Market Leader: Upper Intermediate Business English (Course Book)

176 Pages·2001·55.35 MB·English

by  David Cotton, David Falvey, Simon Kent

NEW EDITION

MARKET

O09 3SYNOD HSIIONA SSSNISNG JLVIGSWHILNI ddddN

David Cotton David Falvey Simon Kent

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NEW EDITION

MARKET

Pele Pett eRM BONER SSINISNG F1viGAWYILNI Yaddn

David Cotton David Falvey Simon Kent
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Revision
anit A
une
Team bullding

Unit 9
Raising finance

Unieas
management

Unitas
Management
styles

Unitas
Takeovers
and mergers

Unity
‘The future of
business

Revision
unit B

Feat Ee aon EA
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\ What is Market Leader and who is it for?

Narket Leader's @-nult-level business English cous for businesspeorle and
sailors af business knalish, has been ceve.cpcd in aacistin with me
Financial Times, ene ef the leading scureas cf busiress in’armz cn in the wrt
Ireprsias of 2 wils bused ar luaits of yea interest to everyore involsed Th
internatiaral ausiress,

This sew weiion 9 the Upper inuninacaty Lave ‘ealures new auth texts ard
Tsteringsthrourhovt, rtiecting the atest ends inthe business wor Ifyou ate
Fr bustiess, Fae course w Lest improve your ably to communicate in Engst
Ina ice raoge oF Business sit amiens yuu ane sede 9 using, che
outse wi. Jevelop the Larurun tall” sls you Tee to succeed in business
and wl enlarge your <oewtedge othe cusiness wale Evepbory sayirg Ps
Fonte wl beesme more wenn canidun asi We Language of business
and shoul i-tease their cereerprospac:s

The authors

David Fatvey ce? has over 20 yeas’ ching anc mnsyeral experince the U6
Japan ard Hung Kong, He has vlse workeu as ated 1 ist Council n
{iin ants news Heat ef ths Engl sh Languege Ce
eltepalian Jn'vesite

{cordon

Simon Kent (ee) has over a9 yeas! Lestiny exaeience fcluding Vee years as an
ir-company tai-er'n Bernat the tire of German reurifceien. He s currently 2 Senior
Necture nus nasa an genta. Engl sh, as wel 2s having special res sonst for
fesigning aoe caurses at ardas Meriapelian Univesity

DDavld Cotton ‘igi! hos ever 35 yest experience teaching and taining in EFL, ESP ans
Englisn fr Bus ness, anc isthe zulbor ef rumeravsausiness Cris bile, ek dlr
‘Ageinds, Nese 9f Business, neeraationa! Business Topics, ane Keys fa Manageavent. He
‘3.80 one cl the authors ofthe best-se lng Business Clos. Isa Senior /eeturer at
“endo Wesropotitan triers
Introduetion

\ What is in the units?

You are offered a ver ety ef interesting aclies'n wnien you discuss bie
topic ul the un ana exchange leas about

You wil leam ‘mguriant new words and phnsses which yo. a7 use me you
fat aut ie lasks Ir the un 4.goae Busivesscitionaty. such ne the
Longman Rusiness english Ditionacy wll alge help yeu to

husiness vousbuar,

You wll butd up yous eon‘dcnce i using Engtsh and wll penve you
fFupney trough in:eresing discussion athe

You will rea a stho-tc art cles wna variery of tases from the Financia! vores
and otvernezsszapers aa online business werites, You wll develos your
Feading ils ard learn essential business vossulary You will alsa beable ©
aise che ideas ane issues nL ut els,

You wil eur authenric eviews with businesspeople, Yau wil develo
Istening 54115 such a5 Islening or infor gion ard nove tang,

this sertion focusses or common probe ateas w: per intermediate level
“Yau wil 2ecorre mere accurese uw you" Lse at lneuegs, Cech unit rontans 3
Langue ceviow box wich provides a review okey gamers ites

‘You wll aero essential kus ness commanicalion skills sara #5 making
verentacions, Lacing part"nmectings, iago" air, telepr uring, ard =i-R
English in sorial si:ustions. Eat Seils section co" ais» veel lena
0x wich prosices you with Ce langusge yeu res to cay val i rlietc
business tases the book,

fase stucies ae ica ty Fe business topics wl wach uri, Trey ae
based on cells business probiems w*sifnrions ard alo you louse the
language and comrunicati: sls you rave develope thie wore
‘through tw unl. They ive you the apworlunivest stactse your seeking,
sills reaistic bush ess silust ans, =sch Case = udy ends wih a witing
‘sk Aull weting silabus fs arid inthe Warket eae’ Pravice Fie

‘Marcet Leeder Upper Intermed ace alse euntaine sve version ils, base on
‘mate-alrovered in tne prvcedi>g seven Course Buck writs, Exch teh ci
is designed so thasitcan be done in une go arom a un by anit basis

ie amrsiearas” |
OVERVIEWY G Everything that can be sate
on be said clearly. 9

vocabulary

eS ectetone Ludvig witgerst'n 995-1953,

Fisting Hsia plese
qeoig

BS aah

_bresteoar
Yeas stay

© What makes 2 good communicator? Chooss the three most important eto

« fucneyinthe langsoge ' esencc of huraur
1 an sxcansin orally grammatislaceurory

+ beings good tstener + no: being trate of mang mistakes
«+ psical anpaavance + anawsreress ct body sngvage

(© what other factors are important for communication?

@ Discuss these questions
1 hal fas oe aed spoken cormmuiction cen yo kA Fr
exmnplece fens
2 Which cileabore do yout using Wht
2. ha: tons cpeople ve th cha?
4 onc shesmproblens a saad?

MME 0 witch words blow speiy to good communicators? Which apply to bid

Good’ communicators?
‘communicators

aitivlaw coheret elucuer Merl focussed
Isisnt Geib’ cxbwerl pessiasive rambing
vesponsive sense suairel nae-ved

= ® ‘owabssiony Hite page 171
4 Communication |

© Wich ofthe words in Exercise A have he folowing meanings?

+ eaneise 5 cesrand easy te understand
2 euch 6 govcst influencing people
3 raking inauantesec way 7 cutgoe

44 abletnevoress sits el 8 reactingins positive wey

@ Complete this talk bya communication expert withthe verbs fram the box.

-fsser= cigress. Inlnupt exnlinengag

lary confuse amie

‘Good communiestors realy. S61. topeoale they o.need touse unfamfarseminology they
sndiuke inwhet’= 52, “hey maintnineya contact vee! Dy sigan easy urderstane
andhavea relied bodlorguage, ut meyseder: example. Ful enmure, aehouRh trey may

3 and stos pepe taking. they don't nd leave the ain poinecagive
Undersne ane want something adionsIisformaton avd weal wre

trey na orasutahe opportunity. aparoariat,tey vill at oar lase

signi of theirah message. Really cHctive
ovS who hav the bly to :
wit eolesgues employees, cistamets und

Wher speaking tee?
at gvng information. (ay Uo 0 sy eseeees?
thetlistener They mase thelr ins clea hey
wll avn echical terns abvivions 0 arg

supple-sare evaluable asset for ony ousiness.”

© 17 1 stenosnetakand checkyouransners

@ Tsk ofa good communicator you ow: Explain why thoy ae good at

‘communicating. S) tostwsarfiepage 7.

© (12 unentothetstpartofanntesow wth uj kann, Maran
tanger of lz satel gency fr oe ada tn ano
chests.

4 According ta Anu; Khana
2) oy have <ommanicctionsimpsoved nrecenyeers?
by soweanthey reprint ature?

2 What oamp.e dows give of bars impowing communion is

© ©) 19 ute toteseond pr otite inervew
2) prodensincrcaemn stems
8) dla fang omutaionsysers
9 tsa nish ries
hich eo
ved osceh ehtant

3) more privacy for customers
1B) more fesior for curnoanins m9 cammuniste wilt eusromers
8 m0

8) ror

Improving
communications

ments incon mia or does Ju) Khana

contol sus"amers aver the messages chey otcive

ontmanicalios between races

@ tw co you thnk business communication wil ehangein the future?
[+ communication

© What are the advantages and disadvantages for companies ofusinge-mal?

Internal
communication © Selstieeof helms below which n your opin, best cont t
improving communication,
sl Thesis
oper plan offices all tears
‘sire a rongcarparate cent ty
onl aque nesting
robiephares st partes

Communication — it’s much easier said than done

“Gy clare Gascoigne

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open organisation | Seomesiy evans.” | Ets nates torsos
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FINANCIAL TIMES