Market news dissemination in Iowa

147 Pages·011.312 MB·English

by  Dodds, John Parry

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
KAMSf MWB DIS8WIHATI0N II I OVA
by
John Parry Dodds
A Dissertation Submitted to the '
Graduate faculty in Partial Fulfillment of
The lefuirements for the Degree of
DOCTOR Of PHILOSOPHY
Major Subject* Agricultural leonomica
Approved*
Charge of Major Work
ead of Majon^Department
Dean of Graduate College
Iowa State College
1951
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UMI Number: DP12108
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UMI Microform DP12108
Copyright 2005 by ProQuest Information and Learning Company.
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fjuai of cqhtehts
fag®
i. tm om m os ....................................... x
A. The Purpose of This Study ......... X
1. the Investigation ......... 3
X. Survey of the us® leva, farmers made of market
news............... *............. 3
2, Study of radio and newspaper market new*
presentation . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . 6
xi. tie ramopMXHT of market mas is i o » .................... xo
A, Market Hews Reporting ........................ XO
1. Market Hews Dissemination .................. 16
X. Press association teletype .............. 16
2. la d le ........................... 17
3. Dally newspapers .................... 22
a. type of markets covered la newspapers 23
h. lumber of markets reported ....................23
0. Humber of selected commodities reported .... 2u
d. Market news form at .......... 25
e. Sources of market news .............. 26
U. Other media ....................... 2?
a. Specialized market newspapers ..................27
b. Government mimeographed reports ................28
c. Commercial newsletters .................................... 29
III. SHI WATS PAWMfl 01TAII® I0G MARKS® MtS .....................30
A. Sadie ........................................ 33
X. Broadcasting stations named.................. 33
2, Station sewerage.................... 35
3. Programs listened to ............ 3®
k. Times farmers listen ed ............................................. H2
5. Did ©liters listen to radio hog market news
for farmers who sold hogs?.................... hh
7 1 0 1 O S
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page
1. Daily Newspaper a ................. 1*5
C. Other Media ........................................... b$
1. Telephone .................... 1*9
2. Miscellaneous publication.®......................... 51
a. Commission tim nows latter® ............. 51
b. Government mimeographed hog market report®. 52
B. Information Used in fhree lmportant Marketing
Decision* ........................................................................
S. Were Market feras U n d e rsto o d ?....................
If. tag WAYS FARMERS OlfAII® QEMM AMD SGC MARKET
MEWS ......................... 55
A. Badio ............. 57
1. Badio stations listened to for cream report® . 57
2. Radio stations listened to for egg report® ... 58
3. Times or asm and egg market news programs were
broadcast .......... 59
b. Market points farmers selling cream or eggs ■
paid attention to .......... 60
3. Bid others get cream and egg market news
for farmers who sold cream or sags? ........... Si
6. Information used in selecting sales outlet ... 6l
9. Mewspapera ................... 63
S. Other Media ............. 6b
1. Telephone .......... 6b
2. Miscellaneous publications ................ 65
V. CHARGES FAMES WAIT® II MARKET HEWS............................... 66
A. Kind of Market lews Reports farmer® Preferred'... 66
B. Suggested Changes for Market lews ............... 68
71. PROPOSALS FOR IMPROVING MARKST IW i DISSWIRATIOH
II IOWA ............ 71
A. Improvements. la Content of Market Mews ........ 73
1. Commodities to report ........... 73
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a. Products fanners sell ................ 73
b. Products farmers buy ........................ 76
©. Products at wholesale levels ............ 76
2. Quality grades to corner .............. 77
a. legs ........................... 77
b. Oat tie ....................................... 79
e. % g s.................. SO
d. Other products ............. .. .. .. .. .. .. .. 81
3. Tread Information to provide for fanners ... 82
a. Amount of change each day . ..... ................. 82
b. Change la price related to earlier
periods ............ 82
0. Change la margins between grades ......... 83
d. Seasons for price • changes ................ 8
e* Changes in market receipts .............................. 8
f. Changes between products......................... 85
h. Market points to cover ....................................... 87
5. Miscellaneous serviee Information .......... 89
a. transportation rate changes .......... 89
b. Public market handling fees .............. 89
0. Changes affecting consumer demand ........ 90
d. Other conditions affecting price- ......... 90
■8. A Proposed-Method for Gathering Local Market
Reports Gaily ................ 91
C. Improvements in Radi© Market Vma ............. 97
1. Stations that should broadcast market news . 97
a. Large area coverage stations ...................... 97
b. t e l l area coverage stations ............. §8
2. Times market new# should be broadcast ...... 99
3. Methods for giving reports .................................. 102
B. Improvements la Bally fewspaper Market lews ... 107
1. Bally newspapers that should publish market
news .......... 107
2. The format for market news published la
daily newspapers ................................. 108
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S, Other Improvements in Market Hews
Sisseoination ........................................... 110
1. livestock market dallies ........................... 110
3, Weekly newspapers .............. Ill
3. Government mimeographed market reports ... 112
I. Commission firm new sletters................ llh
3. m Sadie Facsimile * A lew method for
disseminating market newt ................ 11$
$. Television market new t ........................ 121
¥11. SBKKABT ........... 12$
A. Bow Farmers Marketing Hogs Obtained Market
le v s ............................. 12$
3. low Farmers Marketing Cream and Bggs Used
Market Mews ....... ...................... 128
C. Kinds of Market Heports Preferred ........... 129
0. .Farmers’ Suggestions for Changing Market lew® 129
1. Proposed Improvements In Market News
Si semination .......... 130
1. Complete market news .............. 130
2. Badio stations ........................ I30
3. Baily newspapers ............. 131
a. Other media .......... 131
m i. MTMmmm m m . . . . .......... 133
IX. ACIIOlM&WBBfi 13$
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Table 1 Sampling Errors for Selected Survey Estimates 7
fable Z Type ©f Markets Reported in Newspaper Market
lews Columns 83
fable 5 Humber of log and Cattle Markets Reported
la Newspaper Market lews Columns 2b
Table b format of Market Reports 1a Newspaper
Market lews Columns 25
table 5 Source Credited for Market Reports in News­
paper Market lews Columns . 87
Table 6 How farmers Selling Hogs Obtained Hog Market
lews 31
Table 7 Radi© Stations log Sellers listened to for
log Market lews 3^
fable 8 log Market lews Programs log Sellers
listened To bg
Table 9 Sally Newspapers Hog Sellers Read for
log Market Reports b6
Table 10 Use of Other Market News Media by Hog Sellers
Using Radio and Newspapers Together Compared
with Those Using Radio Only b8
Table 11 Use of Other Market News Media by log Sellers
Who Did or Did Not Call Buyers 50
fable 18 Market Tapers and Magazines Hog Sellers Read
for Hog Market lews 51
Table 13 Where farmers Obtained Weight, Tim# and
Buyer Information for Selling logs 53
Table lb How farmers Selling Cream and Eggs Obtained
Cream and Egg Market News 55
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Table 15 Market Information Media Farmers Selling
Crew and %gs Depended on Rost 56
mu
16 ladle Stations That Cream Sellers listened
to for Cream Market lews 5®
M ia 1? Radio Stations that Rgg Sellers listened
to for %g Market lews 59
»
m u 1® Cream and %g Markets Reported by Iowa
Radio Stations 60
Table 19 Where Farmers Obtained Information on %g
layers 62
Table 20 Cost per Pound of Protein for Fattening
livestock 86
Table 21 Market Points Farmers Paid Attention to For
Market Revs on Radio and in newspapers 87
Table 22 Sews Media Coverage of local Markets 91
fable 23 log Transactions, by Outlets 92
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