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Marketing Automation: Practical Steps to More Effective Direct Marketing PDF

363 Pages·2007·4.641 MB·English
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Preview Marketing Automation: Practical Steps to More Effective Direct Marketing

Description:
Successful marketing requires more precise segmentation and more sophisticated communications with customers—the lifeblood of every business—than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.