Marketing Aptitude / Computer Knowledge - bank exam

18 Pages·2011·0.95 MB·English

Marketing Aptitude / Computer Knowledge
1. One of the methods for market monitoring
a) To watch TV serials b) To discuss with other sales persons
c) To monitor media outlets d) All of these e)None of the above
2. Market survey means
a) Market research b) Market Planning
c) Marketing strategies d) Market monitoring e)AII of the above
3. Buying and selling in the marketing functions are categorized as
a) Exchange functions b) Facilitating functions
c) Distribution functions d) All of the above e)None of these
4. Which among the following is the most basic concept underlying marketing
a) Product b) Market c)Needs, wants and demands
d) Services e)Planning
5. In SWOT analysis, S denotes the
a) Successive b) Subject
c) Selection . d) Strengths e) None of these
6. Bank marketing means
a) Selling of banks b) Merger of banks
c) Selling bank products and services d) Selling various items in banks
e) All of the above
7. The following offering is not a service
a) Fixed Deposit Receipt b) Postage stamp
c) Gift coupon of a chain store d) Insurance policy
e) All of the above
8. Rural Marketing is related to
a) Village b) Town c)Capital d) State e) All of these
9. Convenience goods are those which
a) Consumed easily b) Distributed easily
c) Purchase frequently d) Costly e) Quality goods
10. In the banking environment, which among the following is the internal factor
a) Customer b) Staff c)Market d) Retailers e)Wholesalers
11. R & D refers to
a) Rate & Division b) Research & Development
c) Research & Department d) Rebate & Discount e) None of these
12. Selling final consumer products to households is called
a) Retailing b) Financing c)Storing d) Producing e)Planning
13. The act of selling the same article product undera single control, at different
prices to different buyers is known as
a) Wage Discrimination b)Price Discrimination
c) Product Simplification d)Service Discrimination e)Sales Discrimination
14. Lead generation is
a) Pre-sales function b) A function of the customer
c) A function of the manufacturing department d) A post sales function
e) All the above
15. In PEST analysis, P stands for
a) Psychological Factors b) Political Factors
c) Physiological Factors d) Product Factors e)Policies
16. MOS means
a) Marginal Operation System b) Margin Of safety
c) Margin On sale d) Margin Of service e) None of these
17. A Break Even Point
a) No Profit no loss b) Maximization profit
c) Maximum Sales d) Maximum production e) None of these
18. Which of the following are the demerits of advertisement?
a) Wastage of money b) Reduction of ethics
c) False information d) Exaggeration e) All the above
19. Cyber marketing is also known as
a) Green Marketing b) Modern Marketing
c) Online Marketing d) Traditional Marketing e)None of these
20. Outsourcing means service rendered by
a) Outside agencies b) Other departments of the company
c) Employees other than the sales person d) Marketing department
e) All of these
21. When you are working on a document on a PC, where is the document
temporarily stored ?
a) RAM b) ROM c) The CPU d) Flash memory e) The CD-ROM
22. File extensions are used in order to
a)name the file b)ensure the file name is not lost c)identify the file
d)identify the file type e)none of these
23. Brain of computer
a)CPU b)ROM c)RAM d)INTERNET e)none of these
24. The most common input device include
a)monitor and keyboard b)monitor and mouse
c)mouse and keyboard d)printer and mouse e)none of these
25. Printed copy is often called
a)hard copy b)soft copy c)same copy d)true copy e)none of these
26. A compiler is
a)a combination of computer hardware
b)program which translates from one high level language to another
c)program which translates from one high level to a machine level
d)all of the above e)none of these
27. The vast network of computers that connects millions of people all over the
world is called
a)l_AN b)Web c)Hypertext d)lnternet e)none of these
28. A browser is a
a)tool for resizing the window b)device used for modifying the window
c)software program especially designed for viewing web pages on internet
d)line that delineates the dege of a program window e)none of these
29. How are data organized in a spreadsheet ?
a) Lines and spaces b) Layers and planes
c) Height and width d) Rows and columns e) None of these
30. A series of operations that convert raw facts data into useful information is
known as
a)data processing b)keyboarding c)data entry d)all of theses e)none of these
31. BIOS stands for
a)Basic Input Output Services b)Basic Inner Outer Services
c)Better Input Output Services d)Basic Input/Output System e)none of these
32. The language that is understandable to computer is
a)Machine language b)High level language
c)English language d)all of these e)none of these
33. Micro computer belong to generation
a)first b)second c)third d)fourth e)fifth
34. A collection of related information sorted and dealt with as a unit is a—
a) disk b) data c) file ' d) floppy e) none of these
35. A(n) contains commands that can be selected.
a) pointer b) menu c) icon d) button e) none of these
36. The person contributing the idea of the stored program was
a)John Neumann b)Charles Babbage c)Howard Aiken
d)Daniel Thomas e)Dennis Ritenie
37. Arranging data in a logical sequence is known as
a)Classifying b)searching c)Sorting d)all of the above e)none of these.
38. Who is the Father of punched card processing?
a)Charles Babbage b)Dr.Herman Hollerith
c)Blaise Pascal d)Preser Ecket e)none of these
39. Altair.the worlds first personal computer was introduced in the year
a)1910 b)1949 c)1963 d)1979 e)1984
40. In database, a field is a
a)label b)table of information c)group of related records
d)category of information e)none of these
GENERAL ENGLISH
Read the following paragraph and answer the questions that follow by
selecting the best option.
As fifteen-year-old Perry shuffled into my office, with his parents trailing
tentatively behind, he glanced at me with a strained neutral expression that I'd
found usually masked either great anger or great distress; in Perry's case it was
both. Although anorexia is a disorder most often associated with girls, Perry was
the third in a line of anorexic boys I had recently seen. When he came to see me,
Perry's weight had dropped to within ten pounds of the threshold requiring forced
hospitalization, yet he denied there was any problem.
"He just won't eat," his mother began. Then, turning to Perry as if to show me the
routine they'd been enacting, she asked with tears in her eyes, "Perry, why can't
you at least have a simple dinner with us?" Perry refused to eat with his family,
always claiming he wasn't hungry at the time and that he preferred to eat later in
his room. Except that that rarely happened. New menus, gentle encouragement,
veiled threats, nagging, and outright bribes had all been tried, to no avail. Why
would an otherwise healthy fifteen-year-old boy be starving himself? The
question hung urgently in the air as we all talked.
Let's be clear from the outset: Perry was a smart, good kid: shy, unassuming,
and generally unlikely to cause trouble. He was getting straight A's in a
challenging and competitive public school honors curriculum that spring. And he
later told me that he hadn't gotten a B on his report card since fourth grade. In
some ways he was every parent's dream child.
But beneath his academic success, Perry faced a world of troubles, and while he
took awhile to get to know, eventually the problems came pouring out. The
problems weren't what I'd expected, though. Perry wasn't abused, he didn't do
drugs, and his family wasn't driven by conflict. Rather, at first glance, his
problems would seem more like typical adolescent complaints. And they were, in
a way. But it was only as 1 got to understand him that I realized the adolescent
problems Perry experienced weren't just occasional irritations, as they'd been for
my cohort and me as teens, but rather, had grown to the point where they cast a
large shadow over much of his day-to-day world
One big problem was that while Perry was a strong achiever, he was not at all a
happy one. "I hate waking up in the morning because there's all this stuff I have
to do," he said. "I just keep making lists of things to do and checking them off
each day. Not just schoolwork, but extracurricular activities, so I can get into a
good college."
Once he got started, Perry's discontent spilled out in a frustrated monologue.
"There's so much to do, and I have to really work to get myself motivated
because I feel like none of it really matters... but it's really important I do it
anyway. At the end of it all, I stay up late, I get all my homework done, and I
study really hard for all my tests, and what do I get to show for it all? A single
sheet of paper with five or six letters on it. It's just stupid!"
Perry was gifted enough to jump through the academic hoops that had been set
for him, but it felt like little more than hoop-jumping, and this ate at him. But that
wasn't his only problem. Perry was well loved by his parents, as are most of the
young people we see. But in their efforts to nurture and support him, his parents
inadvertently increased his mental strain. Over time, they had taken on all his
household chores, in order to leave him more time for schoolwork and activities.
"That's his top priority," they said almost in unison when I asked about this.
Although removing the chores from Perry's plate gave him a bit more time, it
ultimately left him feeling even more useless and tense. He never really did
anything for anyone except suck up their time and money, and he knew it. And if
he thought about backing off on his schoolwork...well, look how much his parents
were pouring into making it go well. Sandwiched between fury and guilt, Perry
had literally begun to wither.
41. As understood from the passage' Anorexia' is:
(a) Becoming angry and frustrated as Perry was
(b) Weight loss due to non-eating, as Perry lost ten pounds
(c) Adolescent and teenage problems
(d) Disorder only in girls
42.According to the passage, Perry's biggest problem was
(a) Being an unhappy achiever and his parents' increase of his
mental strain
(b) His poor attitude toward school and his consumption of
everyone's time and money
(c) His overconfidence in life
(d) Drug abuse and conflict within the family
(e) His inability to prioritize and anorexia
43.Perry's parents had taken him to the therapist mainly because:
(a) Perry was not studying anything
(b) Perry was always angry and frustrated
(c) Perry was not eating anything and starving himself
(d) Perry's teacher's and friends had complaints against him
44.This passage is narrated from the point of view of
a) A college professor studying the effects of bulimia on young
males
b) A young male named Perry, struggling with the effects of
anorexia
c) A doctor who treats eating, compulsive and sleeping disorders
d) A college student working on a thesis about eating disorders in
young males
45.The primary purpose of the passage is to
a)Describe one young man's struggle with anorexia and in doing
so, provide possible reasons a young person may resort to an
eating disorder.
b) Advocate for young males who are struggling with an eating
disorder and the decisions they've made that have brought them to
that struggle.
c) Compare one young person's fight against his parents and the
eating disorder that is ruining his life to the life of a typical teenager.
d) Relate an emotional reaction to the shock of an eating disorder,
such as that of Perry's, a typical young adult.
e) Explain how today's youth often develop eating disorders and
other terrible issues in their overactive lives.
46.Perry's parents took on his household chores because:
(a) Perry himself would not do anything due to anger
(b) To give Perry more time for his studies and activities
(c) Because they did not want Perry to do any household wok
(d) They wanted to push Perry to achieve more.
47.Perry's case was not that simple due to the fact that:
(a) His problems had reached the stage where they had begun to
affect his life and daily activities severely
(b) Perry was unbecoming of a typical teenager
(c) Perry's family life was far too complex than that of a typical
adolescent
(d) Perry's health was not normal like the other
teenagers/adolescents
48.What is the reason for Perry's frustration?
(a) Over pressure has led him to question the value of what he
does and lost the fun in it.
(b) Since Perry is not eating he is getting tired and hence frustrated
(c) Perry's parents have imposed a tiring schedule on him
(d) Perry was unable to cope up with his studies and in other fields
also
49.Perry's monologue shows that
(a) Perry is venting out his anger on his parents as he considers
their efforts useless.
(b) Perry has a large amount of guilt as he feels he is worthless and
hence a burden for all as he feels he has not done anything for
anybody
(c) Perry was indeed wasting everybody's time and efforts as he
was never doing anything useful
(d) It was Perry's parents who were responsible for putting him
under a lot of strain.
50.The author uses which of the following in the sentence by saying that: "But
beneath his academic success, Perry faced a world of troubles, and while he
took awhile to get to know, eventually the problems came pouring out?"
(a)Anecdote (b)lrony (c) Metaphor (d) Personification (e) Simile
51.In the first sentence of the last paragraph, the word "inadvertently" most
nearly means
a) Steadily (b)Monumentally (c) Incrementally (d) Mistakenly
(e)Surreptitiously
52.The word " tentatively " most nearly means
(a) Hesitantly (b) Willingly (c) Furiously (e) Boldly (e) none of these
53.The word " wither" most nearly means
(a) Shrivel (b) Tearful (c) Become weak (d) Bloom (e) None of
these
54.The word, which means nearly OPPOSITE to " Typical"
(a)Emblematic (b) Distinctive
(c) Characteristic (d) Uncharacteristic (e) None of these
55.The word, which means nearly OPPOSITE to " veiled "
(a) Indirect (b) Obscure
(c) Overt (d) Oblique (e) None of these
Read the following sentences and arrange them in a logical order:
A. Davis was in his second year with the Blue Angels, the team known for
its high-speed, aerobatic, non-combat demonstrations.
B. Investigators are sifting through wreckage for clues to what caused a
US Navy Blue Angel jet to crash into homes during an air show in
South Carolina.
C. A sombre crowd watched yesterday as six jets flew overhead in
formation near the site of Saturday's crash.
D. The military identified the pilot, who was killed in the crash, as a 32-
year-old Lt Cmdr Kevin Davis, who was performing in one of his first
shows with the team.
56. Select the correct sequence of arrangement
(a) CBDA (b) BDAC (c) ACDB (d) BCDA (e) None of these
The first and last sentences of the paragraph are given; arrange the given
sentences to form a logical order.
57. S1. It was late night that I found myself in an emergency.
A. It was a blessing for all of us that Dr. Naveen had set up a practice
in our town.
B. It was a pleasant surprise to discover that my bicycle was fit for
riding after all.
C. My wife was about to deliver our first child and Dr. Naveen was the
only qualified doctor.
D. Before he arrived we had to go all the way to Kolar to get a doctor if
there was an emergency.
S6. I hurriedly put on my clothes and cycled off to fetch the obstetrician,
(a) ABDC (b) CDAB (c) CADB (d) ACDB (e) DCBA
58. SI. His penance grew harder. He abjured even fruit.
A. Then the water too, that the girl offered him in leaf-cups lay
untouched
B. Birds pecked at them as they lay rotting at his feet.
C. She gathered wild blossoms and laid them humbly before him.
D. The girl mused in sorrow:' Is there nothing left for me to do?'
S6. The ascetic took no notice
(a) BADC (b) CABD (c) CDBA (d) BACD (e) None of these
59. S1 . Human experience tends to show that the more we mix with a man,
the more we come to dislike him
P. When acquaintance with him ripens into intimacy, we are likely to
become keenly aware of his defects and imperfections
Q. In the beginning, we may feel greatly attracted by someone because of
certain qualities that we find in him.
R. But, on closer acquaintance, we begin to perceive his faults and
shortcomings.
S. Nobody is free from faults and weaknesses.
S6. But while a man makes a show of his strong points and his good
qualities, he generally tries to conceal or cover his faults.
(a) SQRP (b) PSQR (c) QRPS (d) RPSQ (e) None of these
60. S1. What the country needs
P. And change tactics Q. Who would encourage players
R. Are coaches and officials S. To read the game as it progresses
S6. Accordingly
(a) RQPS (b)PQRS (c) RSQP (d) RPSQ (e) None of these
Complete the following paragraph by selecting the appropriate words from
the options given below:
Without water 61 animal can survive. In desert regions the
greatest 62 to life is drying up. But many
creatures are able to make use of 63 little water that exists in arid
areas. One of the nature's masterpieces 64 creatures equipped to
65 with desert life is the hardy camel. Stories range the desert
lands far and wide about 66 endurance feats by camels. It is said
that camels can 67 a distance of about 800 miles in eight days
through continuous travel 68 an intake of a single drop of water.
The popular 69 that camels store water in the humps is -
70 in a way; water is indeed stored there but in the form of fat.
61. (a)every (b)no (c)any (d)desert(e)exceptional
62. (a)need (b)inadequacy (c)requirement (d)worry (e)threat
63. (a)what (b)the (c)very (d)that (e)extremely
64 (a)for (b)about (c)among (d)with (e)of
65. (a)live (b)resist (c)bear (d)cope (e)mix
66. (a)remarkable (b)little (c)tolerable (d)popular (e)obvious
67. (a)measure (b)reduce(c)lead (d)reach (e)cover
68. (a)for (b)without (c)accepting (d)receiving (e)except
69. (a)proverb (b)guess (c)belief (d)version (e)statement
70. (a)baseless (b)wrong (c)misleading (d)correct (e)truthful
Read the following sentences below and select the option that best
modifies the italicized part.
71 .The freshers have been attended their classes since February.
(a) Have attended (b) Have been attending
(c) Were attending (d) Had attended (e) No Improvement
72.He is in the good books of his Boss.
(b) The good book (b) The Better books
(c) The best book (d) The great book (e) No Improvement
73. You must compensate this loss to the workers.
(a) The loss to the workers (b) The workers for this loss
(c) Loss to the workers (d) To the workers this loss (e) No error
74.The boss was very displeased at my conduct.
(a) For my conduct (b) on my conduct (c) In my conduct
(d) Of my conduct (e) No Improvement
75.Although he had spoken many times on TV before, yesterday's interview is
the first time the governor has admitted his interest in joining politics.
(a) Was the first time the governor admitted
(b) Would be the first time the governor will admit
(c) Had been the first time the governor had admitted
(d) Shall be the first time the governor admitted
(e) None of these
Select the part of the sentence that is incorrect.
76. None of the London paintings (a)/ took more (b)/ than few days (c)/ to
complete (d)/ No error (e)
77.A writer as considerable as Golding (a)/ invites specialized (b)/
investigation as well as general (c)/ biography and criticism (d)/ No error (e)
78.Considering the (a)/ gravity of the problems (b)/ an early reply (c)/ has
expected (d)/ No error (e)
79.Political education in real sense (a)/ should develop people (b)/ who will be
committed (c)/ to bring social change (d)/ No error (e)
80. Let he (a)/ who has (b)/ not sinned (c)/ cast the first stone (d)/ No error (e)
QUANTITATIVE APTITUDE
Directions (Q 81-95) What should come in place of question marks (?) in
the following questions?
e) None
e) None
e) None
e) None
e) None
e) None
e) None
e) None
e) None
e) None
e) None
e) None
e) None
e) None
e) None
Directions (Q.96-100): What will come in place of question mark(?) in the
following number series
96. 12 16 24 40 ?
a)76 b) 72 c) 84 d) 88 e) None
97. 9 19 39 79 ?
a) 139 b) 129 c) 159 d) 149 e) None
98. 5 6 15 50 ?
a) 207 b) 157 c) 155 d) 205 e) None
99. 4 6 16 54 ?
a) 280 b) 232 c) 228 d) 224 e) None
100 12 16 32 68 ?
a) 84 b) 168 c) 104 d) 128 e) None
101. The difference between 67% of a number and 43 % of the same number
is 912.What is 19% of that number?
a) 608 b) 798 c) 722 d) 684 e) None
102. What is the average of the following set of numbers?
38, 92, 45, 25, 60
a) 48 b)54 c) 56 d) 50 e)None
103. A train running at a speed of 60 kmph crosses a platform double its length
in 32.4 seconds. What is the length of the platform?
a) 180m b)240m c) 360m d) 90m e) None
104. What is the Compound Interest accrued on an amount of Rs 12000/- at
the rate of 10 p.c.pa at the end of three years
a) Rs 3972/- b) Rs 2567/- c) Rs 4780/- d) Rs 5609/- e) None
105. Vandana sells an'article for Rs 3240 and earns a profit of 20%. What is the
cost price of the article?
a) 2800 b) 2820 c) 2750 d) 2700 e)None
106. A 275 metre long train crosses a platform of equal length in 33 seconds.
What is the speed of the train in kmph?
a) 66 b) 60 c) 64 d) 72 e) None
107. The ages of Aarzoo and Arnav are in the ratio 11:13 respectively. After 7
years the ratio of their ages will be 20:23. What is the difference in years
between their ages?
a) 4 b) 7 c) 6 d) 5 e) None
108. If 18 binders bind 900 books in 10 days, how many binders will be required
to bind 660 books in 12 days?
a) 55 b) 14 c)13 d) 11 e) None
109. In how many different ways can the letters of the word ARISE be
arranged?
a) 90 b)60 c)180 d) 120 e) None
110. A tap can fill a tank in 4 hours and another can empty it in 8 hours. If both
the taps are opened simultaneously, after what time, the tank gets filled?
a) 12 b) 8 c) 16 d) 6 e) None
111. Which number should replace question mark (?) in the following equation?
a) 92 b)132 c) 76 d) 88 e) None
112. If a man takes 3 hours to row 3 kilometre upstream or 15 km downstream.
Then the speed of the current is?