Marketing: An Introduction, Global Edition PDF
702 Pages·2022·41.26 MB·English
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Preview Marketing: An Introduction, Global Edition
Description:
For coursesin marketing. shows students how creating and capturing customer value driveseffective marketing strategies. The 15th Edition reflectsthe major trends and shifting forces that impact marketing in this digital ageof customer value, engagement and relationships. This in turn leaves studentswith a richer understanding of basic marketing concepts, strategies andpractices. Through updated chapter-opening vignettes, Marketing at Workhighlights, company cases and end-of-chapter exercises, students get amplepractice applying marketing concepts to real-world company scenarios.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
