fear Versus Efficacy: Evaluating Dual-Process Models with Workplace Safety Messages ................................................................... 17 Michael D. Basil and Debra Zabreznik Basil Social Media in Higher Education: An Investigation into UG Marketing Education in the UK ..................................................... 19 Nikoletta-Theofania Siamagka and George Christodoulides The Influence of Product Color on Perceived Weight and Consumer Preference .............................................................................. 25 Henrik Hagtvedt Understanding Green Consumption: Is Perceived Consumer Effectiveness a Predictor of Green Behaviour? ............................................ 27 Caroline Boivin , Durif Fabien , Rajaobelina Lova , and Rodier Francine Drivers of Long-Term Savings from a Consumers’ Behavioral Perspective: A Large-Scale Empirical Investigation ................................... 33 Matthias Rüfenacht , Tobias Schlager , and Peter Maas ix
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