Towards Improving Livestock Export Marketing Support Services in the Somali Context: Survey Findings and Implications Asfaw Negassa, Riccardo Costagli, George Matete, Mohammad Jabbar, Samuel Okuthe Oyieke, Mohamed Hassan Abdulle and Amos Omore TERRA NUOVA Funded by the EC and Danish Government Improvement and Diversifi cation of Somali Livestock Trade and Marketing Project Discussion Paper No. 13 Improving Market Opportunities INTERNATIONAL LIVESTOCK RESEARCH INSTITUTE April 2008 TERRA NUOVA Funded by the EC and Danish Government Improvement and Diversifi cation of Somali Livestock Trade and Marketing Project Discussion Paper No. 13 Towards Improving Livestock Export Marketing Support Services in the Somali Context: Survey Findings and Implications Improvement and Diversifi cation of Somali Livestock Trade and Marketing Project Asfaw Negassa1, Riccardo Costagli2, George Matete2, Mohammad Jabbar1 , Samuel Okuthe Oyieke2, Mohamed Hassan Abdulle2 and Amos Omore3 1. International Livestock Research Institute, Addis Ababa, Ethiopia 2. Terra Nuova Eastern Africa, Nairobi Kenya, Box 74916, 00200 Nairobi 3. International Livestock Research Institute, Nairobi Kenya Discussion Paper No. 13 Improving Market Opportunities April 2008 TOWARDS IMPROVING LIVESTOCK EXPORT MARKETING SUPPORT SERVICES IN THE SOMALI CONTEXT: SURVEY FINDINGS AND IMPLICATIONS 1 Improvement and Diversifi cation of Somali Livestock Trade and Marketing Project Discussion Paper No. 13 Cover picture: The business environment in a typical Somali livestock market (Photo by Terra Nuova) Publication Design: Lilian Ohayo Disclaimer This report has been produced with the fi nancial assistance of the European Union and the Danish Government. The contents of this report are the sole responsibility of Terra Nuova and can under no circumstances be regarded as refl ecting the position of the European Union and/or the Danish Government. Citation Negassa A, Costagli R, Matete G, Jabbar M, Oyieke S. O, Abdulle M. H and Omore A. Towards Improving Livestock Export Marketing Support Services in the Somali Context. Survey Findings and Implications. Improvement and Diversifi cation of Somali Livestock Trade and Marketing Project. Discussion Paper No. 13. Improving Market Opportunities., ILRI PO Box 30709, Nairobi 00100, Kenya. © ILRI 2008 2 TOWARDS IMPROVING LIVESTOCK EXPORT MARKETING SUPPORT SERVICES IN THE SOMALI CONTEXT: SURVEY FINDINGS AND IMPLICATIONS Improvement and Diversifi cation of Somali Livestock Trade and Marketing Project Discussion Paper No. 13 Table of Contents List of Tables 5 List of Figures 6 Acknowledgements 7 Executive Summary 9 1 Introduction 14 1.1 Background and Justifi cation 14 1.2 Objectives of the Study 15 1.3 Research Questions 16 2 Research Methodology 17 2.1 Selection of Market Chains and Secondary Markets 17 2.2 Selection of Types of Respondents and Samples 20 2.3 Development of Survey Instruments and Conducting the Surveys 21 2.4 Method of Data Analyses 22 3 Survey Results and Discussions 24 3.1 Marketing Activities and Requirements along the Market Chains 24 3.2 Personal and Business Profi les of Livestock Traders 24 3.3 Livestock Trading Practices 30 3.4 Sources of Market Information on Supply, Demand and Prices 34 3.5 Traders’ Knowledge of Live Animal Quality Requirements for Export Markets and Grading System 40 3.5.1 Traders’ knowledge of live animal quality requirements for export markets 41 3.5.2 Grading System practiced in selected markets 50 TOWARDS IMPROVING LIVESTOCK EXPORT MARKETING SUPPORT SERVICES IN THE SOMALI CONTEXT: SURVEY FINDINGS AND IMPLICATIONS 3 Improvement and Diversifi cation of Somali Livestock Trade and Marketing Project Discussion Paper No. 13 3.6 Relative Importance of Live Animal Quality Attributes 55 3.7 Determinants of Relative Importance Rankings of Live Animal Quality Attributes 63 3.8 Relationship between Live Animal Quality Attributes and Their Prices 63 3.9 Marketing Costs, Margins, and Gross Profi ts 67 3.10 Livestock Marketing Constraints 80 4 Conclusions and Recommendations 85 4.1 Livestock products grades and standards 85 4.2 Market information fl ow 86 4.3 Human capacity development 87 4.4 Development of physical infrastructure to reduce marketing costs 88 4.5 Observing rules that govern livestock export trade 88 4.6 Genetic characterization of breeds 89 4.7 Other supportive key interventions 89 References 91 Appendix Appendix 1 Activities, Arrangements and Requirements along the Somalia Marketing Chains (2006) 94 Appendix 2 Catchment areas/satellite markets for various secondary livestock markets investigated in Somalia 96 Appendix 3 Relationship between Age, Grade and Price of Animals in selected Markets in Somalia and Kenya: Results of Rapid Appraisal with Brokers 99 4 TOWARDS IMPROVING LIVESTOCK EXPORT MARKETING SUPPORT SERVICES IN THE SOMALI CONTEXT: SURVEY FINDINGS AND IMPLICATIONS Improvement and Diversifi cation of Somali Livestock Trade and Marketing Project Discussion Paper No. 13 List of Tables Table 3.1 Personal and Business Profi le of Livestock Traders in Somali 29 Table 3.2 Trading Practices of Livestock Traders in Somalia 33 Table 3.3 Frequency of Exporters Reporting their Sources of Information on Prices, Supply and Demand Conditions in their Purchase Markets in Somalia and Export Markets Abroad 35 Table 3.4 Frequency of Agents of Exporters Reporting Sources of Information on Supply, Demand and Prices of Livestock in Purchase Markets and Export Countries 37 Table 3.5 Frequency of Small Scale Traders Reporting Sources of Information on Supply, Demand and Prices of Livestock in Purchase Markets and Export Countries 39 Table 3.6 Frequency of Brokers Reporting Sources of Information on Supply, Demand and Prices of Livestock in Purchase Markets and Export Countries 40 Table 3.7 Percentage of Traders Aware of Live Animal Quality Attribute Specifi cation Requirements in the Importing Countries 53 Table 3.8 Preferred Ages (years) of Animals in the Exporting Countries According to the Surveyed Livestock Traders in Somali 54 Table 3.9 Preferred Weights (Kg) of Animals in the Exporting Countries According to the Surveyed Livestock Traders in Somali 55 Table 3.10 Results of Non-Parametric Kruskal-Wallis and Mann-Whitney Tests of Relative Importance Rankings for Live Animal Quality Atributes 58 Table 3.11 The effects of Market Chain and Trader Types on the Relative Importance Rankings of Live Animal Quality Attributes 59 Table 3.12 Results of Ordered-Probit Model Estimations of Factors Affecting Relative Importance Rankings for Live Animals Quality Attributes 64 Table 3.13 Results of Hedonic Price Estimations for Selected Cattle Quality Atributes 68 Table 3.14 Results of Hedonic Price Estimations for Selected Shoats Quality Atributes 69 TOWARDS IMPROVING LIVESTOCK EXPORT MARKETING SUPPORT SERVICES IN THE SOMALI CONTEXT: SURVEY FINDINGS AND IMPLICATIONS 5 Improvement and Diversifi cation of Somali Livestock Trade and Marketing Project Discussion Paper No. 13 Table 3.15 Components of Cattle Marketing Costs by Market Chains in Somalia (US $/ Animal) 75 Table 3.16 Livestock Taxes and Fees from Somaliland (Berbera), July 2001 76 Table 3.17 Livestock Taxes and Fees at export from Puntland (Bossaso) July 76 Table 3.18 Summary Statistics of Prices, Marketing Margins, Costs, and Profi ts for Cattle by Market Chains and Trader Types in Somalia (US $/ Animal) 77 Table 3.19 Summary Statistics of Prices, Marketing Margins, Costs, and Profi ts for Shoats by Market Chains and Trader Types in Somalia (US $/ Animal) 78 Table 3.20 Determinants of Cattle and Shoats Marketing Margins in Somalia 79 Table 3.21 Percentage of Traders in Somali Reporting Problems in Livestock Marketing 84 List of Figures Figure 2.1 Somali Livestock and Livestock Product Marketing Chains 19 Figure 2.2 Distribution of Survey Sample Respondents along Selected market Chains 22 Figure 3.1 Traders’ Relative Importance Rankings of Live Animal Quality Attributes by Marketing Chain in Somalia 60 Figure 3.2 Major Constraints Identifi ed along the Livestock Marketing Chains in Somalia 81 6 TOWARDS IMPROVING LIVESTOCK EXPORT MARKETING SUPPORT SERVICES IN THE SOMALI CONTEXT: SURVEY FINDINGS AND IMPLICATIONS Improvement and Diversifi cation of Somali Livestock Trade and Marketing Project Discussion Paper No. 13 Acknowledgements The International Livestock Research Institute (ILRI) and Terra Nuova are grateful to the European Commission and the Danish Government for funding this study. ILRI and Terra Nuova are also grateful and highly appreciate the efforts of the various institutions and individuals who made this survey possible under diffi cult conditions. In Somaliland, the Minister of Livestock Dr. Idris Ibrahim Abdi kindly granted authorisation to conduct the study. Institutions which provided assistance for fi eld work include the Ministry of Livestock, Commerce and Industry and Finance; the municipalities of Hargeisa, Burao and Gabiley and other public bodies such as the Berbera Port Authority. Private institutions such as the Chambers of Commerce, Industry and Agriculture of Somaliland and Puntland also provided signifi cant assistance. The director of veterinary services Dr. Abdullahi Ahmed Hassan, the Berbera Port Veterinary Offi cer Dr. Ahmed Aibe Warsame, the Gabiley District Veterinary Offi cer Dr. Ahmed Hassan Bile and the Togdheer Regional Veterinary Coordinator Dr. Issa Nur Liban are gratefully acknowledged for their valuable assistance in undertaking the fi eld work. In Puntland the Minister of Livestock, Agriculture and Environment Dr. Ibrahim Hared Ali Da’ar kindly granted authorisation to conduct the study. The institutions which provided assistance for fi eld data collection include the Ministry of Livestock, Agriculture and Environment, Commerce and Industry, Finance and Ports and Marine Resources; the municipalities of Galkayo and Las Anod; the Port Authority and the Chamber of Commerce, Industry and Agriculture. Valuable assistance was provided by the Vice Minister of Livestock, Agriculture and Environment Dr. Yassin Ali Abdulleh, the director of the Animal Health Department in the Ministry of Livestock, Agriculture and Environment Dr. Mohamud Hassan Ismail, the Mudug Regional Veterinary Coordinator Dr. Mohamed Abdiqadir Hussein, the Galkayo District Veterinary Offi cer Dr. Abdirahman Mohamed Jama, the Bossaso Port Veterinary Offi cer Dr. Jama Mohamed Ali, the Technical Advisor in the Ministry of Livestock Agriculture and Environment Mr Abdirahman Geyre and the Chairman of the Puntland Livestock Traders Association Mr. Mahad Sahid Yusuf. In central and southern Somalia institutions that provided assistance include the Ministry of Livestock of the Transitional Federal Government, the Middle Shebelle regional administration, and the district council in Afmadow. With authorisation granted by the Minister of Livestock, Forestry and Range Dr. Ibrahim Mohamed Issaq, relevant support in TOWARDS IMPROVING LIVESTOCK EXPORT MARKETING SUPPORT SERVICES IN THE SOMALI CONTEXT: SURVEY FINDINGS AND IMPLICATIONS 7 Improvement and Diversifi cation of Somali Livestock Trade and Marketing Project Discussion Paper No. 13 the implementation was also provided by the Jowhar livestock market supervisor Mr. Gedi Malim Ali and the Administrator-Logistician of the Trans-boundary Environmental Project Mr. Osman Omar Budul. In Kenya, the Garissa County and Municipal councils, the District Veterinary Offi ce and Livestock Production Offi ce in the Ministry of Livestock and Fishery Development, the Kenya Livestock Marketing Council and the Livestock Traders and Marketing Society of Kenya are sincerely acknowledged. Dr. Ahmed Hassan Ali Field Coordinator of the Trans- boundary Environmental Project, Mr Madobe Hassan and Mohamed Mohamed Hussein former Livestock Health Assistants in the Garissa District Veterinary Offi ce ably facilitated the operations. Last but not the least, the contribution of the Terra Nuova Somali Zonal fi eld experts’ namely Ibrahim Omer Osman (Somaliland), Hussein Haji Aden (Southern Somalia) and Ahmed Abdalle Mohamed (Puntland) in collecting data, and that of ILRI personnel particularly Francis Wanyoike and Patrick Wanjohi in data management and analysis; and Booker Ouma Ogutu in production of the survey thematic maps was highly appreciated. 8 TOWARDS IMPROVING LIVESTOCK EXPORT MARKETING SUPPORT SERVICES IN THE SOMALI CONTEXT: SURVEY FINDINGS AND IMPLICATIONS